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Treetop Forest Products

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Submitted By spacook
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Synopsis

Treetop Forest Products Limited is a sawmill operation in British Columbia that operates independently from its head quarters, which manages several small mills. It is been newly renovated with new operating machinery 5 years previously and has been in operating for 30 years. Its operations involve the production of high grade lumber products from raw logs received in its yard. Its finished lumber products are sold in an international market that is very price competitive. Treetop relies on a central marketing company, which also represents several of its competitive mills, to market its products. Product packaging and presentation is the one important difference in defining the company’s sales in an international competitive market with little differences in product offerings.

Internally the company operations are divided into six operational departments, overseen by one general manager, 16 supervisors and support staff along with 180 unionized employees. Shifts are rotated and maintence employees work a night shift so operations are ongoing 24 hours.

The company has seen increased productivity in the departments of planning, sawmill and the department levels of productivity in the boom, shipping, and maintenance departments have remained constant. The one area of decreasing productivity is the packaging department. This is important as the presentation and packaging of product produced is what Treetop Forest Products depends on for sales.

Treetop’s marketing agency has instituted a monthly packaging quality award with all its clients it represents to increase package quality, which Treetops packaging department has previously won but now have seen decreases in ratings. Some of Treetops largest client buyers have increasingly switched to competitors lumber saying that the decision was based on the appearance of Treetops packaging when

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