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Submitted By skippy2001
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| | Panera Bread Company | The observation and analysis of a fast food restaurant |

Panera Bread Company | The observation and analysis of a fast food restaurant |

Background Information
Rationale
I chose to observe operations at Panera Bread Company (Panera) based on two factors: 1) I like the food and overall ambiance – I think Panera uses ingredients that are fresher and of higher quality than more traditional fast food restaurants. I also like that customers can sit down to eat using proper silverware and plates rather than using plastic utensils eating off of paper wrappers and plastic forks. Many Panera locations also have a patio, for al fresco dining, a cozy fireplace, for the winter months, and a small section with upholstered chairs and sofas. 2) Panera offers free Wi-Fi – this was an important factor because I wanted to take notes during each visit without bringing attention to myself. Because Panera offers Wi-Fi, it is not unusual to see customers with laptops.
Visits
I visited three different Panera locations over the course of several weeks and spent approximately 2 hours at each location. Location | Date and time of visit | Order Placed | | | | 5600 Urbana Pike | April 6, 2010 | Cuban Chicken Panini with chips as a side, an unsweetened iced tea and a Toffee Nut Cookie | Frederick, MD‎ 21704 | 2:40 PM | | 136 Nassau Street | April 11, 2010 | Tuna Salad Sandwich (standard condiments replaced with Dijon mustard and a chopped pickle) with an apple as a side and a Diet Pepsi | Princeton, NJ‎ 08542 | 1:15 PM | | 17772 Garland Groh Boulevard | April 20, 2010 | Chopped Chicken Cobb Salad with whole grain baguette as a side and a Diet Pepsi | Hagerstown, MD 21740 | 2:00 PM | |

Store Layout
Cafe
Cafe Bakery Bakery
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The locations I visited all had a different layout in terms of

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