...Case Study: Under Armour 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five- forces analysis to support your answer. The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in. The following is my five forces analysis of the competitive forces confronting the companies that operate in the industry that Under Amour, Nike and Adidas operate in. Competitive Rivalry: There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma, Champion, New Balance etc. just to name a few. Many of the company’s competing in the industry offer a wide variety of similar products and each is trying to establish its brand as the brand for customers to commit their money and loyalty towards. What is obvious right away is that Nike and Adidas are Under Amour’s two biggest competitors and they have the highest percentage of market share. All three companies are established, have good resources, strong finances, sound marketing plans and popular celebrities that they can use to endorse their products. Therefore I think it’s safe to say that competitive rivalry in the industry is pretty strong. Supplier Power: The supplier power in the industry is low because there are many manufacturers...
Words: 1961 - Pages: 8
...after Alzheimer’s disease. Caused by problematic supply of blood to the brain, symptoms include challenging communication, depression and anxiety, strokes, physical weakness or paralysis, confusion, changes in behaviour and difficulties in walking and unsteadiness. This paper discusses the problems faced by caregivers of patients suffering from vascular dementia who are above the age of 65 and possible recommendations to improve their plight through the review of the movie, Amour (a movie about an octogenarian couple, Georges and Anne, where Anne develops vascular dementia) and current literature pertaining to the topic. Georges “Put yourself in my place. Didn’t you ever think it could happen to me, too? Anne: “Of course I did. But imagination and reality have little in common.” Anne’s sudden speech arrest and frozen stare at the breakfast table with no recollection afterward are the first signs of a partial seizure. Caregivers, like Georges, who are not prepared for looking after patients are under pressure because of their increasing needs. Georges does not seem to mind this responsibility of taking care of her initially, but Anne’s condition deteriorates fast. She experiences profound right sided weakness and is bound to the wheelchair. Georges struggles to lift her from the wheelchair and make her sit on a chair or go the bathroom. Increased stress in his behaviour is noted when he is unable to sleep at night and begins smoking again. He also wakes up wailing after...
Words: 1846 - Pages: 8
...Under Armour 1 Under Armour Case Study Jason Miller West Virginia University Under Armour 2 Executive Summary: The beginning of 2009 meant a new beginning for Under Armour. This new beginning brought the Under Armour product line full circle with the addition of a line of running shoes. “We're dead set on becoming the world's No. 1 performance brand and running is a part of that," said Steve Battista, senior vice president of brand at Under Amour (A.P., 2009). Under Armour had the following to say in a press release dated December 8, 2008: “UA Run footwear launches at retail on January 31, 2009 and includes four road shoes: the UA Apparition™, UA Illusion™, UA Revenant™, and UA Spectre™, and two trail shoes: the UA Chimera™ and UA Mirage™. Each shoe is specifically engineered to maximize the performance of today's generation of professional, collegiate, high school and amateur athletes who are running as a sport or incorporating running as an essential component in their training regimen” (uabiz.com, 2008). Under Armour wants to provide a superior running shoe for all athletes that aligns with the current brand positioning of UAs other products which is performance and authenticity. “The foundation of Under Armour's first-ever running footwear collection is the company's new proprietary technology called Cartilage™. “The independent suspension system serves as the "connective tissue" between a runner and his environment to enhance performance and provide an exceptionally...
Words: 3016 - Pages: 13
...6/20/2012 Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies. Demographics In the terms of the overall athletic market, Under Armour claims 31% of the market share, Nike 36%, and Adidas and other athletic companies claiming the remainder. In their specific products, Under Armour claims 75% of performance apparel market share, with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men, women, and children; athletes, coaches, fans, active people, athletic staff, and anyone who lives an active life style. Their consumers can attain their products through their website, 15,000 retail stores across the country, regional retail chains like Academy and Dick’s sporting goods, and as of 2007, 17 retail outlet stores. Approximately 94% of Under Armour’...
Words: 2595 - Pages: 11
...nobly, and politely expressing love and admiration. Courtly love was secret and between members of the nobility. (Simpson). The term "courtly love" was first popularized by Gaston Paris in 1883. It has since come under a wide variety of definitions and uses, even being brushed off as nineteenth-century romantic fiction. Its understanding, beginning, and weight persist as an issue of significant question. Origin of the term ‘courtly love’ The term courtly love was given its original definition by Gaston Paris in 1883 in the journal Romania in the article "Études sur les romans de la Table Ronde: Lancelot du Lac, II: Le conte de la charrette" a treatise inspecting Chretien de Troyes's Lancelot, the Knight of the Cart (1177). The term courtly was derived from the term ‘amour courtis’ which according to Paris was an admiration and an ennobling discipline. The lover accepts the autonomy of his mistress and tries to make himself worthy of her attention by trying to act bravely and doing whatever deed she desires. In order to prove to her his passion and his unwavering commitment and, he subjects himself to a series of tests and ordeals that she desires to put him. Paris further explains that sexual satisfaction may not have been the main goal or even result of the ‘amour courtis’ but neither was the love entirely platonic as its foundation was sexual satisfaction. Classical literature, as demonstrated in Dido for Aeneas, the passion described through the text often refers to...
Words: 7340 - Pages: 30
...An artistic movement whose influence on film has been as profound and enduring as that of surrealism or cubism on painting, the French New Wave (or Le Nouvelle Vague) made its first splashes as a movement shot through with youthful exuberance and a brisk reinvigoration of the filmmaking process. Most agree that the French New Wave was at its peak between 1958 and 1964, but it continued to ripple on afterwards, with many of the tendencies and styles introduced by the movement still in practice today… French New Wave The New Wave (French: La Nouvelle Vague) was a blanket term coined by critics for a group of French filmmakers of the late 1950s and 1960s, influenced by Italian Neorealism and classical Hollywood cinema. Although never a formally organized movement, the New Wave filmmakers were linked by their self-conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. "New Wave" is an example of European art cinema. Many also engaged in their work with the social and political upheavals of the era, making their radical experiments with editing, visual style and narrative part of a general break with the conservative paradigm. Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking presented a documentary type style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of objective realism...
Words: 10418 - Pages: 42
...S VEJA: SNEAKERS WITH A CONSCIENCE w 9B10M089 Kim Poldner wrote this case under the supervision of Professor Oana Branzei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-10-25 THE FIRST FIVE YEARS Sébastien Kopp and François-Ghislain Morillion (see Exhibit 1), recent business graduates in their twenties, had traveled the planet looking for a cool way to do business.1 In 2005, they settled in Brazil, where they founded Veja,2 the first ethical sneaker company in the world. The Veja sneakers were made from wild latex sourced from the Amazon river area (Amazonia) to mitigate rubber tree deforestation, from Brazilian organic cotton to enhance biodiversity and from vegetable-tanned...
Words: 8173 - Pages: 33
...concepts (vertical and horizontal) in supply chain can be influenced in practice by potential risk factors. This research proposes five alternatives for a good collaboration: Information sharing collaboration, Decision synchronization collaboration, Incentive alignment collaboration, Resource and skill sharing collaboration, Knowledge Management collaboration. After a thorough research and detailed discussions, the authors identified 16 risk factors most present in literature. The research methodology was combined with the application of the analytic hierarchy process (AHP). © 2014 The Authors. Published by Elsevier Ltd. Open access under CC BY-NC-ND license. © 2014 The Authors. Published by Elsevier Ltd. Selection and peer-review under responsibility ofof SIM 2013/12thInternational Symposium inin Management. Selection and peer-review under responsibility SIM 2013 / 12th International Symposium Management. Keywords: collaborative supply chain; risk factors; vertical and horizontal collaboration; analytic hierarchy process 1. Introduction Growth in world trade and corresponding movements has led companies to capitalize on global sourcing opportunities in supply chain and going...
Words: 5093 - Pages: 21
...and literature, his birthday, January 25, is the annual occasion of "Burns Night" festivities. He is celebrated by the Unitarians of Scotland as a religious forbear. Robbie was born in a thatched cottage in Alloway, Ayrshire. His father, William Burnes, was a moderately well-educated farmer who did some of the teaching of his children and occasionally provided private tutors. He wrote his own relatively liberal catechism for his children as an alternative to that of the Westminster Assembly. Robbie did a lot of reading on his own, including works by philosophers John Locke and Adam Smith. He worked on the family farm until his father's death in 1784 and continued farming with his brother Gilbert, 1784-86. As a young man Burns made a study of local religious phenomena and read with interest such liberal theological works as The Scripture Doctrine of Original Sin Proposed to Free and Candid Examination, 1740, by the English proto-Unitarian John Taylor. He admired two Ayrshire clergymen, William McGill and William Dalrymple, who held Arian views ("preaching that three's ane and twa," as Burns put it) and had connections with the English Unitarians Joseph...
Words: 2640 - Pages: 11
...BRIEF COMMUNICATION Clinical Telehealth Across the Disciplines: Lessons Learned Sandra Jarvis-Selinger, Ph.D.,1,2 Elmira Chan, M.Ed.,2 Ryan Payne, B.A.,2 Kerenza Plohman, LLM,2 and Kendall Ho, M.D., FRCPSC2,3 cost and remuneration issues, development of organizational protocols for system use, and strategies to promote interprofessional collaboration). 1 Department of Surgery, 2Division of Continuing Professional Development and Knowledge Translation, 3Division of Emergency Medicine, University of British Columbia, Vancouver, BC, Canada. Key words: clinical telehealth, videoconferencing, literature review, quality of service Introduction Abstract Videoconferencing technologies can vastly expand the reach of healthcare practitioners by providing patients (particularly those in rural/remote areas) with unprecedented access to services. While this represents a fundamental shift in the way that healthcare professionals care for their patients, very little is known about the impact of these technologies on clinical workflow practices and interprofessional collaboration. In order to better understand this, we have conducted a focused literature review, with the aim of providing policymakers, administrators, and healthcare professionals with an evidence-based foundation for decision-making. A total of 397 articles focused on videoconferencing in clinical contexts were retrieved, with 225 used to produce this literature review. Literature in the fields...
Words: 4951 - Pages: 20
...Negative impacts of Dinoflagellate algae: economic, ecologic, and human health hazards ABSTRACT Increasing pollution both atmospheric and oceanic are encouraging algal growth and increasing the frequency and geographic range of high density dinoflagellate blooms. Public health and economic impacts, as well as negative ecological effects of the aquatic environment are increasing the scientific research done on toxic dinoflagellate species. Contaminated bivalves are causing paralytic shellfish poisoning (PSP) and diarrhetic shellfish poisoning in humans (DSP); with the number of cases increasing steadily in the last 40 years. Toxins released by certain species of the phylum dinoflagellate are the cause of this spreading contamination. Algal bloom locations are dictated by water currents and synaptic weather patterns, and their movement makes it difficult to pinpoint the origin of these blooms. Measuring the level of toxins in shellfish is currently the best way to chart the growing density of these blooms, and to prove the masses of algae are of growing concern. In this review the negative impact dinoflagellate algal blooms are having on aquaculture, human health hazards, and reasons for the increasing frequencies/densities of blooms will be covered; additional information on the shortcomings of incomplete scientific data complied on algal blooms and why scientific research is now being sought after will be reviewed. BACKGROUND Few species of phytoplankton produce...
Words: 5041 - Pages: 21
...PRACTICE & PROBLEMS OF HUMAN RESOURCE DEPARTMENT OF BANGLADESH ARMY INTRODUCTION 1. Human beings are the most important resources in an organization. A firm’s / organization’s success depends on the capabilities of its members. Most problems, challenges, opportunities and frustrations in an organization are people related. Human Resource Management is one of the toughest duties of a manager or leader since humans differ in terms of attitudes, values, aspirations, motivations, assumptions, psychology, and life goals. Looking at today’s competitive world, managerial level staff will require more conceptual and strategic skills. Managers have to be proactive, able to anticipate technological developments and prepare their staff for whatever technological changes that might take place. This will be a successful task only when the HRM itself is fully aware of those changes and has the means to deal with them. HR managers have a number of roles to fulfill. They are the guardians of the manpower- the key assets of the organizations. They are also counselor and protector of employees and directly responsible for their effectiveness in the organization. They need to do their jobs in keeping with the existing laws, rules and regulations of the organization, and promote harmony at the workplace. This has direct bearing in a healthier and more attractive work environment. The success or failure of HR depends also on the top management’s recognition of the importance of HRM, and...
Words: 9920 - Pages: 40
...identifiable, and sensitive information to many people rapidly. In this era of revelation—dominated by portable electronics, intemet social media, reality television, and traditional talk radio—^many of us are losing our sense of privacy, our taste for privacy, and our willingness to respect privacy. Is this set of losses a bad thing? If it is a bad thing, what can be done about it? My refiections on these questions begin with a series of diverse examples from the past several years. The examples illustrate the emergent ethos of our revelatory era. The first and second examples portray voluntary self-revelation for amusement and monetary gain; a third and fourth example depict revelations conceming others, motivated by a desire for amusement in one case and geopolitical justice in another. Former Congressman Anthony Weiner was a Democratic member of the United States House of Representatives elected by the people of New Anita L. Allen, J.D., Ph.D.,...
Words: 7837 - Pages: 32
...LIBERTY UNIVERSITY Inter-Testament Period Paper A RESEARCH PAPER SUBMITTED TO DR. DEREK R. BROWN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE NBST 525 LIBERTY BAPTIST THEOLOGICAL SEMINARY BY Donald Reul LYNCHBURG, VIRGINIA November 1, 2012 Contents Introduction ……………………………………………………………………………. 1 Alexander the Great ……………………………………………………………………. 1 Dividing the Empire…………………………………………………………………… 4 Ptolemaic Dynasty ……………………………………………………………………. 4 Seleucid Dynasty …………………………………………………………………….. 6 Antiochus Epiphanies ………………………………………………………………. 8 Maccabean Period …………………………………………………………………… 10 Mattathias ………………………………………………………………….. 10 Jonathan ……………………………………………………………………. 12 Simon ……………………………………………………………………….. 13 John Hyrcanus ……………………………………………………………… 14 Aristoblus ……………………………………………………………………. 15 Alexander Jannaeus …………………………………………………………. 16 Aristobulus II ………………………………………………………………… 17 The Roman Period ……………………………………………………………………. 18 Antipater II …………………………………………………………………… 18 Phasael ………………………………………………………………………. 19 Herod the Great ……………………………………………………………… 19 Conclusion ……………………………………………………………………….. 21 Introduction Gaining insights into the “Inter-Testament Period” provides New Testament readers with a heightened perception of the world into which Jesus came. The interval between the final words spoken by Malachi and the New Testament narrative has often been referred to as the “four hundred silent years”. It...
Words: 7681 - Pages: 31
...beginning with marketing and its vital role in today’s corporation. We then present the marketing framework that 2 Marketing is an exchange between a firm and its customers. serving customers well; to do so, we must understand what customers want. The chapter concludes by briefly describing what to expect throughout the rest of the book. 8134X_01_ch01_p002-013.indd 2 12/15/10 3:58 PM Marketing is an exchange relationship Marketing is defined as an exchange between a firm and its customers. As Figure 1.1 indicates, the customer wants something from the firm and the firm wants something from the customer. Marketers try to figure out what customers want, and then they try to figure out how to provide it and make money doing so. Under ideal circumstances, this can be a nice symbiotic relationship. Customers typically don’t mind paying for purchases and often will pay a lot if they really want what they’re about to purchase....
Words: 5953 - Pages: 24
