...The play Macbeth and the film The Social Network (TSN) share many similarities, despite the fact that they are from two completely contrasting settings. One is a famous tragic play written by William Shakespeare, and another is the modern film about the creation of the popular social network in the 21st century, Facebook. Trust is a good trait to have in some situations, but it can also cause bad things to happen. Many characters in the movie and the play are affected by the trust that they have in others. Although Macbeth and The Social Network have different outcomes, but the idea of being trusting is demonstrated as a negative trait through both productions. People should be more cautious of whom to trust. In both the film and the play,...
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...REALYN PAGILAGAN COOPERATIVES AND SOCIAL DEVELOPMENT BSENT 4-2 In my perception to social capital an economic idea that refers to the connections between individuals and entities that can be economically valuable. Social networks that include people who trust and assist each other can be a powerful asset. These relationships between individuals and firms can lead to a state in which each will think of the other when something needs to be done. Along with economic capital, social capital is a valuable mechanism in economic growth. For example, if you know someone at a company where you are applying for a job and this connection helps you get the job at the company, you have used social capital. Social capital can also have negative effects. For example, if a social network is used for manipulative or destructive purposes that will affect the economy negatively, such as when a group colludes to fix market prices. In my collective conclusion and perception for the defining social capital are defined networks together with Shared norms, values and understandings that facilitate co-operation within or among groups”. In this definition, we can think of networks as Real-world links between groups or individuals. Think of networks of Friends, family networks, networks of former colleagues, and so on. Our Shared norms, values and understandings are less concrete than our Social networks. Sociologists sometimes speak of norms as society’s...
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...). I use social capital theory of Putnam (2000) in the terms of explaining the forms of social capital. According to Putnam (2000:19), physical capital refers physical objects and human capital refers to the properties of the individuals, social capital refers to connections among individuals, social networks and the norms of reciprocity and trustworthiness arise from them” The strong interaction between people leads to build communities and it knit the social fabric. when social connection and the social wellbeing happens in their primary group it can mention as social bonding (Isham et...
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...The Effect of Social Media Network on Student’s Attitude towards Social Life CHAPTER I INTRODUCTION Research Question 1. Is there any relationship between the Satisfaction of User and the Trust of those students who use Social Media Network daily in their lives? 2. What are the independent factors involved that effect the dependent variable such as Social Behavior of the student while using Social Media Network Sites on daily basis? 1.1 Background Social Media Networking is considered to be one of the most important means of communication for young generations and most importantly for the students in today’s advance technology. In today’s communication world, Facebook is considered to be the most visited website (Wilhelm, 2010). The elements which influence the youngsters or student’s decision to use social media networking is still a mystery. In order to understand the social networking, this study is an attempt to understand and explore the student’s behavior that what makes them so eager to get connected in the social networking and what effect take place in their behaviors or attitudes while using social networking (O’Reilly, 2007). The term Social Networks have a different meaning in the literature, as to some of researchers who have a different set of meaning Socially & Interactive Technologies. This can be anything such as messaging and text messaging or other networks which provides online communications that allows youngsters and students...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...“Electronic Word-Of-Mouth Influence Purchase Intension of customers: Case of Social Network” Submitted By Ms. Riddhi Shah ID NO. 542-9245 Submitted in Partial Fulfillment of the Requirement for the subject Individual Research Project Master of Business Administration Assumption University Semester 2/2012 Submitted To: Dr. Vorapot Ruckthum Table of Contents ABSTRACT 4 CHAPTER 1 5 GENERALITIES OF STUDY 5 1.1 INTRODUCTION 5 1.2 TOPIC OF INTEREST 6 1.3 RATIONALE OF STUDY 7 1.4 RESEARCH OBJECTIVES 7 1.5 PURPOSE OF STUDY 8 1.6 METHODOLOGY 8 1.7 RESEARCH DESIGN AND DATA ANALYSIS 8 1.8 LIMITATION 9 1.9 SCOPE OF RESEARCH 9 CHAPTER 2 10 LITERATURE REVIEW 10 2.1 INTRODUCTION 10 2.2 THEORIES 10 2.2.1 Effects of Electronic Word-of-Mouth 10 2.2.2 Observation Learning 11 2.2.3 Influence of Trust on Purchase Intention 13 2.2.4 Source of Information 14 CHAPTER 3 15 THEORETICAL AND CONCEPTUAL FRAMEWORK 15 3.1 THEORETICAL BACKGROUND 15 3.2 CONCEPTUAL FRAMEWORK 21 3.2.1 Explanation of Conceptual Framework 22 3.3 HYPOTHESES 24 CHAPTER 4 26 RESEARCH METHODOLOGY 26 4.1 RESEARCH METHODS 26 4.2 POPULATION OF STUDY 26 4.3 SAMPLING UNIT 27 4.4 SAMPLE SIZE 27 4.5 RESEARCH INSTRUMENT 27 CHAPTER 5 28 DATA ANALYSIS 28 5.1 INTRODUCTION 28 5.2 INTERPRETATION OF DATA 28 5.2.1 Descriptive Analysis 28 5.2.2 Hypothesis Testing 37 ...
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...Social Site Trends Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly .The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks. Socially-established sites are becoming content-conscious. Key players believe that in the future, all content portals will have characteristics of social networking sites. Moreover, beyond the sense of belonging that might be sought, people will visit these sites to be entertained or to find useful information. External public social networking services, such as Facebook, MySpace, LinkedIn, and Friendster, can be valuable sales, marketing, and support tools. These services comprise extensive networks of users who are self-organized into groups and communities. Users establish connections directly with other users to form a personal friends network. Users also join groups and communities that are organized around attributes such as products, lifestyles, entertainment, institutions, politics and geographic locations. The key difference between social networks and more traditional online communities is the friend-of-a-friend (FOAF)...
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...Comparative Essay on Trust of Macbeth and The Social Network While many may argue that trusting others is easier to get by and freeing, the movie The Social Network and the Shakespearean play Macbeth seems to disagree. Trust should be earned and should be not given carelessly. Many would take advantage of the trust because of their greed. The relationship between Macbeth and Banquo; Macbeth and Duncan can be compared to Mark and Eduardo; Mark and the Winklevoss twins. These pairings reveal the negative effects of being too trusting leading to their ultimate downfall. However, Sean and Mark’s collaboration compared to Malcolm and Macduff shows a rare case in both stories of trust receiving a positive effect. The Social Network and Macbeth leans towards negative side to trust, however at times to trust others can be advantageous. The friendship between the characters of both “The Social Network” and Macbeth is ruined by the inconvenient trait of being too trusting and the end results in betrayal. There is a similarity between the relationship of Banquo and Macbeth, and the relationship of Mark and Eduardo. Starting with the characters from the Shakespearean literature, Banquo and Macbeth have fought together in the war and won. Banquo, who fought alongside with the outstanding warrior- Macbeth is like Eduardo, who have provided Mark with the algorithm to help him create Facemash. The two characters Macbeth and Mark are both very ambitious people who strives for success...
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...Power and Influence in the Workplace The Meaning of Power * Power is the capacity of a person, team or org to influence others * Not the act of changing someone’s attitudes or behaviors * Based on the target perception that the power holder controls * Involves the asymmetric dependence * Depends on some minimum level of trust * Trust indicates a level of expectation that the more powerful party will deliver the resource Sources of Power in Organizations * Legitimate Power * An agreement in orgs that people of certain roles can request a set of behaviors from others * Manager telling an employee what tasks to perform * Restrictions * Range in which power can be asked * Zone indifference (set of behaviors that individuals are willing to engage in at the other person’s request * Employees have this power over their bosses and coworkers through legal and administrative rights and informal norms * Norm of reciprocity: feeling of obligation to help someone who has helped them; informal rule of conduct we are expected to follow * Information Control: potent form of legitimate power * Information is a resource and those who need it depend on the gate keeper * Gate keepers gain power by selectively distributing information * Reward Power * A person’s ability to control the allocation of rewards valued by other to remove negative sanctions ...
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...purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7 | 2.4 Dimensions of viral marketing affecting customers’ satisfaction. | 10 | 2.4.1 Promotion | 10 | 2.4.2 Brand Awareness | 10 | 2.4.3 The Brand Trust | 12 | 2.4.4 Brand Association | 14 | Chapter 3 | | 3.1 Conceptual Model and Hypotheses | 15 | references | 16 | Chapter 1 1.1 Introduction Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve there goals. viral marketing uses the instincts of humans to communicate share knowledge and socialize with each other , due to the wide spread of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, some times more than the time spent on watching TV ; viral marketing is getting this advantage as it can penetrate the social networks of any person as easy as a click of a mouse from one friend to defuse among all friends in the same social network, and...
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...A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN “EARNED” ADVERTISING GROWS IN IMPORTANCE Trust in traditional paid advertising messages declines Earned media sources remain most credible Confidence in online and mobile advertising increases Regional variances offer global marketers opportunities Improved relevance in advertising has room to grow The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninetytwo percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years. Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011. Still, the majority of advertising dollars are spent...
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...THE ECONOMIC RECORD, VOL. 81, NO. 255, AUGUST, 2005, S2–S21 Economics of Social Capital∗ PARTHA DASGUPTA Frank Ramsey Professor of Economics, University of Cambridge, Cambridge, UK The literature on the idea of ‘social capital’ is now enormous. Offering an alternative to impersonal markets and coercive states, the communitarian institutions built around social capital have looked attractive to scholars in the humanities and social sciences. The literature in consequence has a warm glow to it. In this article, I first study the various contexts in which the promises people make to one another are credible and then suggest that the accumulation of social capital is a possible route to creating such a context. I offer a tight definition of social capital – namely, interpersonal networks – so as not to prejudge its ability to enhance human well-being. The links between the microfoundations of social capital and the macroeconomic performance of economies are then studied. I also show that economic theory not only identifies circumstances in which communitarian institutions can function well, but that it also uncovers a dark side, namely, their capicity to permit one group to exploit another within long-term relationships. I felt greatly honoured on receiving the invitation to deliver the R.C. Mills Memorial Lecture at this conference. Now that I am actually about to deliver it, I feel even more honoured. You will appreciate that the invitation raised a problem for me: given...
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...Social capital has been around since the nineteenth centuey, however it wasn’t until the work of Robert Putnam, 1995 that it was thrust into policy discussions. Putnam (1995) related social capital to the “social networks and the associated norms of trust and reciprocity that arise from these networks”. In this statement, reciprocity is deemed to be when you give to someone in the belief that similar will be returned to you at a later unspecified time. From reciprocity, relationships of trust can develop. Trust is seen to be at the heart of social capital. Social capital is the wealth of a community, not necessarily monetary, and is reliant on foiur main principles: citizenship, communitarianism, civic society and the glue that holds communities together, social cohesion. Citizenship is a given status, which brings with it rights and responsibilities. To be an active citizenship, individuals must uphold social order under the social contract theory. This enables common values and morals to be built. If persons do not uphold the law this can hinder social capital being built as it interferes with the norms of the society. Communitarians are citizens who are passionate about their community, who feel strongly about bettering their community and are active in their goal to do this. Health visitors can be communitarians in their work when they promote betterment of the area in which they work by encouraging families to act on their goals and to help them gain the skills needed...
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...SMEs and the Networks Governance Structure in Tanzania: Literature Review and Research Issues Lettice Rutashobya Issack Allan Faculty of Commerce and Management, University of Dar es salaam P.O Box. 35046 Dar es salaam, Tanzania Tel: 255 741 323661, 255 22 2410221 Fax: 255 22 2410510 Email: Lettice@fcm.udsm.ac.tz Jan-Erik Jaensson Umea University school of Business Administration and Economics, Sweden Jan-Erik.Jaensson@fek.umu.se Abstract This paper reviews the networks and the IMP literature to inform research on the network phenomenon in small and medium enterprises in Tanzania. It is noted that while a lot of work in this area has been done in Western Industrialized countries, little by way of serious research has been undertaken in Sub-Saharan African (SSA) countries. The role of networks in enterprise development and growth in these countries remains unexplored and therefore unclear. It is argued here that research on networks needs to be contextualized if it is to gain currency. Integrating the networks and the IMP perspectives this paper identifies three crucial areas relevant for future research in Tanzania: viz, the network-performance nexus, female versus male networks and social networks. Introduction The main purpose of this paper is to provoke research on networks in Small and Medium Enterprises (SME) in Tanzania. We integrate the networks, IMP and entrepreneurship literature to justify research in this area. In the entrepreneurship literature networks have been identified...
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...Chapter One Introduction 1.1 Introduction Displaced people fall on new life struggle by losing their social capital and network due to river bank erosion (Field observation). For this reason, in this study, the research problem was loss of social capital, network and role of safety net of the displaced people by River Bank Erosion (RBE). The main objective of this study was to measure the loss of social capital including network due to RBE, to explore the changing situation (social, economic and political) that displaced people face due to loss of social capital including network by RBE, to discover how do displaced people create new social capital including network and to assess the role of safety net to meet present crisis. In the context of socio-economic, geographical and ecological condition, the social capital including network and safety net is more important tool to meet any natural crisis. In this study village, the displaced people lost their material object as well as social capital and network. That’s why this study has focused on social capital including network and safety net programs in the context of river bank erosion. In this research problem, the word social capital has been considered as relationships, connections, links, and affiliations among displaced people and network has been referred as an informal relationship among persons, individuals and groups and safety net has been referred as the roles/programs of government and non government organizations...
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