...Welcome to the Travel and Tourism Industry. Tourism is a movement of people from their own home to the other place for longer than 24 hours but less than 2 years. This people are called Tourists. Tourism industry has different component sectors which are; accommodation, transport, attractions, tour operators, travel agents, tourism development and promotion, ancillary services. Tourism is the quickest growing Industry in England from 2010. The Tourism Industry puts the UK economy up by 127 billion pounds a year. There are three different types of Tourism: Domestic Tourism is when the tourists travel within their own country only. For example going from London to Yorkshire for more than 24 hours is a domestic tourism. Albatross London is one of the Domestic companies within the UK. Inbound Tourism is when non-resident people (tourist) visit different countries. Inbound tourism is a large source of income as the tourists who come from the other countries put the money into country they are coming to. Outbound Tourism is when people travel from one country to another. It can be for family holiday or a business trip; e.g. when someone travels from U.S.A to UK. The next pages will be about component sectors in Travel and Tourism Industry. Welcome to the Travel and Tourism Industry. Tourism is a movement of people from their own home to the other place for longer than 24 hours but less than 2 years. This people are called Tourists. Tourism industry has different component...
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... * Frequency of holidays * Greater flexibility * Independent travel * Adventure travel * New destinations * Expansion of regional airports Increased frequency of holidays People in western countries are able to enjoy more holidays now than ever before, this is due to… * People becoming more affluent * Travel prices falling * Travel becoming easier It is not unusual for British families to take a holiday abroad once a year plus additional short breaks and holidays in the UK and overseas. The effects of this increase in frequency of holidays has positive impacts across many travel and tourism component industries, especially low cost airlines, train companies, hotels and European cities/regions that can promote themselves as short break destinations. Where do you think the most popular destinations are? 1. Spain 2. France 3. Greece 4. USA 5. Great Britain 6. Italy 7. Turkey 8. Egypt 9. Croatia 10. Thailand Greater Flexibility How do people research for holidays nowadays? Intenet Using the internet offers people great flexibility than buying standard holidays from a travel agency. It also allows tour operators to sell a wider variety of destinations and holiday products online. This has a positive effect on online travel companies, but a negative effect on high street travel agencies. Independent travel is gradually increasing at the expense of traditional package holidays. ...
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...The competitive environment concerns factors stemming from outside a business that affect a business’s ability to gain or win customers The greater the number of businesses selling a particular type of product or service the more competitive is the environment. The work of Porter can be used to analyze the competitive environment. -how the state of competition in an industry is governed by five factors called forces, and how the combined strength of these forces determines an industry’s profit potential. Porter’s 5 competitive forces: -threat of new entrants. -bargaining power of suppliers -bargaining power of buyers -threat of substitutes -level of rivalry Threat of New Entrants: Can put pressure on a business to lower prices in order to maintain sales. Alternatively, it could put pressure on a business to improve quality or invest heavily in promotion, all of which increase costs, which reduces profit margins. Barriers to entry need to be high to deter new entrants. -barriers to entry are obstacles that a business may face when trying to enter a new market. They include: -difficulty in gaining economies of scale to match the unit costs of those already in the market. -the need to invest heavily in promotion, due to existing high brand identification. -high start up costs and therefore capital requirements. Eg manufacturing industries. -difficulty accessing distribution channels. -restrictive government policy i.e. policy that limits entry...
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...Historical Background: Kuoni Travel Holding Ltd. is one of the top five travel and tour groups in Europe. Its head office is in Zurich, Switzerland. Its core business activities are Leisure Travel, Business Travel and Incoming. Switzerland is its chief market. (Reference for Business 2011) The company employs more than 7500 staff in 300 different sites all over the world. (Kuoni 2011) Alfred Kuoni first founded Kuoni in the year 1906 along with his brothers who had a successful freight-forwarding agency in Zurich. After returning from his work abroad in 1905, it was his idea to expand his brothers business with the addition of a travel agency. His first tours cost just one franc to a mountain in the outskirts of Zurich. Its first group tour outside of Switzerland was in the year 1907 when they organized an escorted group tour to Egypt. As a symbol of growth Kuoni was turned into a family joint-stock company in 1925. By the time The Second World War began it had opened several branches in Switzerland and an office in Nice (France). This trend of expansion continued as the years passed by as Kuoni opened its subsidiaries in Italy and France. In 1951 Kuoni became the first tour operator to fly chartered flights to Africa. (Kuoni 2011) 1957 saw Kuoni family establish Kuoni and Hugentobler Foundation to group their holding. In 1963 the company expanded into Asian market by opening a branch office in Japan. (Kuoni 2011) In 1965 Kuoni entered the UK by acquiring Challis & Benson...
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...locations depending on the interests of people. In addition to visiting rustic locations, memory lane also captures the experience in pictures and videos to make the visit memorable. Number of pages, including title page: 19 Table of Contents 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. CLIENT ORGANIZATION AND PRODUCT 5 4. IDENTIFY KEY MARKET SUCCESS FACTORS 8 5. SELECT NEW MARKET 9 6. ENTRY MODE AND STAFFING 11 7. PRODUCT AND PRICING 13 8. PROMOTION AND DISTRIBUTION 16 9. CONCLUSION 19 1. EXECUTIVE SUMMARY The selected organization is Memory Lane, a startup which offers a very specific kind of tourist package that offers a high degree of photo support. We expanded its service portfolio with an online planning option on their website, so that way they can offer tours structured based on the customer's` wishes. There are many market characteristics that are needed for a service to be successful in a market. However, there are only a few that are key and must not be overlooked. The key market success factors that we chose are income level, location, and internet penetration. We feel that all three of these factors are indispensable, and if we do not have the advantage in these key market characteristics in the market that we are looking to enter, then it is better not to enter said market. The selection of foreign markets in which it operates is a crucial decision in the internationalization of the company. The selection of a country...
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...UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry, providing a sound basis for further study. You will find out about the nature of the industry, its size and scale, and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors which have affected the growth of travel and tourism. How you will be assessed This unit is assessed through an external assessment set by Edexcel. A variety of exercises and activities is provided in this unit to help you develop your understanding of the industry and prepare for the external assessment. After completing the unit you will achieve the following outcomes: ✱ Understand the nature and characteristics of travel and tourism and the travel and tourism industry ✱ Understand the development of the travel and tourism industry ✱ Explain the structure of the travel and tourism industry ✱ Explain the scale of the travel and tourism industry. UNIT 1: THE TRAVEL AND TOURISM INDUSTRY 1 1.1 The nature and characteristics of travel and tourism and the travel and tourism industry What is tourism? Defining tourism is not a simple matter, as it is a complex industry made up of many different businesses, the common theme being that they provide products and services...
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...Table of Contents Executive Summary ………………………………………………... 1.0 Introduction ……………………………………………………… 1.1 Objectives of Sales Promotion Campaign …………………. 1.2 Customers to be Targeted ……………………………………. 1.3 Series of Consumer-Oriented Promotions ………………... 1.4 Trade-Oriented Promotions ………………………………….. 1.5 Communication Consideration………………………………. 1.6 Budgetary Considerations …………………………………… 1.7 Scheduling Considerations ………………………………... 1.8Legal and Logistics Considerations ………………………… 2.0 Appendices ………………………………………….................. 3.0 References ………………………………………………………. Introduction The main aim of this report is to create a 12-month London based sales promotion plan. This will be done by using different amount of factors to determine the best strategy for Virgin Atlantic. These factors will be including the objectives of the company as well as to what type of consumers to target while taking a deep look to budgeting and scheduling details. Since it was established in 1984, Virgin Atlantic Airways has turned into Britain's second biggest bearer serving the world's real urban communities. Presently based at both London's Gatwick and Heathrow air terminals, it works whole deal administrations to thirty destinations worldwide as far separated as Las Vegas and Shanghai. Virgin Atlantic has delighted in tremendous prevalence, winning top business, shopper and exchange grants from around the globe. The aircraft...
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...Universidad de Las Palmas Gran Canaria This article aims to demonstrate the positive effects of the Internet on the tourism industry in three main areas: planning travel, commerce and industry structure. The document highlight that the journeyers have several tools provided by the Internet to receiving, looking for and sharing information to plan their travels. Also, Global Distribution Systems via the Internet have provided a new distribution channel for the retail of touristic products and services. Finally, the Internet has affected each actor of the value chain in the tourism industry. For the suppliers the Internet is providing directly information of their customers helping to increase their sales. Finally, the intermediaries have realized that they have to adapt to the new environment. Key Words: Tourism, e-tourism, travel, GDS, information communication technologies. JEL: L83, L86 To be or not to be is not longer the question, the real question in tourism is where to go, how to go and what to do. Nowadays, these are very easy questions to answer in contrast to Hamlet`s dilemma. Tourism is one of the largest industries in the world. Certainly, in 2008 the World Tourism Organization (WTO) reported 924 million international arrivals around the world, and according to the World Travel & Tourism Council (WTTC) this industry represents around 11% of the global Gross Domestic Product (GDP). With the Internet as a commercial and communication channel...
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...Thomas Cook, travel agency as I have to select an organization from the travel and tourism hospitality industry. The assignment will be based on the overview of the organization, identifying its size and type of ownership, the types of product they sell and how the service is delivered to the customer. I have also evaluated the design of the organization in terms of operations objectives and the four V’s. And also have analyzed the issues and problems which they face and the main elements and how the service concepts benefit both the customer and the organization. The main sources of information have been taken through the internet and also from articles and journals. A travel agency is a private retailer or public service that provides tourism related services to the public on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, and package tours . In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. I have taken Thomas Cook , a travel agency from our industry to do this assignment. OVERVIEW OF THE ORGANIZATION Thomas Cook Group plc is a British online/offline travel company created...
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...profits may increase because the firm is now selling less quantity of their product and receiving the same amount of revenue. When a price change results in no change in total revenue, the elasticity-of-demand coefficient is one or unitary. The role of price change influences to a greater extent in the demand for these substitutes and compliments. This suggests that the elasticity of demand also is significant when considering compliments and substitutes that also play a role in the market trends. According to the (Travel Agents: Executive Summary-UK-December 2011) initially all the travel agency kept their prices constant and carried on as if nothing has happened. The report emphasizes on the decline of overseas holiday booked since the price of the holidays didn’t change significantly. The slowdown in the economy in the last few years has really affected the demand for overseas holiday. There is a massive decline in numbers of travel agency stores across the UK according to the report. It occurs over the emergence of technology and the increase in the numbers of internet users so booking over the internet paid a lot for the...
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...Satisfying service experience Company service profile Virgin Atlantic (established in 1984) is the second largest and the third largest airline in the UK and Europe respectively (Virgin Atlantic, 2014). Its headquarters is based in Crawley, near Gatwick Airport in London, in the UK. Its route network includes destinations in the US, Africa, India, Far East and the Caribbean (Virgin Atlantic, 2014). The carrier's main competitors are British Airways, American Airlines, Cathay Pacific and South African Airlines (Virgin Atlantic, 2014). Virgin Atlantic’s core tangible service is passenger transportation (Lovelock, 1983). This is because the airline has incorporated its service system into its customers’ minds by giving added customer’s values (Essay UK, 2013). Although there are no formal relationships with its customers, the carrier has been able to develop the culture of repeat businesses with its clients. In this case, the carrier rewards customers with purchase incentives for their repetitive purchases as well as adding value to their (carrier’s) core products (Rai, 2013). For instance, the carrier has VIP lounges that stimulate repeat business (Essay UK, 2013). For example, it has a wide range of services for younger passengers and caters for passengers with special needs (Virgin Atlantic, 2014). The normative goal is to enhance formal relationships so as to ensure repeat business (Lovelock, 1983; Oh & Pizam, 2008, p. 78). Although the airline is standardized in design...
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...part of India offers identifiable differences from the rest of the nation. Tourism in India has come into its own as a brand – India Tourism. The creation of niche tourism products like heliport tourism, medical tourism, wellness tourism, adventure tourism, cruise tourism and caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still confined to traditions, the country is opening up with trendy tour packages and affordable air travel deals to woo inbound visitors from every segment. Tourism firms in INDIA 1 | Make My Trip Corporate office – Gurgaon, Haryana | Establishment – 2000 | Business – Online Travel Company | Website – www.makemytrip.com | MakeMyTrip.com has revolutionized the travel industry in India. Founded in the year 2000 makemytrip is an...
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...service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe (MI5, 2014). This is most likely going to reduce the numbers of visitors to the UK impacting Hilton customers base negatively. For example hotels are easy targets for terrorism and the recent terror act that occurred in Paris has indicated this (Claire Duffin In Paris,Jay Akbar For Mailonline. 2015) GENERAL ENVIRONMENT! LEGAL • UK government has made changes for the visa...
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...holidays. Special interest tourism is a type of holiday, replacing the traditional mass market travel packages and allows tourists to choose holidays appealing to their individual and personal needs. According to the World Tourism Industry or WTO, special interest tourism can be defined as the specialized tourism that involved individual or group tours by those people who wishes to develop their given interests or visit sites and places that has a relation or connection with their specific interest or subject. The aim of SIT is to satisfy specific needs or interests of individuals or groups. The structure of SIT is similar to that of the overall tourism industry. There are many sub-sectors serving individual and personalized needs of tourists, such as: Read more: http://www.ukessays.com/essays/tourism/nature-and-development-of-special-interest-tourism-tourism-essay.php#ixzz3ZGsvkqSG Travel intermediaries Travel facilitators Attraction and entertainment Activity and events providers Accommodation providers Transportation Travel intermediaries provide information about destinations packages, travel options also making bookings for the customers. They can be represented in the form of tour operators or travel agencies. The main aim of travel agencies is: to sell holidays and associated products such as insurance, cars hire. Travel agents act as the link between the customer and travel producers. They are usually well trained and can help clients with the advice or provide...
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...| |Your Guide for Travel and Hotels in Columbia | |When you hear the word vacation, what do you see in your mind? Vacations mean assorted things to assorted individuals. Some like to sight see while many others would | |enjoy nothing more than to spend the whole trip kicking back at the hotel pool. If you happen to be like me, you enjoy some of both options. On the one hand, because I| |have journeyed someplace different, I ought to visit some interesting local fare. But then again, if I use up all my time darting around from site to site, when I come| |home I will want another vacation to recuperate. To get the most from your vacation time, keep the following in mind when travelling to Columbia. | | | |The first thing you ought to do is resolve as much at the start as you can. That means things like interchanging currency when necessary, glancing at maps of the area,| |renting a means of transportation (did someone say Harley?), booking a flight, and selecting a hotel that fulfills your needs. The good news is, all of these jobs have| |become much easier and cheaper through the internet, so before contacting a travel agent, you could save some money by looking up...
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