...Ad on a Magazine I have chosen Newsweek magazine, I’m not the target customer of this market because it is completely out of my comfort zone. I don’t have a lot of options among the magazines to choose one which is out of my comfort zone. I have chosen “Newsweek” from the available ones. Readership of NEWSWEEK: Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence. Newsweek is published in four English language editions and 12 global editions written in the language of the circulation region. The key trends in news magazine readership, according to Mediamark data, are affluence and age. News magazines are a graying habit. Despite the occasional hiccup in the data, the age gap is quite noticeable. It is also a fact that the target audience for news magazines is probably male compared to female. It is clear that the target audiences for Newsweek are the male of age group between 35 and above irrespective of race and lifestyle. One ad that is Effective: I have chosen the “ iPhone 4 – FaceTimeVideoCalling.Smile”. This ad is placed on the last page of the magazine which is considered to be one of the expensive pages of the magazine. I have chosen this ad because; it has drawn my attention even before opening the magazine. This particular...
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...Mr. le president, The United States actual situation needs the federal government direct input to recover its economy. The government will have to consider the expansionary policy and other fiscal policy tools with an eye in monetary policy to fully handle the downturn of our economy which means the government has to focus on fiscal policy most important at the time and not neglect monetary policy because it can give some incentives. The details of my recommendations and the pros and cons of what you might consider about our crisis are as follow. The actual state of the economy needs a bit stimulus from the government by its spending and the Fed’s increasing the money supply. Investors will put forth in their investment if interests rates are lower not the opposite as I was told. Because higher interest rate increases unemployment rate as businesses are unable to employ the labor force. However, as the president does not have full control of the Fed’s actions it is recommended that he focuses on what he has in hand for immediate remedy. Again the government’s spending but in necessary needs and transfer payment to stimulate aggregate demand will make an increase in Real GDP. These are weapons for the actual battle. In turn our population will again be able to afford their needs in spending themselves and contribute to our recovery. We recommend fiscal policy at this time because monetary policy has shown its limits in a situation where not only the neighbor has lost his job but...
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...Home Front in WW1 Recruitment Volunteers * At beginning army was only small with only 250 000 men, needed 1 mill at least * Germany and enemies armies already bigger * Used propaganda * “pals battalions” large groups encouraged to sign up together as guaranteed to fight together * Half a million signed up In the first month * March 1916-2.5 mill volunteers * Downside * Families and towns lost all men * Questioned their return * Why did they join? * Posters * Get away from dull everyday life * Share in the excitement * Thought it their duty Conscription * Clear war not over by Christmas * Casualties had to be replaced, prepare from battle of the Somme November 1916 and replace thousands of dead after * Volunteers were running out – released harsh truths as people returned injured or not at all * Jan 1916 – unmarried men 18-40 * March 1916 – married men also * 1 in 3 conscripted between 1916 -18 * Meant gov had more control over work forces at home as the not conscripted were skilled workers that stayed to do jobs that couldn’t be replaced and helped the war effort Contentious objectors * Object to war for religious or humanitarian reasons * Had to convince a tribunal if they were genuine or coward * If convinced then they would help on the front line eg drive ambulances or war work at home eg mining * If rejected then sent to army, if they...
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...The Lusitania Goes Under What happened to the Lusitania on it's last journey across the Atlantic Ocean? Why did the ship get torpedoed? Was it against laws set forth by many of the countries of the early 1900s? These are many of the questions often asked when World War I is being discussed in many history classes. With the assassination of Archduke Franz Ferdinand of Austria, the countries of Austria, Germany, Russia, France, Britain, and Serbia initially felt the tensions increasing either through the arms race or the forming of various alliances and treaties. On, 28 July 1914, the war was official and new types of warfare had been implemented in ways never before used. The early machine guns were now employed to keep enemies in their trenches, airplanes were soaring in the skies, tanks were rolling over trenches, and the most devastating of all, the submarine was now an effective and efficient killing machine. The submarine could stalk enemy ships and attack them without any warning or retribution. The earliest submarine, the Turtle, was used in the American Revolutionary War, but it had little success. (American 1) Now, the submarines used in World War I were redesigned and fitted with better weaponry for fighting a war of stealth and destruction. Submarines had many famous or infamous attacks on naval vessels depending on which side of the history books the country was on. (Germans 1) The one attack that changed World War I was submarine attack on the Lusitania...
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...America’s Entry into World War I Abandoning the traditional isolationist foreign policy initiated by the founding fathers, the U.S. entered World War I in April 1917. Despite President Woodrow Wilson’s intent to remain neutral, the central theme of his re-election campaign, a series of events practically coerced American entry into the Great War. Speculation surrounds exactly which event served as the catalyst for military mobilization, with many historians pointing towards the German sinking of the British ocean liner Lusitania. While the Lusitania sinking provided pro-ally propaganda, and temporarily soured relations with Germany, several other events actually facilitated the road to war for the U.S. Prior to American entry to World War I, the overwhelming sentiment was one of neutrality. With immigration on the rise, one out of every eleven Americans was German, or approximately 27% of the population, making German the largest ethnic group in America. The American economy grew early on in the war. War materials sold to the Allies, particularly Britain and France, provided a huge boon to the economy as Britain alone spent approximately $10 million per day in the states. Relations and popular opinion quickly changed however, as Germany initiated unrestricted submarine warfare on all shipping vessels around Britain, triggering President Woodrow Wilson to cease bi-lateral relations with Germany in February 1917. This was not the first time relations degraded between the...
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...The Sinking of the Lusitania (1918) is a silent animated short film produced by American cartoonist Winsor McCay, depicting a work of propaganda in re-creating the never-photographed 1915 sinking of the British liner RMS, Lusitania. The reliability is profoundly restricted by the reality that the source is for propaganda tenacities and hence not a true indication of the sinking of Lusitania. Rather that of an animated dramatization of the notorious World War I German torpedoing of the ocean liner. The source is reliable in depicting that in the aftermath of the sinking, Lusitania became a symbol of the war effort–a polarizing rallying cry along the lines of “Remember the Maine!” . As such, the source is reliable as evidence that propaganda...
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...Atlantic commenced in 1939. The directive was to sink more supply line ships than the Allies could replace to force a surrender through starvation and lack of supplies. This initiative created what was known as the Battle of the Atlantic. Known as the longest continuous campaign of World War II, the Battle of the Atlantic mostly involved the Allies protecting the shipping routes across the Atlantic which were constantly being intercepted by German U-boats. The Nazi’s submarines, referred to by most as U-boats, were more like submersible ships than submarines at the time. They ran on diesel engines for their surface time and battery for their submersed. They dove beneath the water only when they were attacked or for torpedo strikes during the day. More often attacks were made on the surface at night. This was extremely effective in the early years of the war as they were virtually untraceable due to the lack of sonar technologies at the time. This time was known to Germans as “die gluckliche Zeit” or “the happy time”. Many classes of U-boats were made, but the most prominent of them were Type VII, the workhorse (700 active), Type IX, larger with operations involving the Indian Ocean and South Atlantic, Type XIV, known as the Elektroboot developed to perform best while submerged. Concerning the successful type IX, detailed description included a double hull construction, with a torpedo count of twenty two, with six tubes for firing. Anti-aircraft guns were outfitted on the deck...
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...Dead Wake follows the life of Woodrow Wilson, who was president when the Lusitania was sunk. Another person that the book talks about is Captain Thomas Turner. He was the captain of the Lusitania, had a very interesting life, and was fearless on most of the boats he captained. Finally, the reader learns of Captain Walther Schweiger. He was a brutal U-boat captain that sunk many ships during his time. He was the captain of U-20 when the boat sunk the Lusitania, sending some Americans into rage. Wilson is interesting to read about because he lead the United States during a turbulent time, Captain Turner is interesting to read about because of his fearlessness as a man and captain, and Captain Schweiger’s exploits in sinking ships are very interesting to read...
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...Princip. Another factor that caused this Great War was Austria competing with Serbia and Russia for territory and influence in Balkan’s. But if this was a war happening on the land masses of Europe and Asia, how did this effect the United States? What caused the United States to enter into World War One? The United States entered into World War One when Germany broke a pledge that was established during the war in 1916 that restricted Germany’s use of U-boats in their war effort (primarily their target selection). The German U-boat was a powerful and effective tool that Germany had at its disposal during World War One. While other nations had vast superior fleets of war ships in their navies (especially the British Royal Navy) that the Germans knew they were no match for on the surface, they would instead use their U-boats to attack these war ships from a submersed position where these other countries fleets could not effectively counter engage, giving the Germans a deadly advantage over these superior Navy fleets. The German U-boat was given birth from through an arms race between the Germans and the British. The arms race was very costly for both the Germans and the British. The ships the British built, the Dreadnoughts, were highly effective compared to those ships built by the Germans, resulting in most of their ships not...
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...VERONIKA DECIDES TO DIE A NOVEL OF REDEMPTION PAULO COELHO TRANSLATED FROM THE PORTUGUESE BY MARGARET JULL COSTA For S. T. de L., who began to help me without my realizing it Behold I give unto you power to tread on serpents…and nothing shall by any means hurt you. Luke 10:19 Contents Epigraph Begin Reading P.S. Insights, Interviews & More… About the Author Praise Other Books by Paulo Coelho Credits Copyright About the Publisher On November 11, 1997, Veronika decided that the moment to kill herself had—at last!—arrived. She carefully cleaned the room that she rented in a convent, turned off the heat, brushed her teeth, and lay down. SHE PICKED up the four packs of sleeping pills from her bedside table. Instead of crushing them and mixing them with water, she decided to take them one by one, because there is always a gap between intention and action, and she wanted to feel free to turn back halfway. With each pill she swallowed, however, she felt more convinced: After five minutes the packs were empty. Since she didn’t know exactly how long it would take her to lose consciousness, she had placed on the bed that month’s issue of a French magazine, Homme, which had just arrived in the library where she worked. She had no particular interest in computer science, but, as she leafed through the magazine, she came across an article about a computer game (one of those CD-ROMS) created by Paulo Coelho, a Brazilian writer she had happened to meet at a lecture...
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...3 Part 1: Green & Salkind: Lesson 25, Exercises 1–3 1. F ration for the group effect – 1. b. Sums of squares for the hair color effect – c. Mean for redheads d. p value for the hair color effect 2. An independent-samples t-test was conducted to compare violence against women after men watch nature films or explicit films. There was a significant difference in the scores for men who watch nature films (M=5, SD=2.121) and men that watch explicit films (M=7.71, SD=2.138) conditions; t(14)= -2.530, p = -5.015. PSYC 355 Homework 4 Part One: Green & Salkind: Lesson 26, Exercises 1, 4, 5, 6, 7, and 8 PSYC 355 Homework 5 PSYC 355 Homework 6 PSYC 355 Homework 7 PSYC 355 Homework 8 Part 1 1. Mann-Whitney U Test This research scenario will be familiar to you. Do letters a, b, and c, answering the questions beneath your SPSS output. (3 pts for output and 2 pts each for...
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...U1 1.这种植物只有在培育它的土壤中才能很好地成长 The plant does not grow well in soils other than the one in which it has been developed. 2.研究结果表明，无论我们白天做了什么事情，晚上都会做大约两个小时的梦 Research findings show that we spend about two hours dreaming every night, no matter what we may have done during the day. 3.有些人往往责怪别人没有尽最大努力，以此来为自己的失败辩护 Some people tend to justify their failure by blaming others for not trying their best. 4.我们忠于我们的承诺，凡是答应做的，我们都会做到 We remain true to our commitment: Whatever we promised to do; we would do it. 5.连贝多芬的父亲都不相信自己儿子日后有一天可能成为世界上最伟大的音乐家。爱迪生也同样如此，他的老师觉得他似乎过于迟钝 Even Beethoven's father discounted the possibility that his son would one day become the greatest musician in the world. The same is true of Edison, who seemed to his teacher to be quite dull. 6.当局控告他们威胁国家安全 They were accused by authorities of threatening the state security. U2 1.要是这部喜剧中的人物更幽默些的话，就会吸引更多观众 If the characters in this comedy had been more humorous, it would have attracted a larger audience. 2.她从未对自己的能力失去信心，因此她有可能成为一名成功的演员 She has never lost faith in her own ability, so it is a possibility for her to become a successful actress. 3.我从未受过正式培训，我只是边干边学 I never had formal training, I just learned as I went along. 4.随着产品进入国际市场，他们的品牌知名度越来越高了 As their products find their way into the international market, their brand is gaining in popularity. 5.她可以编造一个故事，说自己被窃贼打昏，所有的钱都没了，但她怀疑自己是否能让这故事听起来可信 She could make up a story by saying she was knocked unconscious by thieves and that all...
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...Daquan Jackson 3/11/14 Prof. Powell Mus 101 The song I chose for this assignment is Ordinary people by John legend which to me is a great song. Ordinary people came in out in 2004 in Legends album Get Lifted. The song doesn’t have any personal meaning for me; I just really enjoy listening to song for some reason. There’s only one instrument throughout this song and it’s the piano which Legend plays himself. The man has a great voice which makes me keep listening to his music because if it wasn’t for that I don’t think I would listen to him. This songs is completely different to all the other music I listening I listen to more Spanish and house music then I do to soul, in fact this is probably the only soul song I actually have listened to more than once. This is different to the music I listen to because most of what I listen to makes no sense and has no meaning to it, unlike ordinary people which actually talks about real life situations that people in relationships go through even today. According to Legend the point of this song was to say that relationships are tough and no one will really know the outcome and that even if it does work it will require compromise but even with that the relationship won’t end the way you would want it to. Ordinary people is a soul/ R&B song that talks about guilt, contradiction, fear and doubt. In this line ("I know I misbehaved/and you've made your mistakes/and we both still got room left to grow") he talks about how people in...
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...university of bahrain | Operation Research | Case Study (Transportation Problem) | | Ali Al-Nasser | 20092446 | Problem Al Kobaisi Group is a ready mix company which has three plants in various locations among Kingdom of Bahrain. They signed a contract with Al-Moayed contracting to supply them with concrete mix for three different projects located at three different areas. The following tables show the amount of concrete mix each plant can provide and required quantities for each project: Al Kobaisi Group Plants | Supply | P1 | 200 m3/day | P2 | 450 m3/day | P3 | 325 m3/day | Project Name | Demand | M1 | 100 m3/day | M2 | 375 m3/day | M3 | 500 m3/day | Al Kobaisi Group will rent the trucks from a transportation company to transfer the concrete mix from the plants to the sites. Sales manager of Al Kobaisi Group wants to know the optimum way of assignment of trucks in which the cost will be minimum. Use the below table in order to help the manager in taking the decision using one of the L.P models. P/M | M1 | M2 | M3 | Supply | P1 | 20 | 5 | 13 | 200 | P2 | 9 | 18 | 7 | 450 | P3 | 11 | 16 | 23 | 325 | Demand | 100 | 375 | 500 | | In order to solve the above mentioned problem we are going to use transportation model. However, before starting the solution a brief description of the model will be illustrated as follow: Transportation Problem Many practical problems in operations...
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...Argo is one of the prime-contenders at this year’s Academy awards. In fact by the time this project is completed, it might well have won the Best Picture Oscar. So what makes this film Oscar-worthy? There is a two-fold answer to this and like all occurrences in the arena of International Relations, it can be interpreted either Ideally or Realistically. The Idealistic interpretation would be that the movie is a pseudo-documentary that tells things as they were and is bolstered by some brilliant acting and a taut script. The Realistic interpretation would be that the film tells the story from a very American perspective and glorifies its intelligence organization – the CIA. And this glorification comes at a time when the CIA has received a severe drubbing from many quarters, and badly needs a face-lift. Thus one can conclude that the Academy Awards, like everything else, are susceptible to Politics. But this by no means detracts from the fact that Argo is a marvelous film, and in which one can’t pick any technical flaws. The film opens with a dispassionate montage of events leading up to the Iran Hostage Crisis of 1979-81 which tersely and neutrally explain the facts. After the director, the very talented Mr. Ben Affleck has given the audience their brief tryst with the backdrop, he launches straight into the story, one character at a time. This transition from the general to the specific gives the film a palpably organized feel and makes the fantastic premise believable. The movie...
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