...below, I will be discussing each of the stakeholders and their influences. Stakeholder | Tesco | Cancer Research UK | Customers | Customers of Tesco are people who shop in the business, whether it is in stores or online. They are the ones putting money in the business which emphasises their status as key stakeholders. The customers want high quality products for reasonable prices and they like to see offers and deals which helps create better value for money. | The customers of Cancer Research UK are either those affected by Cancer or those who donate money to the charity. Those who donate expect their money to be put to good use. These are known as stakeholders because they contain a big proportion of the charity’s donations. This means they expect the charity to provide the best treatment and care possible for those suffering from the disease. | Employees | These are the people who work for Tesco. They are known as stakeholders because they rely on the business doing well in order to secure their employment. These employees often look to gain promotions by taking the best opportunities available. Also, these employees may feel privileged that they represent Tesco. | Many of the people working for Cancer Research UK are volunteers. They are offering their free time to the business to do whatever they can in order to help them. These are stakeholders to Cancer Research UK because they are relying on the businesses to make use of their free time they are offering. The employees...
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...Mintel provides insight on the future marketplace in the US with database projections. Euromonitor This resource provides market data both in America as well as globally. Euromonitor also allows me to look up company shares for Columbia Sportswear and The Timberland Co., which give me a insight into their current business status. Factiva This resource provides news articles on specific companies, industries, regions, and subjects. I am able to filter those categories for apparel-outwear as my industry while comparing my specific companies, Timberland and Columbia. Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 11 Oct. 2011. . This Website reports on consumer goods and services by providing various articles that correspond with the industry and search category. This provides me with some up-to-date looks on the current industry and my companies. IBISWorld Industry Market Research This resource contains industry market analysis, specifically on Men’s/Women’s apparel manufacturing in the US. It Provides such information as industry at a glance, performance, outlook, and their life cycle. Columbia Sportswear | Shop Direct for Jackets, Pants, Shirts & Shoes. Web. 11 Oct. 2011. . The company website provides a insight to their current marketing...
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...com/reports/466097/ UK Supermarket Analysis (2007-2010) Description: This report on “UK Supermarket Analysis (2007-2010)" gives an opportunity to the readers to navigate through the supermarket landscape in UK. Throwing light on all aspects of the supermarket industry in UK, this report provides the readers with detailed analysis of factors that are propelling the industry, plus the opportunities and challenges in the market. The report includes PEST Analysis of the industry. This report also helps the investors to identify the different consumer classes served by different supermarkets in UK. Key Findings - Online retail will emerge as an important mode of selling. - Each Supermarket in UK has its own consumer class. - Top four Supermarkets hold major market share (almost 75%) in UK. - Increasing buying power of retailer remains the major driver for the industry. Key Issues and Facts Analysed The research report also addresses the issues and facts that are critical to the success of UK retail industry in particular. - Overview of current market trends. - Profile discussion (their respective consumer class, and store formats, etc) of key players in this sector. - Analysis of various challenges and opportunities existing in the industry. - What is the market size and scope of retail in UK? - What and where are the growth prospects and issues related to the industry? - What are the factors driving growth in this sector? - Who are the key players of UK Retail Industry? Key Players Analysed...
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...Industry Analysis: Li-Fi T able of Contents Table of Figures ............................................................................................................................ 2 Table of Tables ............................................................................................................................. 2 Executive Summary ...................................................................................................................... 3 Introduction................................................................................................................................. 4 Li -Fi Technology Assumption ..................................................................................................... 4 Report Scope ............................................................................................................................ 4 Report Structure ....................................................................................................................... 4 Chapter 1 UK Broadband Industry.................................................................................................. 6 Current Technologies ................................................................................................................ 6 Current Market & Key Competitors ............................................................................................ 7 Future Market ...................................................
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...AFFECTED TOURISM INDUSTRY GLOBALLY. WHAT MEASURES CAN BE TAKEN BY UK HOTELS?‟ “CASE STUDY: MARRIOTT GROUP OF HOTEL‟S EFFORT TO ATTRACT MEDICAL TOURISTS” RAMAMOORTHY PANDIAN STUDENT ID: 09004669 DISSERTATION SUPERVISOR THOMAS REEVES SUBMITTED IN PART FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNIVERSITY OF WALES INSTITUTE, CARDIFF FEB 2010 1 ACKNOWLEDGEMENT First and foremost, I would like to thank my supervisor Thomas Reeves for his valuable professional advice and guidance as well as for rendering his kindness, endless patience and continuous encouragement towards my dissertation. I would like to thank interviewees in the Marriott Group of hotels and its branches, without which this study could not have been reached its conclusion. A handful of thanks to all the lecturers of my concern for their teaching, without them, I can‟t learn so much knowledge. This dissertation could not have been completed without continuous support, encouragement, and caring of all my friends and my family members. I would wish them many a thanks too. Finally, I would like to express my sincere appreciation to those who provided me with great support and encouragement during my studies in UK. Thanks again to all of them. 2 ABSTRACT The aim is to find out the most possible means that recession would affect the tourism industry globally and also to pay attention towards the various measures taken over by the UK hotels to overcome...
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...union in 1800 added the Kingdom of Ireland to create the United Kingdom of Great Britain and Ireland. Introduction: The United Kingdom (official name United Kingdom of Great Britain and Northern Ireland) consists of four countries united under one monarch and government. The countries are England, Scotland, Wales and Northern Ireland. Each have a distinct culture and feel of their own with some in Northern Ireland wishing to split from the United Kingdom and join the Republic of Ireland, with which the UK shares its only land border. England has traditionally been the dominant nation within the UK has over 80 percent of the share of the total population. People in Scotland and Wales have proud national traditions and languages. Scottish Gaelic is mainly spoken in the north west of the country, by a small proportion of the population. Welsh has a much bigger number of people speaking the language and all public signs in Wales are displayed in both Welsh and English. Economy Of Uk: Statistical Data Economy of the United Kingdom | Canary Wharf business district in London | Rank | 7th (nominal) / 8th (PPP) (3rd and 2nd in Europe respectively) | Currency | Pound sterling (GBP) | Fiscal year | 6 April – 5 April | Trade organizations | EU, BCN, OECD and WTO | Statistics | GDP | $2.480 trillion (2011)[1] (nominal; 7th)$2.253 trillion (2011)[2] (PPP; 8th) | GDP growth | 1.0% in Q3, 2012 (ONS) | GDP per...
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... Table of Contents Introduction 2 Task 1-A 2 Primary Research Plan 2 Customer profile 3 Customer preference 3 Customer attitude and buying behavior 4 Data Collection Method 5 Sampling Techniques 5 Task1-B 6 Secondary Research Plan 6 Size of the market & Market structure 6 Competitors and their market share 7 Task 2 8 Summary of Collected Data and research findings 8 Data analysis 9 Study of correlation 9 Task 3 10 Report to senior manager 10 Health and wellness issues in the beverage industry 11 Task 4 14 Project Plan for the development of a new product 14 Resource Allocation 15 Project Costing 15 Business Analysis on the projected revenue and cash flow 16 Conclusion 17 References 17 Appendix 18 Introduction Star Bottling and packaging company is a medium sized business which is working for years in the UK market. Recently Star has decided to follow the diversification growth strategy by introducing a new product in a new market. The opportunity exists outside the current market. The beverage industry of UK is highly attractive and Star is planning to launch new drinks in the UK market. As the coordinator of the new product development it is important to analyze the customer profile and the customer preference and the consumer buying behavior and attitude about the soft drinks. This report focuses on data collection about the UK beverage industry, the current trends in the market, the major competitors and the...
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...Industrial Strategy: government and industry in partnership Driving success – a strategy for growth and sustainability in the UK automotive sector July 2013 Contents | 3 Contents Foreword Executive summary Challenges and opportunities Investing in innovation and technology Enhancing supply chain competitiveness and growth Investing in people – ensuring the right skills A business environment that enables a competitive automotive industry 1 The UK automotive industry Overview of the sector Competitiveness – a high productivity sector Enhancing UK competitiveness: strengths and weaknesses Vision for the UK automotive sector Investing in innovation and technology Success through collaboration Developing more detailed technology roadmaps Maintaining the UK’s strength in propulsion systems Hydrogen and fuel cells Enhanced links with motorsport Enhancing collaboration with the research base Better engagement with EU funding Delivering intelligent mobility Future technologies Enhancing supply chain competitiveness and growth Key challenges for the supply chain Quantifying and capitalising on the business opportunity for the UK supply chain Improving long-term supply chain competitiveness Encouraging inward investment in the UK supply chain and creating export opportunities Access to finance Innovative processes for premium manufacturers 3 5 6 6 7 8 8 9 9 10 12 16 18 21 24 26 31 31 32 32 32 33 34 37 38 40 44 47 48 2 3 4 | Driving success – a strategy for growth...
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...What effects did the 2006/2007 smoking ban have on the UK public house industry if any? Introduction The following is a report that aims to answer the question ‘What effects did the 2006/2007 smoking ban have on the UK public house industry if any?’ Reaching a thorough well rounded answer that will be developed in the conclusion is the key aim of this investigation. The intention of this report is to include relevant secondary research from a wide spectrum of sources in order to support the aims and objectives of the report, this research be featured in the findings section of the report. Information gathered has been contrived from three sources the internet where I have read through journals and news sources in order to gain high quality reliable data, along with relevant books and also primary research in my own personal observations of being a customer to the pub industry itself over the past 3 years. These 3 separate methods provide a diverse research base these will be credited for in the bibliography section. Now, an introduction into the smoking ban itself. In chronological he ban was put in effect in Scotland on 26 March 2006, Wales 2 April 2007, Northern Ireland on 30 April 2007 and in England on 1 July 2007. It would be wise to highlight the recession also which hit at the start of 2007. The report will be structured appropriately with findings, conclusion, and finally a bibliography with any recommendations that may arise upon...
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...Lumicore is Brazil market leading paint manufacture, and is now looking to expand to the UK. The Current UK market has been weak over the past few years but with signs of recovery on the horizon Lumicore will open in the UK next year bringing its wealth of experience and expertise a long with its large rang of unique products that the shelf's of the UK have not seen before. This report highlights my recommendations on how to successful make Lumicore an international company and establish itself in the UK market place by offer customers a unique product and using a cost leadership method to beat the prices of the competition whilst maintaining a great quality of product, Lumicore hopes to achieve the following; In the first year of Business gain 2% market share of the domestic paint market. Taking market share from traditional paint suppliers in the UK Launch of unique exquisite range in 2014. Create distribution network with key customers such as B & and home base. Sponsoring s sports team to increase brand awareness of the company. 1. Front cover 2. Executive Summer 3. Contents 4. - 5. Background 6. Pestel Analysis 7. Pestel Analysis 8. Market Segmentation 9. Market Segmentation 10. Main Customers and Competitors 11. Primary Data and Product Offering 12. Marketing communication and Logistical operations 13. MKIS, Market research and SWOT Analysis 14. Summary of recommendations 15. Financial projections and conclusion...
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...strategic position of Starbucks - an American global coffee company, in its coffee house industry compared to that of Costa Coffee and Café Nero Introduction Starbucks as a global coffee company has strong position in its industry, there are however variable external factors like environment, technical and economic changes which affect the strategic position of Starbucks. Data is collected and presented in the following paragraphs based on the model of Porter’s Five Forces. 1. Intensity of competitive rivalry Table 1 Company 2011 Sales (million) Starbucks £398 Costa £377 Café Nero £436 BBC News (2011) The intensity of competitive rivalry is high in the coffeehouse market. In the UK, Costa and Café Nero not only suit better the tastes of local UK people, but also have the financial resources and position to leverage their strengths to threaten Starbucks. From the Allegra Strategies Project Cafe UK report, Nero is the dominant player in the UK market among the top coffee shops in UK and enjoys the highest sales volume. (see table 1) Despite Starbucks’ as an iconic global brand, there is a slowdown in its expansion. (Bakery Info, 2009) There is also little scope for product differentiation of coffee, retailers focus on boosting spending of customers by offering food alongside drinks. Starbucks targets breakfast and snacks, the range is limited compared to others. (Market Research World, 2011) It thus does not have outstanding competitive advantages over its rivals....
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...Master in Business Administration Marketing Management (7MK002) Harley Davidson Marketing Plan for the UK market British College of Applied Studies (University of Wolverhampton) Contents Executive Summary .......................................................................................................................03 Situational Analysis .......................................................................................................................... 04 Marketing Strategies .....................................................................................................................13 Financials………………………………………………………………………………………………………………………………………..22 Controls……………………………………………………………………………………………………………………………………………….24 Reference List …………………………………………………………………………………………………………………………………….33 MKT Page 2 Executive Summary Harley Davidson is a Motor cycle manufacturing company which has a range of motor cycles offered to the matured men in the past and is now on the verge of introducing a new range of bikes for youngsters and women in the UK market. In its tradition, Harley Davidson were very much focusing on the matured men over 35 years which needed a new innovative market to be captured in the UK which is highly potential as the current market was dropping due to alienating customer base and huge competition from the Japanese competitors by introducing new sophisticated motorcycles which were more attractive. The new product segments were focused on youngsters...
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...Blog * UK economy stats * * * * * * * * * * * * * * * * * A Level Blog * Shop * Ask question You are here: Home > Economics help blog > Pros and Cons of Mergers Pros and Cons of Mergers by Tejvan Pettinger on February 22, 2012 in economics A look at the pros and cons of mergers. Are mergers in the public interest or are mergers just beneficial for top executives and shareholders? When looking at mergers it is important to look at the subject on a case by case basis as each merger has a different possible benefits and costs. These are the most likely advantages and disadvantages of a merger. Pros 1. Network Economies. In some industries, firms need to provide a national network. This means there are very significant economies of scale. A national network may imply the most efficient number of firms in the industry is one. For example, when T-Mobile merged with Orange in the UK, they justified the merger on the grounds that: “The ambition is to combine both the Orange and T-Mobile networks, cut out duplication, and create a single super-network. For customers it will mean bigger network and better coverage, while reducing the number of stations and sites – which is good for cost reduction as well as being good for the environment.” 2. Research and development. In some industries, it is important to invest in research and development...
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...Investigation of Competition within the UK Food Retail Industry Abstract This dissertation set out to explore the nature of competition within the UK Food Retail Industry as well as to evaluate the competitive strategies undertaken by firms in the market. This task has been undertaken through a critical analysis of a range of literature focussed on establishing the current state of play in the UK supermarket industry, examining general theory on competition and competitive strategy, as well as a review of literature that specifically addresses competition between supermarkets in the UK. Looking first at the nature of competition in the UK food retail industry, it was clear from the literature review that while the industry has many characteristics of an oligopoly as it is dominated by a small number of major firms, it is undoubtedly highly competitive. The evaluation of the competitive strategies undertaken by firms in the industry showed that between the leading firms in the market that Tesco had the best balance between price and customer perceived value but there was clear evidence to suggest that the other leading firms were positioning themselves around Tesco in order to reduce its apparent competitive advantages. While the analysis showed similar competitive strategies for the big four, it revealed different strategies being adopted by other firms in the industry who look to operate in niche markets within the food retail industry, such as Lidl and Aldi, who compete almost...
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...An Overview of the UK Pharmaceutical Industry The Pharmaceutical Industry in the UK is the second largest contributor to Gross Domestic Product behind Financial Services. There are several very big players in the UK with GlaxoWelcome & SmithKline Beecham who merged in January 2000 to become Glaxo SmithKline and AstraZeneca being the two largest UK based companies. Almost all the other major pharmaceutical companies operating in the UK have undergone or are in the process of undergoing mergers and acquisitions, including AstraZeneca, Pfizer and Warner Lambert, Shire and Roberts, and Celltech with Chiroscience and Medeva. The UK pharmaceutical market is a successful, research-driven, high-technology industry. The UK market is dynamic and increasingly competitive and, it ranks third after Germany and Switzerland in the global pharmaceutical industry rankings in terms of trade balance. According to the Association of the British Pharmaceutical Industry (Abpi), the industry employs around 75,000 people, of whom over 25% are graduates. Introduction to AstraZeneca AstraZeneca is one of the world’s leading pharmaceutical companies, with a major presence in the UK. Their business is focused on providing innovative, effective medicines that make a real difference in important areas of healthcare. Other facilities in the UK include research and development, sales and marketing and manufacturing. In 2008 AstraZeneca’s total contribution to wealth creation was £4.1 billion...
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