...altogether, social media benefits society by helping connect people in an easy, hassle-free way. Others argue that social media is a distraction and a waste of time. Regardless of whether social media can be considered good or bad; it has and continues to have multiple effects on our society. Social media continues to revolutionize, shape, and change our society’s basic functions, including the interaction between society members, the promotion and advertisement of products, and the altering of individual privacy. Technology is always changing, so the cause and effect it has on our society is vast and diverse. Communication plays a vital role in society, and social media continually constitutes to change in the way we communicate. Facebook, Twitter, Instagram, Snapchat, etc., are all examples of social media that affects each of us, or whether we have an account or not. Society’s ways of communicating is growing rapidly, and Facebook has become one of the greatest examples to support this. Shilpa Shanbhag stated, “Facebook became the most popular social network in India in the week ending July 10, 2010 with a 24.69% share of all visits to social media sites. It has grown to a 32% share in October 2010, and the share has since increased to 34.66% in the week ending November 20, 2010.” The growth rate does not represent the communication change, rather than the growth of social media itself. Society’s communication, just over the past 10 years, has changed drastically. Before Facebook...
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...as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use (SwitchPay, 2014). However, just because it is simple and easy to use and implement doesn’t necessarily warrant its acceptance. There are several other countries abroad that have not adopted mobile tech as widely as the United States. Not because of the ability to do it or make it happen, but more so because of privacy concerns, culture clashing and government related issues. It seems as though the good old USA is only mildly concerned with the spoken and still remaining unspoken privacy piece of the matter. Technology acceptance research has tended to focus on instrumental beliefs such as perceived usefulness and perceived...
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...Strategy recommendation for how KFC should incorporate the reality of the Internet and social media into its business plan Yum! Brands is a global company that operates in 41 different countries and territories with approximately 41,000 restaurants. The company was formed in 1997 as a spin-off of PepsiCo and has become a leader in international retail development, opening an average of five restaurants per day outside the U.S. Yum! Currently owns 3 different concepts: KFC, Taco Bell and Pizza Hut. Colonel Harland Sanders is the founder of Kentucky Fried Chicken and is proven to be a great American success story. He began frying chicken in the early 1930’s at a travelers’ service station in Corbin, KY and after perfecting his 11 herbs and spices and frying technique that is still used today, the Colonel began franchising in 1955. 10 years later there were over 600 restaurants in the U.S. and Canada. The Benefits of using social media and the internet The benefits in using social media and the internet for any business is to increase exposure, gain traffic and connect with people. A business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. (Hisaka, 2012, para. 1) KFC has to stay relevant to its customers and followers because it’s a brand that everyone knows and has been around since the 1950’s. Interacting with customers and asking for their opinion allows...
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...Case Study Ron Harris Professor Michael Brizek Meetings and Events Management 03/06/2015 Case: You are the event leader for a statewide exposition being held in the capital of your state. This will be a 3-day event in the middle of summer and will have indoor and outdoor venues focusing on the strong industries of your state. Your contract requires you to completely create and implement the entire event with 2 years' notice. The event needs a lot of creativity and organization. The event needs to focus on both young and old participants. There are two parts to this assignment. First: Mind map the event – see figure 2.7 on page 48 of your text. Create a similar mind map listing and fully answering the why, who, when, where, and what questions. In this week's lecture, you'll find an example of a mind map that will help you with this assignment. Why? | Who? | When? | Where? | What? | Exposure benefits to networking in the least of ventures, but resource maximization in every direction. Exposition increases state appeal, from various perspectives, especially jobs or business ventures affluent for advantage. Expositions fluently increase state economies within the state but sometimes advantaging even nearby states by increased job quantities and business ventures or capital provisioned via its growth produced.Work presented via expositions perhaps situated for skilled and unskilled some require a degree, but not all. Including youth study programs for 15 year...
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...Overseas sourcing, without risk Here are some rules to keep your supply chain problem-free and avoid negative publicity at home and abroad Zero tolerance Shut the door firmly on illegal activity johnkworks/Shutterstock.com Managing fraud and corruption risk and protecting brand reputation is becoming increasingly important when sourcing from overseas destinations. With the changing enforcement milieu, extra-territorial statutes and zero tolerance around acts of bribery and corruption, brands need to constantly monitor their supply chains. These supply chains transcend international boundaries, with business partners (suppliers, vendors, service providers and such) being located across geographies, having different cultures and work ethics. Therefore, it is a challenge for any company to know and curb supply chain risks. To implement the code of conduct uniformly throughout the supply chain, companies have to change the mindsets of employees and business partners overseas through continuous learning and development. Winning and expanding business overseas could be a time-consuming and arduous task in some cases. Facilitation payments and kickbacks are easy quick fixes. Many sourcing destinations are countries that rate low on the Transparency International index, where vulnerabilities around vendor kickbacks and bribery of officials are prevalent. Mounting business pressures, aggressive timelines to complete projects and high costs involved have the tendency to spur unethical...
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...Before the invention of new media, traditional media was largely a capital intensive business, reserved for those with power and access to multi-billion dollar presses and expensive physical distribution systems, costly audio-visual recording and government liscensing (Chia, 2011). Not only has new media disrupted the old conventional model by reducing the barrier of entry to extraordinarily low levels, it has also challenged the commercial model that funds traditional news media gathering and adversely gained tremendous recognition as an essential platform for information dissemination and acquisition (Koh, Lim, Ng, Detenber and Cenite, 10/08/2005). As one of the most wired nations in the world, the Singapore media industry sees audiences and advertisers alike, moving away from traditional media towards digital media (Choo, 12/08/2013); where news from myriad sources is available free of charge and where advertisers have a wide range of options for reaching consumers, including cost-effective online advertising and online retailing. In Singapore, traditional news media are primarily represented by two companies, one owned by Temasek (MediaCorp), one of the state’s sovereign-wealth funds, and the other (Singapore Press Holdings) that is government-centric through close monitoring and regulation. Now forced to compete with a vast spectrum of new publishers such as WikiLeaks, giant news aggregators like Yahoo, MsN and Google News as well as millions of bloggers of whom are...
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...FASHION MARKETING - BURBERRY 1- Overall Context The year 2014 has been a huge turning point for Burberry with Angela Ahrendts leaving the company and with Christopher Bailey taking over major roles as the Chief Creative and at the same time the new CEO of the company. As the annual revenue grows more as a result of a stronger Burberry under the undeniable leadership of past and current CEO’s Rose Marie Bravo, Angela Ahrendts and Christopher Bailey, the company is moving upward as it embraces the innovations and new challenges of the current times. Burberry still revolves around its values and identity of keeping the brand unified, strengthening its origin and history, emphasizing on its british legacy by creating a strong focus on its core product which is the trench coat in which Burberry is famous for, building a stable structure amongst its internals and employees which provided a venue for employees both recent and veteran to grow and maximize their potentials and capabilities, and to become a forward thinking brand by adapting and even innovating to the growing changes of modernity and digital technology. As Burberry now grows with operation for more than 200 stores, hitting its revenue more than double from 2006 and obtaining a growing number of more than 11,000 employees, through its new leadership under Bailey, Burberry is not pacing down as the brand strengthens its core to provide a complete customer experience. Burberry’s products are divided into Accessories...
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...IBM Global Business Services Executive Report Customer Relationship Management IBM Institute for Business Value From social media to Social CRM What customers want The first in a two-part series IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information. Additional studies from the IBM Institute for Business Value can be found at ibm.com/iibv Introduction By Carolyn Heller Baird and Gautam Parasnis CEOs, according to the IBM 2010 CEO Study.1 Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? Actually, most do not engage with companies via social media simply to feel connected. It turns out, customers are far more pragmatic. To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data. With the worldwide explosion of social media usage, businesses are feeling extreme pressure to be where their customers...
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...Banking and social media INDEX * Introduction- pg 3-11 * The why and how of social media w.r.t banking- pg 12-24 * International and Indian Examples of social media- pg 25-28 * The grey side of social media usage- pg 29-30 * Suggestions- pg 31 * Conclusions- pg 33-34 Introduction Social media and banking do not seem to have a strong relation at the first look on the topic, but are indeed complexly related in today’s world with the continuous evolution of the banking sector and the huge impact of social media on the masses. While today many international banks are using social media as a connectivity and marketing tool with its customers, Indian banks are also not far behind. ICICI, one of India's biggest banks, already boasts a Facebook app allowing clients to view their account details, check statements and upgrade their debit card, among other activities, but still maintains a cautious attitude to social media strategy. While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of market analyst firm Datamonitor reveals that a majority of banks worldwide aren’t yet ready to embrace social media. Privacy and Data Security are two of the biggest hindrances to mass-scale social media adoption in the banking sector. Moreover, many banks do not think social media gives them an edge to engage...
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...Introduction to Management | Internet Business Models – A Case Study. | Nicole Fearon | user 5/3/2012 | Contents Question 3 Approach 3 The Case (Taken from TTFI.net Article) 4 Case Analysis 5 Business, Industry and Government Reviews 7 SWOT Analysis 7 Analysis Summary 8 Porters Five Forces Model 9 Porter’s Diamond Model 11 Demand Conditions 12 Related and Supporting Industries (collaborative industries) 12 Firm Strategy, Structure and Rivalry 12 Role of Government 13 Interconnectedness, Complexity and Business Models 15 Challenges and Strategies 15 External 16 Internal Strategies 17 Summary 19 Reference 20 Question Select one of the themes listed at the end of this table and undertake further research to prepare a paper outlining the key developments in the area. Your paper should contain references from a minimum of 15 sources, which should be clearly identified in a table of references or bibliography. You should also indicate the implications of your study for organizations in the Caribbean and provide recommendations for the adoption of strategies to address the challenges. Themes • Evolution of Management in the Caribbean • Managing in an Interconnected World • Managing the 21st Century Workforce • Use of ICT in Small and Medium Sized Business • Ethical Issues for Managerial Decision Making Approach Information and Communications Technology is a wide topic that can follow many paths. The focus for this...
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...INTRODUCTION The main objective of this paper is to explore the scope and usage of social media and social networking sites in recruitment and selection process. It primarily intends to provide an insight into good practices and usage of social networking services in HRM . In addition to this, it aims to identify if social networks can help in cost reduction of an organisation’s HRM activities . .“The Internet has drastically changed the face of recruitment. Employers must now actively market themselves by instituting a well-implemented e-recruitment program to find better quality candidates and improve hiring decisions, all in less time and at a lower cost.” (Smith and Rupp 2004) social networking service (also social networking site, SNS or social media) have revolutionized communication methods, both privately and increasingly, at work. Communication through social media involves the use of an online platform or website (a social networking site) that enables people to communicate, usually for a social purpose, through a variety of services, most of which are web-based and offer opportunities for people to interact over the internet, e.g. via e-mail and ‘instant messaging’ (a form of real-time, direct text-based communication between two or more people using personal computers or other devices). Kaplan and Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0*, and that allow...
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...Sommaire Introduction I. Le profile sociologique de la Now Generation A. Le concept de génération B. Le portrait de la Why Generation C. La Gen Y, un concept du tribalisme D. Les pours et contre des Millennials E. Les Millennials à travers le monde II. Comment communiquer avec les Digital Natives ? A. La publicité B. Le Marketing des Psychographiques C. Le Buzz Marketing D. Le Celebrity Marketing E. Le Placement de produit III. Les canaux de communication illustrés par la campagne d’Orangina A. Télévision B. Internet C. Mobile D. Street Marketing INTRODUCTION Le terme de “Génération Y” est apparu dans le magazine Advertising Age, le 30 Août 1993. Il était utilisé pour décrire les enfants nés entre 1980 et 1995 en tant que progénitures des Baby Boomers. Chaque génération est formée par les évènements culturels et politiques de son temps. Cependant, la Génération Y a été sevrée par de nombreux évènements importants (Cf Figure 1 : annexe pour tableau), du scandale O. J. Simpson aux USA à l’invention de l’iPod, en passant par la fusillade dans un lycée à Columbine et l’introduction d’Internet, et tout cela est apparu avant le 11 Septembre 2001. Les Gen Yers essayent tous de créer une seule chose par eux même : une identité. Ils ont leur propre langage et d’importants pouvoirs économique et social. La Génération Y est le segment le plus large de la population mondiale avec plus de 1,7 milliard...
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...Information Systems Dissertation The Impact of Cloud Computing on Small and Medium Sized Enterprises. Word Count: 12,497 Abstract In recent years a new computing paradigm has emerged: Cloud Computing. Whilst there seem to be an endless number of definitions for this new term, including one by the National Institute of Standards and Technology (NIST) that is nearly 800 words long, nobody seems to be able to settle on a true characterisation of the subject matter. In its simplest form cloud computing can be described as IT-as-a-service. Instead of building your own IT infrastructure to host databases or software, a third party hosts them on their own servers. Companies have access to their data and software over the internet (which in most diagrams is depicted as a cloud). However, is this new paradigm simply a new term for something we are already doing or is it truly going to change the future of IT as we know it? This dissertation investigates the phenomenon commonly known as cloud computing, focussing closely on its impact on small and medium sized enterprises (SME’s), and ultimately attempts to assess the future of cloud computing. The research throughout this paper is based solely on secondary research. No primary research into the topic area has been made. In order to gain a broad view and understanding of the topic various existing papers and studies, on the topic of cloud computing and technology adoption within SME’s, have been studied and critiqued...
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...guidance, solace and charity to the faithful and those in need. Today, the organisation has 2 primary functions: The teachings of Christianity and the preservation and restoration of the ancient fabric of the Church for the benefit of both the religious and secular. As a not-for-profit (NFP) organisation, income generation is about creating surplus which is directed back into the organisation rather than creating profit for shareholders. All income therefore is directed towards the charitable objectives (as set out on the Charity Commission website) and therefore the Church's activities, no matter how broad, lead back to the two primary functions. It is imperative that these are kept in mind as these are the foundation stones of the culture of the organisation. With the high overheads incurred by such an ancient building, it is important that the organisation can rely on its own enterprise to generate income. Traditionally it might have been able to survive by donations and legacies from wealthy, pious benefactors. However, in an ever-secularised society where recession has seen all charitable organisation battling for funds, this is increasingly unrealistic and the Church must find ways of becoming as financially independent as possible. SBG must expand its activities to attract a wider market segment and adapt to meet contemporary trends, attitudes and expectations. The short-term marketing plan will be a response to a significant decrease in both donations and the...
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... INDEX Introduction 3 I. A. B. You are Being Watched in Popular Culture The Firm by John Grisham Surveillance in Other Works 3 3 4 II. A. B. C. Surveillance in Daily Lives History Different Kinds of Surveillance Regulation of The Surveillance 5 5 7 14 III. A. B. Reversal of The Situation: Everyone can Watch One Another Exhibitionism Voyeurism 17 17 19 Conclusion 21 SOURCES 22 2 Introduction: Our freedom is always under electronic surveillance. Computer technologies have increased; this is what specialists call "traceability". Our operations, our conversations, our tastes and interests leave traces in the multiple computer systems that manage our daily lives. All these data are collected, centralized and stored by public or private organizations that can know at any time the "profile" of each individual. Every day in so many ways we are being watched. We are told it is for our own good, our own protection, to make our lives better, but is it? Until recently all of this would have been considered as science fiction but now the evidence is all around us. There is no denying that we live in a surveillance society. No matter what we do, there is no turning back. I. A. You are Being Watched in Popular Culture The Firm by John Grisham In the book, Mitch is always...
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