Introduction
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946.
Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent companyTupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.
Tupperware is a world-wide producer of Polyethylene-based kitchenware and food containers. The company is currently based out of Orlando Florida and has been in business for over sixty years. Tupperware is best known for its line of sealable, stackable, high stress, temperature-resistant food containers that have become common kitchen items all over the world. Tupperware began in 1946 by Earl Silas Tupper when he met Thomas Damigella and Brownie Wise who were trying to sell household products through Stanley Home Products. The three entrepreneurs joined together and began producing the line of Tupperware that has turned into the product base it is today. Tupperware, a member of the DSA, supports charities and fund raisers through direct donations. The company's management team claims to be strongly committed to giving back to communities and helping those in need.
Many Tupperware products originally boasted the patented "burping seal", exclusive to Tupperware. Most Tupperware containers are made from plastic. The company also produces cutlery, cookware, and tools, in addition to picnic sets, school lunch sets, microwaveable sets, and freezer sets. Many of Tupperware's products are stackable, can be bent, warped and treated with stress while maintaining shape. Tupperware products come in a variety of colors, including holiday themes.
Tupperware items and item sets range from $10 to $550 dollars depending on the product and its quality. The Company distributes its products a variety of different ways including Tupperware Consultants, Tupperware parties, catalogues and flyers, and web sites that focus on selling the products and recruiting new Tupperware consultants. Tupperware consultants have the opportunity to distribute products in exchange for varying levels of compensation, which includes discounts, commissions, and bonuses.
Starting a Tupperware business requires the purchase of a kit. New Tupperware Consultants can choose from the Business Kit for $79.99 or the Executive Business Kit for $119.99. Each kit contains products and marketing tools.

Company history
Tupperware was developed in 1946 by earl silas tupper (1907–83) in Leominster Massachusetts He developed plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors.
Tupperware pioneered the direct marketing strategy made famous by the tupper party. Brownie wise (1913–92), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known—at a time when women came back from working during world war 2 only to be told to "go back to the kitchen"—as a method of empowering women, and giving them a toehold in the post-war business world
The Father figure
Earl Silas Tupper(1907-1983)
An American innovator and amateur inventor with many a strange idea, mostly of practical utility, was a creative and adamant man whose acumen showed in the creation of ordinary and familiar household products that combined thrift with post war (WW II) yearning of modernity and modernization.

While polythene was being perfected, Tupper started working as a model maker in Leomister, Massachusetts, under license of the chemical giant Du Pont in 1937. The discovery of Nylon would later be attributed to Du Pont. And having familiarized with the first plastics, he founded in 1939 “Tupper Plastics Company”.

The Mother of Sales
Brownie Wise
True to her name “Wise”, this remarkable young woman revolutionized the selling of Tupperware products, when the tried and tested methods of selling failed to achieve the desired results for Tupperware, with her direct one-to-one sales method, post 1949.

Brownie Wise with her PolyT Parties broke all sales records, when she convinced Tupper to change his distribution system radically by only using home parties and Tupperware Hostesses who would demonstrate the products to a select group of female friends.

The Legacy
The confluence of a revolutionary product and it’s unique utilitarian designing based on a simple principle of “what you see, is what you get”, along with perfection of home-based sales technique of a cross cultural home party philosophy, Tupperware has since its inception become a cult through several decades and still on the top of its game.
The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations.
In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. Officially, Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware, however, the real reason was that Tupper had been approached by several companies interested in buying him out; he felt that he would not be able to sell with a woman in an executive position. Rexall bought Tupperware in 1958. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently around the world. At the time, a strict dress code was required for Tupperware ladies, with skirts and tights worn at all times, and white gloves often accompanying the outfit. A technique called "carrot calling" helped promote the parties: representatives would travel door to door in a neighborhood and ask housewives to "run an experiment" in which carrots would be placed in a Tupperware container and compared with "anything that you would ordinarily leave it in"; it would often result in the scheduling of a Tupperware party.
Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later.
In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue.There has been limited distribution in the UK since then, most recently via Tupperware Ireland.The company announced a formal relaunch in the UK in 2011,and recruited UK staff, but in December 2011 the relaunch was cancelled.
Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996

Tupperware parties
Tupperware is still sold mostly through a party plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into his or her home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups.
In most countries, Tupperware's sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants.
In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling through Target stores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales. In countries with a strong focus on marketing through parties (such as Germany and Australia/New Zealand), Tupperware's market share and profitability continue to decline.
In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market.
In some countries including Belgium, Australia, Ireland and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time.
In China, Tupperware products are sold through franchised "entrepreneurial shopfronts", of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters 特百惠 are used as the brand name, and translate as "hundred benefit".

DEVELOPMENT
Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall and the company's headquarters were moved to Orlando, Florida. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.
A decade after starting business in the United States, Tupperware expanded into Europe. In 1963, the company had a presence in six European countries and then launched in Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. Since then Tupperware Brands has expanded to almost 100 countries around the world under its seven brands Tupperware, Avroy Shlain, Beauticontrol, Fuller, NaturCare, Nutrimetics and Nuvo.
In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. Officially, Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware, however, the real reason was that Tupper had been approached by several companies interested in buying him out; he felt that he would not be able to sell with a woman in an executive position. Rexall bought Tupperware in 1958. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently around the world. At the time, a strict dress code was required for Tupperware ladies, with skirts and tights worn at all times, and white gloves often accompanying the outfit. A technique called "carrot calling" helped promote the parties: representatives would travel door to door in a neighborhood and ask housewives to "run an experiment" in which carrots would be placed in a Tupperware container and compared with "anything that you would ordinarily leave it in"; it would often result in the scheduling of a Tupperware party.
Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later.
In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue. There has been limited distribution in the UK since then, most recently via Tupperware Ireland. The company announced a formal relaunch in the UK in 2011,and recruited UK staff, but in December 2011 the relaunch was cancelled.
Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996
MARKETING
Multinational direct selling companytupperware's marketing strategy was described by its three Ps- Product, Party plan and People.with this unique selling method, the Tupperware Party plantarget market has been domestic sphere of the household. Tupperware served as a means, for women who returned to their homes after World War II, to still make an income even while handling her domestic responsibilities.To this day, Tupperware still relies on in-home parties for a vast majority of its' sales but its' approach has changed. Instead of solely targeting stay at home moms they needed to reach out to include everyone with a kitchen and anyone that eats. With that in mind, their approach was going to have to appeal to a vast array of different personalities. Couples with no children, single adults and professionals were all targeted as potential customers. Updates and improvements needed to occur to make the products more viable.