...8 A CPP Report TITLED ‘GODREJ FOOD LTD’ For fulfilling the requirement of the award of degree of BBA Subject: CPP (IMS-206) Under the supervision of Dr. RAJAN SHARMA Assistant professor Submitted to: - Submitted by:- The Director RAVINDER SINGH MBA 5 Year 3rdSeM Roll No. 12 Registration No.14UIM6 Institute of Management Studies Kurukshetra University Kurukshetra Sept.2015 DECLARATION I, Ravindersingh hereby declare that I have completed the report entitled assigned to me by the Institute, to be submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I declared that this is original work done by me and the information provided in the study is authentic to the best of my knowledge and belief. Signature RAVINDER SINGH ACKNOWLEDGEMENT In this project, I have made an honest and dedicated attempt to make the Project Report so easy to understand for a person who is willing to get knowledge about the ‘HOMESHOP18’. I am deeply indebted to my esteemed teacher & our chairman Prof. , K.U.K., because he gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor (Guide) Dr. RAJAN SHARMA...
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...Marketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast food and restaurant chains. The company thrives to helping feed the hungry and also donates to the American Red Cross. Other distributions include sending product overseas to Russia and Japan. From the United States to overseas, from grocery stores to restaurants Tyson Foods has become a leader of marketers in the food industry. They have done this by producing the mixture of products that customers enjoy and love to eat. Tyson has a marketing department that strives to be the leading provider in food service for the customers and consumers. The research and development department work hand-in-hand with the marketing department to achieve the leading market position for the products that are being produced today. Tyson brands have specific advertising...
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...Chick-fil-A: Great Food, Better Service. Chicken and the Cost to Growers Chick-fil-A is much more than a restaurant that serves good chicken, it is my sanctuary and a part of who I am. Being welcomed with a smile, as soon as I enter the doors, instantly makes my day better. Chick-fil-A prides itself in taking care of the customer. I am on a first name basis with the breakfast, lunch and dinner shift at my local branch. Chick-fil-A, founded by S. Truett Cathy stays true to its core purpose: “To have a positive influence on all who come in contact with Chick-fil-A” (Cathy 124). Throughout my time with Chick-fil-A I always found this to be true. Chick-fil-A’s quality of food, along with their quality of service, is shifting the industry of fast food all together by emphasizing how important living out the vision of your company is. Lessons and Principles S. Truett Cathy grew up watching his mother put a lot of effort into ensuring every one she cooked for would be incredibly satisfied with the meal (Cathy 15). At a young age Truett was in charge of building a newspaper route. He found that the key to his paper route success was “to take care of the customer” (Cathy 24). To do this he had to deliver the papers regardless of the circumstances (Cathy 24). Truett also found that “it’s always easier to keep a customer than to replace one”, and therefore he would treat every single customer like the most important one (Cathy 26). These two lessons influenced his restaurant...
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...------------------------------------------------- Tyson Foods Inc-Cl A (TSN:New York) Last $37.73 USD Change Today +0.26 / 0.69% Volume 2.4M TSN On Other Exchanges As of 8:04 PM 02/14/14 All times are local (Market data is delayed by at least 15 minutes). Snapshot News Charts Financials Earnings People Ownership Transactions Options Financial StatementsRatiosPensions & OptionsSEC Filings TSN Industry Average Ratio data TTM as of 12/28/2013 Profitability - Tyson Foods Inc-Cl A (TSN) Return on AssetsIndustry Comparison7.82% | | Return on EquityIndustry Comparison15.00% | Return on CapitalIndustry Comparison11.07% | | | Margin Analysis - Tyson Foods Inc-Cl A (TSN) Gross MarginIndustry Comparison7.20% | | Levered Free Cash Flow MarginIndustry Comparison3.20% | EBITDA MarginIndustry Comparison5.74% | | SG&A MarginIndustry Comparison2.94% | Asset Turnover - Tyson Foods Inc-Cl A (TSN) Total Assets TurnoverIndustry Comparison2.9x | | Accounts Receivables TurnoverIndustry Comparison24.3x | Fixed Assets TurnoverIndustry Comparison8.6x | | Inventory TurnoverIndustry Comparison11.3x | Credit Ratios - Tyson Foods Inc-Cl A (TSN) Current RatioIndustry Comparison2.0x | | Quick RatioIndustry Comparison0.9x | Long-Term Solvency - Tyson Foods Inc-Cl A (TSN) Total Debt/EquityIndustry Comparison30.7x | | Total Liabilities/Total AssetsIndustry Comparison46.7x | Growth Over Prior Year - Tyson Foods Inc-Cl A (TSN) Total RevenueIndustry Comparison5...
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...differentiates our products/services 20 External Environment 21 Industry 21 Economic 22 Technical 22 Societal 23 Legal 23 Competitors 24 Nestle 24 Pepsi 26 Tyson Foods Inc 28 Kewpie 30 Financial Ratio Analysis 31 Growth Strategy 34 Our new Idea 34 Goals & Objectives 34 Description of Growth Strategy 35 Market Selection 37 Segmentation 37 Targeted Customer Segments 38 Positioning 38 Product 39 Goals 39 Product Description 39 Processes 40 Outsourcing 42 Life Cycle Stage 43 Services 43 Place 43 Goals 43 Distribution Plan 44 Channel Responsibilities 45 Supply Chain System 46 Promotion 48 Goals 48 Promotional Blend 49 Web Based Promotion 49 Social Media Promotion 50 Billboard Promotion 50 Promotional Budget 51 Price 51 Value Proposition & Customer price sensitivity 51 Pricing Strategy 52 Breakeven Analysis 53 Expected Financial Analysis 54 Internal/Sustainable Growth Rates 54 Projected Budget 55 Best Case Scenario 58 Worst Case Scenario 59 Situational Analysis 61 Calculated WACC 63 Implementation & Control 65 Project Conclusion 66 Appendix 67 References 75 Executive Summary Kraft-Heinz is a leading global producer of food products. It is the world’s fifth leading food superpower. We own products such as Heinz...
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...It’s A Meat World Why Humans Should Continue to Eat Meat Have you ever driven a long way on the highway or looked around the city you live in and seen all the billboards and advertisements that have something to do with food. Everywhere you look, you see advertisements for meat products whether in the form of fast food burger restaurants or the latest meat product from Tyson. However, you look the other way and you see advertisements promoting vegetarianism and campaigns against animal cruelty and the use of animals for food products. Whether eating meat is ethical or not is one of the most debated topics in the world. Vegetarians are against eating meats and Vegans are against eating any products from animals including eggs and dairy products. They believe that eating meats or animal products is immoral, unethical, and selfish. Campaign groups like PETA fight for the rights of these animals and believe that ultimately all people should stop eating meat. Vegetarians, vegans, and other animal activists believe people should not consume animal products; however, they should reconsider their views because it is a part of our history and traditions, it helps the ecosystem to stay in equilibrium, and animals are harmed in the production of meat alternatives. Although vegetarians, vegans, and other animal activists believe that humans were never meant to eat meat; they should reconsider their views because it is a part of our history and traditions as Americans as well as...
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...The Pros of Advertising Food on Television There are several advantages to advertising on television. One of the main ones and the most obvious is visual. You cannot do this on the radio. You can advertise anything on television simply by having an ad run continuously even on just one station. With visuals, people can actually see what they are buying which is one of the main keys to selling your product. You can add audio if you choose too or play audio from the product if that is the type of product you are advertising. It is much easier to get your point across in television add than a radio add. Within the first few seconds of a commercial, you already know if you want to buy the product or not because they will throw everything they have at you within the first 10 seconds. The rest of the commercial is just icing on the cake. Depending on what you are advertising, you have many channels at your disposal. If you are advertising something sports related, you may want to run ads on ESPN, Fox Sports, NBA TV, NFL Network and so on and so forth. If you are advertising something music related, you may want to run ads on BET, MTV, VH1, and channels like those. If you are advertising something to do with cooking, you have a myriad of cooking channels to choose from. The list goes on and on. There is probably a station or two that specializes in whatever you are advertising. If for some reason you cannot get your ad onto one of those major networks, you can go the local...
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...Delong Zhai January 2015 Francis Lewis high school Tables of content I. Introduction…………………………………………………………………..page 3 II. Food waste…………….………………………………………………..…..…page 3 III. Developing countries handling waste………………………………………….page 5 IV. Developed country……..………………………………………………….…..page 6 V. Conclusion……………………..……………………………………………….page 7 VI. Reference……………………………………………………………………….page 7 1. INTRODUCTION Why is more environments destroyed in the 20 century & 21 century than before? Primarily, industrial revolution had turned hand-made into mechanization. The machine required energy to work. To get energy, people continuous depleted energy sources such as forest, and coal mine which need ten thousand years to generate. Consequently, this actions lead to a malignancy which environment is destroyed. I learned that in the nineteenth century, River Thames had a crisis. Because of the industrial revolution, factories littered the chemical materials in the river. Also as populations in London city grew, the amount of waste it produced expanded exponentially. British government didn’t recognize how serious it is, and there were no law to permit this action. For centuries, various wastes that came from human, animal, and industrial polluted England’s most famous river. Also River Thames had long been using as a water source even the water was polluted. River Thames had directly affected resident’s life. It brought diseases that caused...
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...Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5 million people employed, the US food and beverages...
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...Simple Pleasure Marketing Plan Keller Graduate School of Management –HM585 Instructor: Christopher Zombas Niomi Faison February 20, 2011 Final Draft Executive Summary Simple Pleasures is an establishment that will makes all dreams come true. Not only will it be a place to enjoy some of the best cuisine that anyone will die for on this side of the Mason Dixon line in addition to, some of the best movies of all times as well as, as entering paradise when you waltz into your guest room, which remembers the period of cultural enhancement, social grace, and general affluence in the last decades of the 18th and first decade of the 19th centuries. The enthusiasm of the "Let the Good Time Roll" era will be reawakened as the model of this restaurant on the establishments of the Montmartre district of Savannah. The patrons that will visit this establishment will be lured in an ambience of one of a kind and no experience like any other. This business has taken three concepts and merges them together as one that will be very appealing to all of their customers. The decor will be comparable to that of the restaurant themes of 1860's to 1880's, and feature artwork of the Impressionists such as Pierre-Auguste Renoir, Henri de Toulouse-Lautrec, Mary Cassat, and Berthe Morisot (McLaughlin). The thrilling and invigorating characteristics of this restaurant are that it surpass beyond decor and shift into a genuine existence, initial experience. From the ambience and the...
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...Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5 million people employed, the US food and beverages...
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...Food: From the Factory to Your Table By Alexander Nunez Let me paint you a picture… “In a local supermarket in Anywhere, USA, lies aisles of products waiting to be picked up and purchased by a mother to take home for tonight’s dinner. In this case, a whole chicken and vegetables for a veggie stir-fry. She then drives home to prepare the meal for her loving family. She washes it and begins to prepare it for cooking, cleaning it with vinegar, then salt, and covering it with plentiful of seasoning. After that, she grabs a pan and puts it onto the kitchen stove. The chicken is then placed onto a baking pan, covered with aluminum foil, and thrown into the oven, set to 500 degrees Fahrenheit. Once the pan was heated up, the vegetables were put into the pan, alongside a dosage of olive oil. Moving the pan back and forth, the vegetables were flying high in mid-air in a sizzling mist.” ***ONE HOUR LATER*** “After an hour of waiting, the scent of the chicken grew stronger every passing minute, as well as the stir fry sitting in the pan, still sizzling. The mother calls her kids to the dinner table. She takes the chicken out of the oven and rids the aluminum foil, revealing a golden brown chicken glistening in the light. The stir fry is taken out of the pan and is put on a large plate. Her husband arrives home from work, being greeted with hugs and kisses from his children. He and his children sit at the dinner table awaiting the arrival of the family meal. Out from the kitchen...
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...The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand...
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...is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979). Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura 1995). Because of its importance, it is imperative for managers to be able to determine what impact a particular sponsorship will have on different aspects of a brand‟s performance such as brand preference, brand loyalty, and, ultimately, sales and profitability (Aaker 1991; Keller 2008). In this paper I will review selected aspects of research on celebrity advertising, discuss the reasons firms use celebrity advertising, examine how to determine the...
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...and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir. Yours sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, we enjoy the number-one or number-two market position. [pic] [pic] PICTURE: HEINZ HEADQAUTER AND PLANTAND GENERAL OFFICE IN PITTSBURG Key Heinz markets are segmented as North American Consumer Products, U.S. Foodservice, Europe, Asia...
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