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Tucker Case

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Submitted By pfullam3
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Tucker: The Man and His Dream 1) I believe for an idea to be truly innovative, it must be driven both internally and externally. Tucker’s idea for the 1948 Tucker Sedan was fueled by both internal and external innovation. Internal innovation happens when a new feature or version is implemented to an already existing product and is driven by ones own desire. Tucker exhibited internal innovation with his car by adding his own new features like seat belts, moving lights, a back engine, disc breaks, and a futuristic design. External innovation can be defined as improving a product and being motivated by external forces. Tucker was extremely motivated to save the lives of others and improve car safety by adding seatbelts. Tucker also had a strong supporting family who encouraged him to follow his dream and succeed. The thought of creating a car that was better than one of those built by the Big 3 was also a force behind Tucker’s hunger to succeed. 2) The Tucker Sedan was comprised of many features never seen before in the car industry that stemmed from his own ideas. However, the Sedan would never have been completed if Tucker tried to do it himself, so he sought external acquisition of technology from his crew of workers. I believe Tucker Automobiles lacked in the in the product development area. The hype and craze initially created by Tucker’s first ad created an overwhelming demand for the car immediately. This pressure to get the product to market caused Tucker rush through the development stage and because so, he encountered many problems in the process. Another area Tucker Automobiles lacked in was researching the car market. Tucker did not collect enough information about his competitors and the difficulty they would pose to a new car company coming into the market. If he had done so, maybe he could have went about accomplishing his dream in a manner that did not irritate the Big 3 enough to eventually crush it. 3) I do not think Tucker understood the environment in which he was trying to compete in. Tucker was certainly knowledgeable about his car and how to create it, but he certainly did not envision the huge role the Big 3 would play on way to achieving his dream. At the time, the car industry was one with a high barrier of entry being that the big car companies had total control and would squash anyone new trying to interfere with their business. I think if Tucker understood this, maybe he could have improved his chances of success in the environment by outsourcing and working with one of the Big 3 to create his car instead of going toe to toe so aggressively with them and losing. 4) Tucker prepared the industry for his innovations at first with a national ad for his car. After creating this initial buzz in the industry, Tucker heavily promoted the new designs of his car to all who were interested. At the first meeting with investors, Tucker emphasized the importance of car safety by displaying graphic pictures of people who died in car accidents. After displaying these images, he explained how things like seat belts and shatterproof windows could make a huge safety impact and save lives. 5) Tucker prepared the end user for his innovations by informing all potential customers of the car’s many futuristic and innovative features. In addition to announcing the many perks of the car, Tucker did it with such a passion that would get people excited and ready for his car of the future. 6) As mentioned before, Tucker knew what it took to create and manufacture a car, but he did not know the extent of power the Big 3 had over the car industry. Tucker knew his dream would face some challenges, but he did not foresee the amount of animosity he would face from the Big 3, the Senator, or his Board of Directors. 7) When it comes to marketing considerations, for his time, I believe tucker did extremely well. Tucker paid for a full-page ad in a number of national newspapers. This ad was a sketch of his car and did exactly what Tucker wanted it to do, get people excited and talking about his car. 8) Tucker was an innovator and creator at heart and knew the technology needed to build his car of the future. He had extensive technological knowledge due to his job as a manufacturer in World War II and a passion to share this new technology with the world. Tucker was able to create and design additional features that still impact the car industry today.

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