...| | [uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 | Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about various strategic choices the company should pursue in both the short and long-term. We will address the short-term roadblocks of government regulation as well as what future benchmarks the company should pursue to maintain its position as the leading car service app. The goal of this analysis is to provide current and potential investors with the necessary tools to assess an investment strategy in this startup. What is Uber? über [ü-bər]- being a superlative example of its kind or class Imagine you are a MBA student at work in downtown Chicago who just got off an endless two hour conference call at 5:30pm and realize that you are most likely going to be late for a midterm which starts at 6:00pm unless you can get a cab. However, you know...
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...3 Creative Business Ideas and Marketing Plan Uber: - Uber Technologies is an American International transportation company founded in the year 2009. As it’s a major creative business idea across the globe within a span of six years, uber entourage it’s services to 58 countries and 300 cities worldwide. Uber has set a trend for transportation and made several other companies to copy its business model and created business idea referred to as “Uberification”. Uber is now one of major trending creative business ideas in India to start with giving a drive across the major cities. As per CNN Money India is Uber's second biggest market after the US as the marketing plan it is going to pour one billion dollar into its market operations over the next...
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...(Gina) Chanteeraded Student ID: 43897991 Tutor: Brenton Price Unit name: Marketing Strategy Unit code: MKTG303 Time: Tuesday 6pm, stream 2 Article: 1. Forbes - Uber Partners With Breathometer To Suggest Drunken-Driving Alternatives. Word count: 1,182 words (not included cover page, questions, in-text citation and references) Question 1: A brief description of the main ideas covered by the article Uber had decides to partners with Breathometer and created an app to help drunk people get home safely instead of drunk driving that might lead into having car accidents. The purposed of this app is to let users know how much they drink that might caused them to get drunk if so, users can call Uber directly from the Breathometer app. Due to this latest application has made the breathalyzer company ahead from selected company who are allowed to incorporate directly with Uber’s app such as Teleport, Amazon Echo, MedStar Health, DevLeague and Practo. The company claims its brand as a force against drunken driving and after launched the app, accidents from drunk driving of those who are under 30 years old has decreased by 60 per month and has saved 1,800 crashes in two and a half years. However, the article also mentioned that there is no specific evidence that Uber can prove to public whether car accidents of alcohol related decreased because of their apps or not. Nevertheless Uber is still an alternative choice to help reduce drunk driving, even when the company can’t...
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...1. Introduction Uber is an organization that has come up with a technological startup to provide transport services through facilitating linkage between the drivers and passengers. It functions through worldwide smartphone application which integrated with Google maps (Rahul, 2014) The employment of this application has enabled the company to operate in many cities and made it possible for customers to interact with drivers very effectively, as customers can request and track rides and also provide up-to-date feedbacks. (Hall and Krueger, 2015.) In recent years, Uber had been witnessed a rapid development as it provides convenient and affordable service compared to conventional taxi services, but this company does not stop here, it is also in the process of expanding into separate services. For instance, Uber had ventured into food delivery industry, and they have launched an app named UberEATS, which offers food delivery services to customers within a short period through collaborating with local restaurants. (Huet, 2015) Nowadays, Uber has launched its services in over thousands of cities around the world, and this company had also been valued at over 40 billion dollars, which means its value is more than the full US taxi and limousine industry. (Makos, 2015) what is undeniable is that Uber has turned into a firm that cannot be looked down. 2. Strategic analysis Globally, there is increasing concerns about how to implement proper strategic options to cope with strategic...
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...| | [uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 | Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about various strategic choices the company should pursue in both the short and long-term. We will address the short-term roadblocks of government regulation as well as what future benchmarks the company should pursue to maintain its position as the leading car service app. The goal of this analysis is to provide current and potential investors with the necessary tools to assess an investment strategy in this startup. What is Uber? über [ü-bər]- being a superlative example of its kind or class Imagine you are a MBA student at work in downtown Chicago who just got off an endless two hour conference call at 5:30pm and realize that you are most likely going to be late for a midterm which starts at 6:00pm unless you can get a cab. However, you know...
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...------------------------------------------------- Uber Technologies ------------------------------------------------- What is Uber Technologies? Uber Technologies, Inc. was founded in 2009 by Travis Kalanik and Garrett Camp as a way to solve their own transportation problems in the traffic congested city of San Francisco where it is still based and headquartered. Uber Technologies offers an on demand car service application for smartphone users that links drivers with people needing a ride. According to Jim Makos of Pestle Analysis “It brilliantly connects the transportation industry with technology via its ride-sharing app.” With the click of a button on the application you can summons a vehicle of your choice see your rate, pay your fare online, see how far the vehicle is and know when it has arrived. Once they arrive you are provided courteous and outstanding service and a cashless transaction with tip included in the fare. Uber has empowered people to use their personal vehicles to provide for profit rides to earn income. This has been a great opportunity for people to earn extra income and for some it has become their only source of income. Uber is providing jobs in an economy where the unemployment rate is at a high 7 %, in turn this will benefit our economy by promoting an entrepreneurial and financial opportunity for Uber drivers. Uber originally started under the name UberCab but after a cease and desist order from the city of San Francisco ordering them to...
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...Mobile Marketing Netflix One brand reaching out perfectly to Millennials is Netflix. In recent years, Netflix decreased the amount of money spent on paid advertising in the U.S. across traditional media and instead is spending marketing dollars online, particularly on mobile devices. Netflix’s efforts to be more digital and content forward in their marketing has shown favorable results. The company spent about $121 million on advertising last year, down from $143 million in 2013 and $218 million in 2012, according to Kantar Media. As the cost of advertising has decreased, subscribers increased by 4.88 million last quarter, shares recently increased to a record $560.24, subscribers have topped 62 million worldwide and 75% of millennials with connected televisions are using them to watch Netflix. Netflix expands their brand reach and promotes their content to millennials through the use of mobile and social media campaigns focusing on Netflix’s original series. Millennials want to share what movie or TV shows they’re watching. Netflix offers an app designed to celebrate their original shows and interact with its fans. For the season premiere of “Orange is the New Black”, a prison show, the app enabled users to insert their face into mugshots before sharing them via social media or SMS. According to research by ListenFirst, the series was a popular topic on social media in the weeks leading up to the premiere, with 124,000 uses of the show’s hashtag on Twitter in the three...
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...Introduction Uber, a young but famous startup who was founded in 2009, created an innovative business model (Ridesharing services) in transportation industry with the help of modern technological innovations. People just need to tap on Uber app to order a ride. Due to the convenience and reliability of its service, Uber has become a global company who has $51 billion market valuation and operates in 330 cities in more than 60 countries. It can be learned from the case that a product innovation from a startup is changing the ride-service industry or even the transportation industry. This paper will analyze how product innovation helps Uber to be a well-known and highly valued company in just few years. Arguments Based on the case, there are three reasons of Uber’s product innovation success: an innovative business method, good timing of entry and a coherent strategy. An innovative business model As we all know, Uber was created to solve the problem of unmatched rides demand and rides offer due to the difference in space and time in taxi industry. The basic pattern of Uber is to provide an information exchange platform as a form of mobile application to connect passengers who need rides with drivers who can provide ride services. It can be considered as a new application of peer-to-peer model in transportation industry. So Uber actually is a platform provider. This platform helps the form of ridesharing service, which is quite different from traditional way of taking rides...
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...副标题：楷体_GB2312，四号，居中 阅后删除此文本框。 Case Analysis-Uber CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM-2036 PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang) 2015-03-16 Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The app allowed users to summon a car to pick up them where they are, and take them to the destination. In February 2014, Uber cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executive officer (CEO), Travis Kalanick, aims to make Uber’s market in China surpass the United States. Corporate Objectives Looking at data of Chinese online chauffeur market in 2015, Uber only held 8.4% of the market share. Therefore, Uber still has huge upside potential to earn more market shares. In addition, Uber tries to develop various types of cars, like “People’ Uber”, “Uber Green”, and “Tesla”, which have already exited. Improving consumers’ satisfaction is also one of Uber’s objectives. Uber aims to provide safer, comforter, and quicker...
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...Introduction Travis Kalanick is the CEO as well as one of the founders of Uber. He says, “At the beginning, this is a company that provides services. You click on the button to call a car. What is this round button? This is a button that can pick you up in eight minutes. –Uber App” Uber is a mobile application that connects passengers with drivers of vehicles for hire and ridesharing service. In 2009, this company started to provide luxury car service in San Francisco and now its market value has reached to $ 3.76 billion, operating in 35 cities around the world. In August 2014, Google Wind invested $ 258 million toward this young company for adequate reasons. This investment accounted 86% of total three million as Google venture budget. Uber revenue rose 18 % per month, and last year their staff size expended to more than 375 people. a start-up convention in New York In fact, at the start-up convention of New York in 2013, Benchmark 's Bill Gurley, as the investor of eBay and Uber, said that Uber developed more rapidly than eBay. What makes Uber expended so rapidly? Are there any secrets that we can learn from Uber? The technology strategy of Uber 1.Wow experience If you want to have a luxury experience, all you need to do is opening Uber exclusive App. you can see the black car nearby. When you make sure to order a car, you see the driver's name, photograph, telephone number and time of arrival, so that you can assess time accurately. Since credit card is bound to...
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...I N T R O D U C T I O N Uber is a car service that has recently been criticized very publicly for price gouging. Customers who have used the service to take the same route have experienced widely varying rates charged by the service, with examples of the service charging double, triple, or quadruple the price when weather conditions are bad or during emergency evacuation situations. During a recent New York snowstorm, some rides cost 8.25 times the standard price, and people are furious. The company’s response to this point has been that if you don’t like the service and the prices they charge you should feel free not to use the service. The rise of social media as a platform for airing grievances has heightened this situation, as celebrities and many other patrons have taken to Twitter to express their disapproval of Uber’s business practices. Uber’s growth as a business has been great, but ultimately the business growth will be stunted as their reputation in the marketplace is becoming tarnished. R E C O M M E N D A T I O N S Article 11, titled “Unfair Business Practices” discusses the idea of entitlement as it relates to company perks and benefits for employees. Some of the points discussed in this article also can be related to customer entitlements. The article asks the questions: What do people deserve? When do they deserve it? Why do they deserve it? What does it mean to deserve anything? Uber should be thinking about these questions as they relate...
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...Legal and Business Strategy for UBER licensing and operation issues in NCR By Abhishek Sonavane Ajeet Kumar Aditya Sharma Akshay Garg Alok Shankar Anjali Abstract This paper seeks to highlight the various aspects of the ongoing Uber case in India by tracing the development of the legal issues caused by the alleged sexual assault case that happened in NCR in December. Firstly, the paper gives a brief of Indian Taxi market, NCR region and Uber. Secondly, the paper sheds light on the incident that happened in NCR in December and the cases filed subsequently both in India and US. Thirdly, the paper describes the Uber’s response to the incident and its stance to the regulatory issues. In the fourth part we have discussed the amendment in various legal acts to bring Uber in the ambit of the law. The business strategy used by Uber is discussed in the fifth part. The paper finds its just conclusion in the sixth and the last part. 1. Introduction India is one of the fastest emerging economies in the world and the Taxi market is seeing phenomenal growth for the past 6-7 years. The Indian radio taxi market is estimated to be $9 billion and growing at 1720% annually1. The organized taxi market constitutes only 4-5% of the taxi market2 and many taxi companies are fighting for a share of this market with UBER being an important player. 1.1 UBER Uber, founded by Travis Kalanick and Garrett Camp in 2009, is an American international transportation network company headquartered...
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...recommend a solution to the problem and discuss the future of such a decision. Uber is a high-tech, online transportation company with headquarters in San Francisco. It brilliantly connects the transportation industry with technology via an app. Customers can use their mobile smart phones to request a trip which is then routed to drivers that owe their own vehicles. Uber prides themselves as leaders in the corporate social responsibility world. Writer will investigate why Uber do not pay corporate taxes. Uber as a leader of a corporate social responsible company If one looks at Uber’s business model one can see why Uber pride themselves as leaders in the corporate social responsible world. Uber enables people to efficiently uses capital and they also enhance consumer welfare by reducing consumer’s incentives to purchase automobiles; ensuring them saving money but also help reducing environmental harms by having less automobiles on the road. They also opened the possibility of maybe opening car park spaces to new environmental friendly uses. Uber offers ease of ordering, certainty of car arrival time, ability to see the route taken, ease of payment, and quality control (vennli.com). Uber’s vehicles are not wheelchair accessible for their clients. They decided to become more corporate social responsible and have partnered now with third party groups that do operate these type of vehicles. Uber has also updated its app to voiceover for the blind people to be able to book...
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...Concerning the Uber v. Berwick California Labor Commission decision, the commission has decided to classify Uber’s driver as employee because many evidences shows that Uber, contrary to what been said, has a substantial control of its drivers. In its decision, the commission has established that Uber is not only a technology platform provider, but a transportation service provider through drivers. Thus, the commission has found that “Without drivers, Uber’s business would not exist”. Referring to a precedent, the commission argued that the “modern tendency is to find employment when the task been done is an integral part of the principal’s business and when the worker does not provide an independence service or business.” Despite the fact that...
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...Technology Uber increases efficiency through various technologies, which lowers the cost. Therefore, Uber is able to provide lower prices charged to customers, and become more competitive in the market. Technology can be divided into two components, the app technology for consumers and the demand calculation technology at the firm. The Uber app is available for iPhone/Android devices and uses GPS from the requested pickup destination to display a map of all available Uber cars in the area. Uber calculates the nearest driver and plots your pickup time accordingly. Each driver is also given an iPhone with an app to manage incoming customer requests. Therefore, Uber drivers know exactly where they should go, instead of driving around and looking for customers. The demand calculation app employs prediction algorithms and heat maps to predict expected demand at different times of the day. It analyzes how many times the app is open and where clusters are located to help manage taxi supply and demand. The result: “shorter waits for riders and busier, more efficient days for drivers”. (Devin McClaine, “Rider Seeking Taxi Driver”, San Francisco Business Chronicle, February 3, 2012, http://www.bizjournals.com/sanfrancisco/print-edition/2012/02/03/rider-seeking-taxi-driver.html) Uber also employs Willingness to Pay (WTP) to increase revenue. Sometimes, cab drivers would refuse to service you if your destination is either not somewhere they like or it is not worth the...
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