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Trung Nguyen Coffee Swot Analysis

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Submitted By ThienThanh
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Strength
1. Trung Nguyen has great raw material to produce coffee because Trung Nguyen has production plant located in the coffee capital of the Buon Ma Thuoc where soil and and weather are supportive of coffee growing. Besides, Viet Nam, which is the home of Trung Nguyen brand, is the largest coffee exporter in the world. This advantage helps Trung Nguyen not to depend very much on suppliers. This location is also convenient for transportation.
2. Trung Nguyen is an old brand in Viet Nam, they have got the fame spread out the nation. This is considered “home advantage” when Trung Nguyen understands culture and life style of Vietnamese people. The product quality meets customers’ need because Trung Nguyen provide unique Vietnamese coffee taste which matches the interest of Vietnamese people. Therefore they get advantage in gaining the trust and support of Vietnamese customers.
3. Trung Nguyen is a pioneer enterprise in the form of control and franchising in Viet Nam. Trung Nguyen has eight shop in foreign countries such as US, Japan, Singapore, Thailand, China, Cambodia, Poland and Ukraine.
4. Trung Nguyen has solid infrastructure. They has three factories producing coffee with modern technology in the world. Their headquarters and distribution activities are located in Ho Chi Minh city which is the big commercial center of Viet Nam and many stores is placed throughout the country.
5. Young and professional management team contributes greatly in Trung Nguyen’s advantages. By 2012, Trung Nguyen Group has nearly 2000 employees working for Trung Nguyen joint stock companies, joint stock companies and commercial service G7 in three offices, two factories and five branches across the country. In additional, Trung Nguyen has system-wide distribution channels when they have released 500 mini supermarket G7 Mar and 70 distribution center across the country. The firm’s

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