...being together in a marriage. Traditionally, a married couple lives together, but the LAT-lifestyle is a whole different kind of marriage. This lifestyle ‘LAT’ is becoming very popular. How can this be? Does living apart from your loved one make life easier or harder? Can LAT really improve a relationship or does it have the opposite effect? Why do these LAT-couples choose to live apart? “Jobs and places of work contribute heavily to this choice”: Career before family is becoming a very popular trend, so the LAT-lifestyle gives a huge opportunity to put your career first. Not living together gives couples a bigger space individually , so they can focus on the activities they like to do without annoying their partner. Even though the married couple may love each other very much, they are still two different people that can have very different opinions. This space can also make the partner much more interesting how much fun it was to get ready for the date..”: Being together all the time can become a boring thing, so getting excited to go on dates like in the beginning of a relationship may keep the exciting spark that a new couple has. LAT also shows a lot of trust: Needing to trust your loved one to do the right thing, without you giving your advice all the time or trusting them notto have an affair. Living two different places can also be very exciting, especially if they live in two very dissimilar places. So visiting each other becomes much more fun, because you try living...
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...MKTG 3030 D Final Report Group 1 Content Executive Summary ................................................................................................................................................. i Part Ⅰ: Situational Analysis 1. 3C Analysis: Company, Competition & Consumers...................................................................................... 1 2. 4P analysis: Product, Price, Placement & Promotion .................................................................................... 2 Part Ⅱ: Campaign 1. Target Market: Profile & Refinemnet .......................................................................................................... 4 2. Communication Objectives .......................................................................................................................... 4 3. Message Strategy: CFR, POP & POD.......................................................................................................... 5 4. Creative Strategy: Discover our excellent & Definr your excellent ............................................................ 5 5. Media Strategy: Objective, Media choices & Measurement ........................................................................ 8 6. Campaign Budget: Overall Budget & Distribution .................................................................................... 10 7. Research Strategy ........................................
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...Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding affluence, poverty and aspiration. This has many implications on brand positioning and portfolio strategies for creation of winning brands or “suns”. Objective The objective of this paper was to take this thinking forward through an exploration as follows: Broadly, what are the implications of the Multiple Aspiration & Poverty Lines (MAPL) theory for brand positioning, communication and portfolio management? What drives brand success in the Indian context? What strategies have these brands used to achieve success- to what degree are these brands wedded to symbols of aspiration /belongingness in each social class? How did the brands that were not so successful in the Indian market falter on making the right connections on these dimensions? Approach We identified product categories through which...
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...Grading Two Variable Proposal Grading Two Variable Proposal The topic that is current and interest me the most is the growing shift towards personal health and weight control. I choose this topic because I think that there are two very large variables at play when it comes to reaching the outcome of losing weight and living a healthier lifestyle. There is always a new trendy workouts to try like P90X, or T25. Or a person could subscribe to their local gym. After they determine the goal of what they want to look like and weigh, the first variable presents itself. To me the first variable to reaching the end result of achieving a healthier lifestyle and losing weight is what is the most effective method of physical activity that will promote weight loss? As mentioned before there are a lot of different types of things that a person could do in order to achieve their personal goal therefore they would have to identify which method will work best for their lifestyle. The second variable that plays an even larger role than the first variable is what type of diet to go on. Similar to the first variable, there are hundreds of different types of diets that claim that they can produce the results that a person is looking for. This variable is important in helping achieve a healthier lifestyle because proper nutrition gives the body the fuel that will promote healthier living. I believe these two variables have a relationship because you need to both parts in order to achieve...
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...description of the key elements of a healthy lifestyle A healthy lifestyle is one that is full of healthy choices and behaviour. It helps you maintains good physical and mental health and ultimately helps you live longer. Although the exact elements of a healthy lifestyle may vary for different people, the overall factors include physical activity, a healthy diet, low stress and healthy habits. These factors help reduce the risk of diseases, such as cancer and heart disease, and increase your overall quality of life. Being healthy is all about CELEBRATION and receiving gift. 2. Reasons why a healthy lifestyle is important. A healthy lifestyle is important for a many reasons. The first reason a healthy lifestyle is important to remain as free of disease and illness as possible and to have as long a life expectancy as you possibly can. The second reason is that it makes life more enjoyable. When you are fit and healthy you have much more energy and a much better outlook on life without worrying about health problems. A healthy lifestyle is one that concerns itself with good physical and mental health. Good physical health can be achieved by following a healthy diet and doing regular exercise. The basics of a balanced healthy diet are lots of fruit and vegetables, wholegrain foods such as brown bread, pasta and rice, a lean source of protein and low fat dairy products. Exercise is an important part of a healthy lifestyle because it helps to burn off excess calories. ...
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...Human Nature and society are integrated into one another, whether one realizes or not. In the reading in class the two went hand in hand. Human in its natural form had a huge impact in the way society worked. Sir Thomas More and Michel de Montaigne are prime examples of how they may seem to have totally different ideas on human nature and society, but they do indeed have some similarities. Although Sir Thomas More and Michel de Montaigne both believe human nature is should be civilized in a way that is close to simplicity; More argues in order to have a simpler life they must be governed through a utopian society, where Montaigne argues the barbaric lifestyle is superior. Thomas More is portrays his views through Utopia. According to Thomas...
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...This report will discuss the potential effects 5 different life factors will have on the development on individuals from two different life stages. Genetic Biological Environmental Socioeconomic Lifestyle Determinism is the belief that your future is fixed or determined, either by what you have genetically inherited or by your social environment and experience. The alternative to determinism is choice and interaction this is the belief that people can take control of their own lives through the choices they make. It is sometimes referred to as the ‘free will’ viewpoint. Genetic factors and disorders. Each cell in the body contains 23 pairs of chromosomes. One chromosome from each pair is inherited from your mother and one is inherited from your father. The chromosomes contain the genes you inherit from your parents. There may be different forms of the same gene. These different forms are called alleles. There are different genes that determine your eye colour and your hair colour. The different forms of genes are caused by mutations in the DNA code. Genetic disorders are depending on certain factors these are; what genes you inherit of your parents, whether the gene for that condition is dominant or recessive and their environment, including any treatment they may receive. An example of a genetic disorder is Sickle Cell Anaemia; Sickle cell anaemia is a disease where your body produces abnormally shaped red blood cells. The cells are shaped like a crescent...
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...affects children home lifestyle changes and their transition into different home. In the article it describes the living arrangement of Courtney Seale who lives with her mother for two weeks, then with her father for another two weeks. Because her parents are divorce and as stated in the article by Courtney ''It's like going away on vacation for two weeks and then having to unpack.'' Courtney parents like most parents wants her to transition easily into her new lifestyle. Than it tells about Courtney's friend Jacinthe Sasson-Yenor who has a more complex living arrangement with her parents because one lives in luxury and the other doesn’t. When it’s a school day she stays with her mother in her New Jersey loft, and on weekends she stays with her father in his 1861 farmhouse. Although every other Saturday, she spends the day with her mother not allowing much time with her father like most children experience from divorced parents. Also, the article discusses how divorce is difficult and how it's by no means comfortable for children moving from house to house. It tells of how Courtney parents share joint custody and how they try to make it more comfortable. The article describes the children’s bedrooms and how each show different stages in life from the other for example it stated “Jacinthe's two rooms reflect different stages in her life. The room at her father's house was the one she started out in as a baby.” The article tells how a child's life can be different from the other parent's...
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...Two of the most populated states are Florida and California, but which state is better? Florida and California have many similarities, but people don’t know the huge differences between the two. These states may appear to be similar at first, but they differ in their economy, weather, and lifestyle. Florida is referred as “the sunshine state”, because of its warm sunny weather all year round. In Florida, the high, temperatures in the summer can get up to the high 80s, but because of the humidity, it can feel like the high 90s. In the winter Florida lows are around the low 60s with an average of two to three inches of rain per month. A common weather phenomenon that occurs is a hurricane, these occur every couple years. Florida is a very wet and hot biome that attracts main different species of plants and animals to the region. Many people see both California and Florida have similar weather because they are both warm places. California has two...
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...Introduction Consumer behaviour is the buying behaviour of the last consumers that buy goods or services for their personal consumption. As a marketer, in order to change customers’ think and act, understand consumer behaviour is really important. They have to know the ‘why’ to influence the remaining ‘WH’ in consumer behaviour (Kotler and Armstrong, 2014)1. In this assignment, I will be aiming the white-collar workers which also known as office workers, their ages are around 30 to 50 years old. I’ve chosen psychographic segmentation to target buyers in the market. This segmentation classify consumers based on social class, personality or lifestyles (Kotler and Armstrong, 2014)2. Office workers are the bunch that always work overtime and seldom have proper meal. This unhealthy lifestyle causes most of them having weak digestion system. Carbonated water is a plain water with sugar free, no calorie and contains carbon dioxide, it gives a bubbly mouthfeel and slightly sour taste. It also known as sparkling water, seltzer water or soda water (Collins, 2015). According to Greenfield (2014), consume carbonated water can help in curing the digestion problem like dyspepsia and constipation. Besides, with carbonated water that contained sodium, it can help in reduce the risk of getting heart diseases. Also, people will tend to drink more carbonated water because of its unique taste, it is good for those who are having dehydration. The Characteristics that Affect Consumer Behaviour ...
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...who come from different backgrounds and fail to communicate. In the short story The Lamp at Noon by Sinclair Ross, a series of events trigger post Paul and Ellen’s argument which leads to a family disaster. Paul and Ellen’s different way of life before their coupling gives them different points of views. This leads to their dispute and resulting in the terrible decision to be made which results in the death of the baby. Therefore in the short story The Lamp at Noon, Different lifestyles prior to marriage lead to miscommunication resulting in tragedy. Ellen grew up in the city working as a young teacher in town while Paul grew up in the suburb as a farmer boy. She is use to moving around and “loves shiny things” but that is not provided with her life with Paul. Because of the sand storm, baby and living the farmers life during the great depression, she is unable to leave the house without conflict, causing her to feel trapped like a sealed jar. She claims: “I'm still young— I wasn't brought up this way” (pg. 67) Paul is blind by his pride at the opportunity to work for Ellen’s dad following their argument. “‘you’re a farmer’s wife now. It doesn't matter what you use to be or how you were brought up’” (pg. 67). Their difference in life styles prior to marriage is heavily displayed when Paul says: “It doesn't matter what you use to be”. Paul claims that Ellen had a different life before but she has to alter her lifestyle to match his. Their different lifestyles prior to marriage...
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...Topic: an essay comparing or contrast two cities in Viet Nam Outline I.- Introduction Thesis statement : Unlike my thought, Ho Chi Minh City is very different from DaLat City about weather, transport and lifestyle. II.- Body 1. A remarkable dissimilarity is weather. a. The weather is very hot in Ho Chi Minh City b. The weather is not too hot and not too cold in DaLat City 2. Transport is a noticeable difference between Ho Chi Minh City and DaLat City. a. Ho Chi Minh City has traffic lights and usually happens traffic jam b. DaLat City has not traffic lights and seldom happens traffic jam 3. The last disparity between two cities is the lifestyle of the citizen. a. Citizen in Ho Chi Minh City has a high standard life b. Citizen in DaLat City has a low standard life III . Conclusion. ESSAY When I was child, I seldom went to many places that are far from my hometown. I always thought that all cities liked my hometown, DaLat City. However, when the first time I came to Ho Chi Minh City, I knew I was wrong. Unlike my thought, Ho Chi Minh City is very different from DaLat City about weather, transport and lifestyle. A remarkable dissimilarity is weather. Ho Chi Minh City’s weather is very hot. Temperature is usually 32-35 degree Celsius. Most houses there have two or three pan, which work over day and night. If you come to Ho Chi Minh City the first time, you are very difficult to get...
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...made up of: * People. * Equipment. * Procedures. Introduction BBQfun is well known company in Australia. It is a company that sale BBQs and its accessories and outdoor living products, incorporating both local and imported goods. This company started since 2009 by the current CEO, Pat Mifsud. Current BBQfun operates two stores, one in Brisbane, and one on the Gold Coast Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to health sales of $11 million in 2012 through on its organizational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities. The competitors are: *National competition; * The Yard * BBQ’s R Us * Outdoorz *Local competition; * All independents Competitor Profile. Business name | The Yard | BBQ’s R Us | Outdoorz | All independents | How do they advertise or market themselves? | All Australian made. | Lots of cheap imports. | * Mass markets outdoor lifestyles at good value quality* No imported goods.* Extensive advertising. | Stores owned by individual operators. | Do they have an online presence? | No | No | No | N/A | What is they strength? | The quality of products | The replacements segment. | * The replacements segment.* Gaining strength in Brisbane market. | * Few imports* Mostly...
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...which action the company should take, the simulation uses perceptual maps. To analyze the results of the simulation one breaks the sections into three: the situation, recommended solutions, and results of the marketing decision. As the company’s current target market ages, a younger target market emerges. This new target market has less disposable income than the aging target market. Competitors have already begun to target this new age group with economy-priced versions of their products (University of Phoenix, 2004). These companies are offering lower priced bikes with better services and a much safer, fun image. Recent polls show that the CruiserThorr ranks high only in three of nine areas. These are production design and styling, lifestyle image, and production uniqueness. The competitors’ products ranked higher in pricing, engine capacity, safety and coolness. Based on this information, the company creates a perceptual map...
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...Step 1 Why do poor countries have a predominance of infectious diseases as opposed to the lifestyle-related diseases of wealthy countries? What is your response to the global health inequalities that exist? Step 2 Willi’s social imagination template has been a helpful tool for this topic. It helped me to understand how four factors can affect the way people live. The template consist of four different factors; historical, structural, cultural and critical. This has helped me understand how one factor links to the other that has resulted in different health issues around the world. In order to understand each factors, (Germov,2009) explains that history refers to how the past influences the present. Culture refers to how culture impacts on our lives. Structural factors refers to how particular forms of social organisations such as media, politics, technology, etc affect our lives while critical factors refers to how we can improve our actual environment. Based on my readings about Thailand as well as Australia, I found that there are extreme differences between the two. Even though Thailand is still developing while Australia has already developed, in Thailand there is a high risk of developing numerous infectious diseases due to malnutrition, poverty, hunger, agriculture, pollution, poor sanitation, HIV/AIDS and other diseases, no electricity supply, social and cultural exclusion, war, poor water quality, and inadequate health care food (Nikhil Ghimire, 2014). While people...
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