...Ajasiz Johnson American Intercontinental University Consumer Marketing MKT655 – Research Methods in Marketing June 23, 2013 Abstract Celebrities are often used by advertising agencies to endorse their products in an attempt to persuade the consumer to purchase their products. This paper discusses how celebrity endorsements tend to have an effect on consumers. Consumer Marketing Introduction Advertising obviously plays an essential role in the success or failure of a product. In some cases, using celebrity endorsers to promote products has been quite an effective campaign strategy for advertisers. Celebrity endorsed campaigns are created to sway the consumers and to promote a positive image. Research on Brand Endorser and Consumer Perception Since one of the key objectives of an advertising agency is to persuade customers to purchase the products they represent, an advertisement’s credibility plays an intricate part in heightening the sense of appeal to potential consumers. The enormous amount of money that is allotted for advertising budgets for celebrity endorsements indicate that they are vital in the “advertising world”. Pursuing a celebrity endorsement strategy enables advertisers to project a credible image in terms of expertise, persuasiveness, trustworthiness, and objectiveness (Till and Shimp 1998). Even though it may sound vain, when creating campaigns, advertisers also have to consider the attractiveness, physical appearance, personality, etc., of...
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...something that was unforgettable and that left the audience with a good taste in their mouth as they finished the movie. Through years of directing, this may come more easily to Scott, but the untrained eye would have no idea where to start if they were to put together this last scene. Many factors are working together here that need to be broken down to experience the full effects of what is going on. The multiple forms of rhetoric, with addition to other factors such as camera angles, target audience, and word choice, built a scene that can be analyzed from the inside out. The use of rhetoric here is different than how it may be used in a commercial. Instead of persuading someone to purchase a product, the main character Ryder (John Travolta) is persuading the other star of the movie Garber (Denzel Washington) to take his life. This carries much more weight than a normal request or favor, as it has to do with the murder of another human being. The police are coming, Ryder is up against a fence, and there is nowhere for him to go. Instead of going to prison, he convinces Garber...
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...but ever since I had that tiny felt tree pinned to my head, I’ve never wanted anything more than to spend my life on stage or in front of the camera,” she said. In the Duxbury High School drama club, Skyler found herself among equals and forged some of her strongest friendships. She fondly remembers each play she was a part of, but acknowledges that the 2014 production of PROOF stands out. Referencing this, she said, “I had never been trusted so much to give my all in a performance. It really felt like I was holding another person in my hands, and it was my job to bring it to life.” Even though being cast in Grease Live is impressive in and of itself, it is not the only thing Skyler’s IMDB page boasts. In 2014, Skyler worked with John Travolta and Christopher Plummer in the crime flick The Forger. She credits the movie as what confirmed for her that TV and film acting was what she wanted to pursue. “The Forger helped me realize that as long as there’s a script in front of me, I’m happy. Theatre will always be my heart and soul, but I really discovered my passion for film when working on The Forger,” she said. Skyler continues to be optimistic and looks forward to her future with excitement. She said, “All I want is to be happy doing what I love, and to treat everyone along the way with respect. That’s what is most important to me.” ...
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...Pulp Fiction is like boot camp for the Marines. You come into it from your civilized life, they subject you to violent language until you're numb, they abuse you verbally and physically until all of your normal feelings and values are reduced to dust. Leaving you aware that you have changed, and able to describe the change, you find yourself questioning the person you were previously. First thing you know you're saluting. This story is a cleverly disorienting journey through a landscape of danger, shock, hilarity, and vibrant local color. Nothing is predictable or familiar within this irresistibly bizarre world. You do not merely enter a theater to see Pulp Fiction: you go down a rabbit hole. Theater is an actor moving through time and space, telling a story. In Quentin Terintenio¹s, Pulp Fiction, the actors portray savvy modern-day gangsters and the story is three stories told in backwards order. To say the least this not your average story. The theme of the story is redemption, and the journey to achieve that redemption. The characters are colorfully multidimensional and most importantly they are believable. The language of the story is street-smart and confident, like the characters. There is no main plot, only mirror plots that are reflections of each other. The theme of redemption is portrayed by two of the main characters of the story. These characters seek redemption and a new way of life, they each desire a more virtuous life. Butch (Bruce Willis) wants to pull...
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...Two Lovers meeting at the beach during their summer break (making the inciting incident), then finally being united, to be yet separated again due to their social status, Danny and Sandy’s love conflict makes for the major dramatic question, will they fall in love again? The movie, “Grease”, by Randal Kleiser is a teen drama, that contains drama and action that portrays the life of seniors during their last year in high school in the 50’s. Going back to the protagonist and antagonist to the movie both are in two different parts of groups, Danny being in T Birds, and Sandy being with the Pink Ladies. Leader, and good friend of Danny, Kenickie has an on and off relationship with the leader of Pink Ladies Rizzo. While love conflicts happen another...
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...Hooking up Name Institution Affiliation Premarital sex is a prevalent issue dominant mainly in those aged between their late teens and their mid-twenties. In the contemporary society, it not only dominates relationships but it has also presented itself in the form of casual sex between people who are not in a relationship with one another also known as hooking up. Despite hook ups being very evident among college students, they are not limited to students per se. Different cultures and people view the participants in hookups from diverse moral perspectives, in this essay, we shall evaluate the role hookups and its effects on the esteems and reputations of both men and women, the contrast between sex in hookups and intimacy in relationships, the sexual double standard related to sexuality and the effect of hooking up on culture. Sexuality and sex being sensitive issues have their roles in the building or diminishing of the self-esteem of the partakers. According to Bearak & England (2014), men are more into casual sex while women are more interested in relationships. They argue that this could be due to the fact that women who readily give in are considered as too sexual lowering their self-esteem while men who profess their desire for casual sex are taken as normal since it is taken that the desire for sex in men is hard wired. According to statistics from the studies they carried out, 16% and 48% of women and men respectively would like to have more chances to hookup...
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...BROADWAY Broadway refers to a location found in the theater district located in Manhattan in New York City. The first Broadway theatre opened around 1903 at the New York City and was called the Lyceum theatre. However, at that time other theatres had been established along Nassau Street.For a performance to be considered Broadway it must be held in any of the 40 professional theaters that have 500 or more seats found in this area located in the Theater District and Lincoln Center along Broadway, in the Manhattan borough of New York City. Along with London's West End theatres, Broadway theatres are widely considered to represent the highest level of commercial theatre in the English-speaking world. A performance to be held on Broadway is a mark of success that is considered to be the highest level attainable for commercial theater. Attending a production of Broadway theater is a popular tourist activity in New York. Over a billion dollars in Broadway theater tickets were sold in 2009 and 2010. Attending a Broadway show is a common tourist activity in New York. For a performance to be considered Broadway it must be held in any of the 40 professional theaters that have 500 or more seats found in this area. A performance to be held on Broadway is a mark of success that is considered to be the highest level attainable for commercial theater. Attending a production of Broadway theater is a popular tourist activity in New York. Over a billion dollars in Broadway theater tickets were...
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...Breitling Watches * Since 1884 * Started by Leon Breitling in Switzerland * Luxury Watch manufacturer * Major contributor to aviation in the 20th century and early 21st century. * Official provider chronograph technology for the British Air Forces and US armed forces including astronaut Scott Carpenter on Aurora 7 * Very distinct and long lasting forged relationship with the world of aviation and aerospace * Slogan - “instruments for professionals” * Chronograph specialist * Invented the first self-winding chronograph in 1969 * Brand ambassador is John Travolta among many others. Now using David Beckham. * Targeted at Baby Boomer Males * Born between 1946 and 1965 * Over $100,000 annual income * As a group, they were the wealthiest, most active, and most physically fit generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income, therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products such as luxury jewellery and luxury cars. * Seventy-six million American children were born between 1945 and 1964, representing a cohort that is significant on account of its size alone. In 2004, the UK baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products. Competitive...
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...were sold the first year. The little red string used to open BANDAID® Brand Adhesive Bandages wrappers makes its first appearance. Completely sterile bandages are introduced. 1920 1924 1938 1942 Millions of adhesive bandages go overseas as part of the war effort 1951 1956 1957 1958 Plastic strips are introduced. Decorative bandages are introduced "Stars and Strips" (not Stripes). Clear Strips bandages are introduced. BANDAID® Brand Adhesive Bandages are first produced in sheer vinyl. 1963 Adhesive bandages go into space with Mercury astronauts. 1971 1975 1975 1982 1988 Brooke Shields appears in a BANDAID® Brand television commercial. Terri Garr appears in a BANDAID® Brand television commercial John Travolta appears in a BANDAID® Brand television commercial Chris Evert appears in a BANDAID® Brand television commercial Perestroika arrives in Eastern Europe and so does BANDAID® Brand. http://www.bandaid.com/brandheritage/info 1/3 1/5/2015 A History of Innovation | BANDAID® Brand 1994 BANDAID® Brand SPORT STRIP® Adhesive Bandages are introduced 1995 75th Anniversary 1997 Introduction of BANDAID® Brand Antibiotic Adhesive Bandages, the first ever adhesive bandage to have specially formulated antibiotic ointment right on the pad. 2000 BANDAID® Brand Advanced Healing is the latest generation in wound care available to consumers. 2001 Over 100 billion BANDAID® Brand Adhesive Bandages have been made to date...
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...Primary Colors is a film that was released in 1998 based on the presidential campaign of Bill Clinton in 1992. The main character Jack Stanton, who is played by John Travolta, is a governor from the South who is eagerly trying to win the nomination for the Democratic Party. Henry Burton, who is played by Adrian Lester, is enlisted to join the campaign of Stanton. Lester appreciates the way Stanton presents himself and perceives himself to be therefore deciding to become a part of Stanton’s political mentors. The members of Stanton’s “inner circle” consists of his wife, Susan Stanton, political advisor Richard Jemmons, spokesperson Daisy Green, and political guide Howard Ferguson. The six of them then travel to the state of New Hampshire,...
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...'Brilliant', 'Quite Good', 'What?', these are just some of the comments made recently in the press regarding gay rights. Advancments in gay rights can be linked to many areas. While it is becoming a hot topic for debate, it is impossible to overestimate its impact on modern thought. Inevitably gay rights is often misunderstood by the easily lead, trapped by their infamous history. Relax, sit back and gasp as I display the rich tapestries of gay rights. Social Factors Society is our own everyday reality. When Thucictholous said 'people only know one thing' [1] he must have been referning to gay rights. While deviating from the norm will always cause unrest amongst ones peers, gay rights raises the question 'why?' Of paramount importance to any study of gay rights within its context, is understanding the ideals of society. Clearly it promotes higher individualism and obeyence of instinct. As soon as a child meets gay rights they are changed. Economic Factors Our world is driven by supply and demand. We will primarily be focusing on the Greek-Roman model, a complex but ultimately rewarding system. Inflation gay rights What a splendid graph. Obviously inflation has always depended upon gay rights to a certain extent, but now more that ever. A sharp down turn in middle class investment may lead to changes in the market. Political Factors The media have made politics quite a spectacle. Politicians find it difficult to choose between what has become known...
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...The Classic Black Leather Jacket Julie Conlon Julie.conlon@carestreamhealth.com April 15, 2012 585-709-8948 In today’s fashion world the black leather jacket is a must with fashion designers, and comes in countless styles. Everyone, men, woman and child are known to wear the black leather jacket; you can dress it up or dress it down. That was not always the case with the black leather jacket; at one time in history the black leather jacket reflected a statement of the bad boy, the rebel, the greaser, and gangs. The black leather jacket stemmed from the original World War II Brown Bomber Jacket. Pilots were issued a standardized brown bomber jackets also know as the A-2 flight jackets. These jackets were made out of horsehide and lined with a heavy fleece, designed to keep the pilots warm due an open cockpit and changing climate conditions experienced while flying. Another flight jacket that was issued in the service was the B3 Bomber Jacket made out of sheepskin. These bomber jackets became poplar with not only the pilots, but all different divisions of the US Military. Military men could have patches stitched on they jacket representing their rank and your division. Wearing theses bomber jackets not only represented a strong military man, it represented power and prestige. Of course the bomber jacket became even more popular with a 1957 movie “Night Passage”, staring Jimmy Stewart, wearing a brown bomber jacket. But when the movie “The Wild One” hit the movie...
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...state-of-the-art film studios, one more expensive and expansive then the other. (Larson, 2013) The Qingdao Oriental Movie Metropolis will encompass a 3.7 million square meter of land. Much of the metropolis will focus on a film and television industrial park coupled with a notorious film museum that will includes an infamous celebrity wax museum. Some other elements to remark upon are a film exhibitions center, an extreme car show, a tourism city, luxury resort hotels, an immaculate yacht club, a seaside bar street, an international hospital and a global IMX research center…, according to Wanda. (China's richest man," 2013) Who’s who in Hollywood flew in to attend the ground breaking ceremony in Quindao, China. Among those present were John Travolta, Catherine Zeta Jones, Leonardo Di Caprio and other A-list movie actors on September 22, 2013. 59 year old Wang Jianlin is the Founder and Chairman of Danlian Wanda Group. He is also the owner of...
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...Hairspray is a classic film that was released in 1988 as well as again in 2007. The version that I watched was the newest adaptation. It contained an all-star cast, which includes John Travolta, Zac Efron, Michelle Pfiefer and many other great actors. I found this film to be easy to watch. The musical numbers were a great touch to the film, as they often served to get a strong message across. I found it very inspiring how Tracy Turnblad was unaffected by people taunting her overweightness. She used the teasing as motivation to show the world that she was a good dancer and that she could make it onto the Corny Collins Show. In every movie, the character that is the underdog usually becomes my favorite. Hairspray didn’t prove that wrong because again, Tracy won my vote for most encouraging and likeable character. Another aspect of the film that I really enjoyed was diversity of characters. They came in all different sizes, colors, and economic backgrounds. This made Hairspray more relatable as well as realistic, which is good because it did touch upon some sadly realistic topics such as racism and obesity. Like I mentioned, racism was the biggest social justice issue portrayed in the film. Hairspray took place in Baltimore during the 1960’s, so people were still very uneasy of the whole treating people equally idea. The Corny Collins Show was an afternoon TV program that most teenagers watched. It featured dancers and singers from the Baltimore area and they were known for being...
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...There are so many businesses in the world, some fail after a few months and others continue to grow as the years pass by. What makes the company fail or grow is the way they plan out their market plans. The marketing plans have to be taken into deeply consideration and have to work with the company in order for them to do greatly. When the marketing plans succeed, so does the company. Marketing plan is when the marketer of the company comes up with an organized plan in which the company can reach their marketing objectives. There are two plans that come into play when working on the marketing plan. The first one is called the strategic marketing plan which is when the marketer puts out an outline based on the company’s abilities and introduces it to the rest of the company’s workers. The second plan is called the tactical marketing plan which is when things like the pricing, promotion, and etc. come to play (Kotler, & Keller, Marketing Management, 2009). One company has been around for a hundred years and would continue to be around for many more to come if they stay on the path they are on now. The name of the company is International Business Machines otherwise known as IBM. The International Business Machines makes and sells both computer hardware and software (Taft, D., 2011, pg. 1). Just knowing that IBM has been around for that many years proves that their market plan has worked for them and would continue to work. When the new technologies started to come out; Mills...
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