...1. Product strategies of private life insurance companies 2. A study on “why companies should go for outsourcing” 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on “impact of advertising in B2B marketing” 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for...
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... Post your project related queries here.. 1. Product strategies of private life insurance companies 2. A study on "why companies should go for outsourcing" 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on "impact of advertising in B2B marketing" 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium...
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...women wanted which was a daily use product not a medicated one. They packaged it environmentally efficient with more natural products and kept its price low. For effective distribution and a wide reach, Nivea bases its promotions on the lifestyle of its target market. Sample sales and an interactive online magazine, social media are used to increase product visibility and reach its audience. Starbucks coffee uses four P’s. It puts its best locations to gain maximum visits and one such place for younger people is college campuses. Starbucks has a mobile app that messages contacts. Knowing that most people always have their phone with them, Starbucks focuses on mobile phone development as a marketing strategy to get information to consumers without having to pay for commercials or ads (Angerer, 2011). Senior citizens are a market who wants products that protect while maintaining dignity. Electronic pill dispensers are popular with seniors says Homecare Magazine who runs ads for the TabSafe system. GPS emergency alert devices are also popular as safety is a concern and Securus eCare makes one of the newest...
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...Rethinking retail banking growth Effective strategies for increasing revenue by building stronger connections to the post-crisis consumer It’s no secret that revenue growth is one of today’s biggest challenges for the banking industry. Financial services CEOs ranked growth as their number one priority according to The Conference Board CEO Challenge 2011 1 survey . As low interest rates and new regulations strangle traditional sources of riskbased and fee income, many once-attractive customer relationships are generating less revenue, causing some to become unprofitable. Many bank executives are finding that the old tried-and-true strategies for organic market share and revenue growth are not sufficient anymore. Competing based on pricing, convenience, and service is still fundamental, but more is required. The financial crisis created a trio of retail banking giants with approximately 30 percent combined market share and more than 18,300 branch locations – but even with their vast scale; they are also struggling to grow organically. On the product side, retail deposits have significantly diminished attractiveness in today’s low interest rate environment. Even when banks succeed in attracting new deposit relationships, there are few profitable ways to reinvest those assets in today’s loan environment. Mortgage lending has dropped to the lowest levels in a decade, and new fee and rate constraints on overdrafts and credit cards, along with consumer debt reduction, have silenced...
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...Abstract The retail banking industry in the United States has undergone intense change due to regulation since 2008. Retail banks are continually looking for ways to set themselves apart from their competition, as well as retain and grow their customer base. Banks now understand the value of building relationships with their customers and that they need to provide excellent customer service to them as a means of profitability and survival. Understanding the factors behind customer service and its effect on customer loyalty is an important issue for the retail banking industry. This brings up the question “Does customer service influence customer loyalty?” With that question in mind, the following review acknowledges the importance of customer service to customer loyalty and also looks at what factors influence loyalty. The examination takes a look at service and its quality, and the overall effect it has on customer satisfaction and customer loyalty. The findings conclude a direct association among customer service, service quality, customer satisfaction and consumer bank loyalty. Introduction It is generally agreed that the top 3 constructs of building loyalty are: customer service, service quality, and customer satisfaction. This is especially true in people centric service businesses such as retail banking. In today’s competitive business environment many banks are focusing their efforts on having a loyal customer base. Thus, the question arises, “Does customer...
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...Reinventing Retail Banking Series Evolving Models of Retail Banking Distribution Capitalizing on changes in channel usage Produced by the Deloitte Center for Banking Solutions Reinventing Retail Banking Generation Y Reinventing Retail Banking Series Consumer Trust Reinventing Retail Banking Series Catalysts for Change The Implications of Gen Y Consumers for Banks Building Consumer Trust in Retail Payments Laying a Solid Foundation Produced by the Deloitte Center for Banking Solutions Produced by the Deloitte Center for Banking Solutions The traditional retail bank is at an inflection point. The needs and expectations of customers are changing as quickly as the competitive landscape. Customers are demanding seamless, multi-channel sales and service experiences and not consistently receiving them. Simultaneously, other financial institutions and non-traditional players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing banks to examine a more balanced, integrated approach to the customer experience and growth. In this series, entitled Reinventing Retail Banking, the Deloitte Center for Banking Solutions looks at how banks must move beyond simply meeting their profit and growth goals to delivering more completely on the customer experience. Specifically, these articles will focus on: understanding customers needs; identifying emerging and profitable customer segments and strategies...
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...Reinventing Retail Banking Series Evolving Models of Retail Banking Distribution Capitalizing on changes in channel usage Produced by the Deloitte Center for Banking Solutions Reinventing Retail Banking Generation Y Reinventing Retail Banking Series Consumer Trust Reinventing Retail Banking Series Catalysts for Change The Implications of Gen Y Consumers for Banks Building Consumer Trust in Retail Payments Laying a Solid Foundation Produced by the Deloitte Center for Banking Solutions Produced by the Deloitte Center for Banking Solutions The traditional retail bank is at an inflection point. The needs and expectations of customers are changing as quickly as the competitive landscape. Customers are demanding seamless, multi-channel sales and service experiences and not consistently receiving them. Simultaneously, other financial institutions and non-traditional players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing banks to examine a more balanced, integrated approach to the customer experience and growth. In this series, entitled Reinventing Retail Banking, the Deloitte Center for Banking Solutions looks at how banks must move beyond simply meeting their profit and growth goals to delivering more completely on the customer experience. Specifically, these articles will focus on: understanding customers needs; identifying emerging and profitable customer segments and strategies...
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...comparatively lower at 6.9 percent of the population in 2009 compared to the world average of 26.8 percent (Internet World Stats, 2010), pointing to growth potential in the Indian market. Electronic payment in India is also steadily increasing thanks to a large young population with growing disposable incomes. There is evidence that the current economic crisis encourages online shopping as more and more Indian shoppers are motivated to compare prices among retailers (Ravichandran, 2009). Another factor leading to growth in online shopping is the joint initiative between a number of state owned banks and the Indian Railways to passengers to transact ticket purchases online. Online shopping growth also overcomes weaknesses in the country's retail supply chain (Nair, 2006). There is also evidence that online transactions are increasing in the smaller...
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...Second Year - Third Semester 3.0.1 International Business - University Assessment 100 Marks Course Content 1. Overview of the International Business Process 2. PEST factors affecting International Business 3. Government influence on trade 4. International Trade Theories 5. FDI 6. Country Evaluation and Selection 7. Collaborative Strategies 8. International Marketing 9. International Trade Agreements 10. International Trade Organizations 11. Forex 12. International HR Strategies 13. International Diplomacy Reference Text 1. International Business – Daniels and Radebough 2. International Business – Sundaram and Black 3. International Business – Roebuck and Simon 4. International Business – Charles Hill 5. International Business – Subba Rao 3.0.2 Strategic management 100 Marks Course Content 1. Strategic Management Process: Vision, Mission, Goal, Philosophy, Policies of an Organization. 2. Strategy, Strategy as planned action, Its importance, Process and advantages of planning Strategic v/s Operational Planning. 3. Decision making and problem solving, Categories of problems, Problem solving skill, Group decision making, Phases indecision making. 4. Communication, Commitment and performance, Role of the leader, Manager v/s Leader, Leadership styles. 5. Conventional Strategic Management v/s Unconventional Strategic Management, The differences, Changed Circumstance 6. Growth Accelerators: Business Web, Market Power, Learning based. 7. Management Control, Elements,...
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...World retail Banking report 2012 Contents 3 4 7 Preface Key Findings Chapter 1: 8 12 21 Unlocking Pathways to Greater Customer Loyalty Customers Express Conflicting Sentiments toward Banks The Need for a Customer Experience Index The Growth of Mobile Banking 25 Chapter 2: At a Crossroads, Retail Banks Must Identify and Prioritize Core Strengths The Ground Beneath Banks Is Shifting Traditional Tactics Are Less Effective in the Current Environment The Way Forward: Extreme Measures for Extreme Times 26 28 32 40 41 Methodology About Us Preface Capgemini and Efma are pleased to present the 2012 World Retail Banking Report. Retail banks around the world are struggling to maintain their competitiveness in the face of severe external challenges. Massive debt loads are threatening the global economy, while stringent regulations put in place as a result of the financial crisis of 2008 are staunching traditional revenue streams. Customers, still distrustful of the industry, have become increasingly accepting of nonbank alternatives, and social media is giving them an opportunity to publicly explore them. More than ever, retail banks must strive to create stronger bonds with their customers. The 2012 World Retail Banking Report addresses this imperative by establishing a new framework for identifying and measuring success in retail banking. Specifically, our Customer Experience Index (CEI) offers a mechanism for accurately taking stock of the critical...
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...A SURVEY OF THE FACTORS INFLUENCING CUSTOMER SATISFACTION IN ORGANIZATIONS WITHIN THE BANKING SECTOR IN KENYA ONE: INTRODUCTION 1.1 Background to the study Customer satisfaction within the banking institution is measured by many factors, which may or may not be quality related and is the key determinant as to whether a customer will be loyal to the baking service provider (Taylor and Baker, 1994). Satisfied customer will refer other to the same services by word of mouth. In the contrary, unsatisfied customers will seek better service elsewhere, give negative reference to the poor service provider, and blame their former service providers. Therefore, banks must aim at fostering long-term relations with their customers (File and Prince, 1992). Banks need to proposition their services from the operational to marketing aspects such as retail, business and corporate banking, insurance and investment. In order to satisfy each type of customer segments, the banks prefer to subdivide the tasks in different divisions. The Commercial bank of Africa and Barclays banks are examples of diversified banking institution which have been successful in satisfying customer needs even during current global market adjustments (Qin & Prybutok, 2009). In Kenya, customer satisfaction is a bank’s strategy for increasing revenues, since it signifies the retention of customers which is much economical than drawing new customers. There are varied views about what satisfies a customer, given...
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...Report No: - 01 The proposal submitted as a partial requirement of BRM course on the research Topic “Determination of customer satisfaction level of BRAC Bank Ltd.” Prepared for:- Md.Zamanur Rahman Associate Professor Faculty of Business Administration Eastern University Sec : 3 Subject Code: BUS (302) Subject Title: Business Research Methods Prepared by:- Name ID Md. Imtiazul Haque 123200002 Shubha Banik 123200098 LETTER OF TRANSMITTAL April 17, 2015 Md. Zamanur Rahman Associate Professor Faculty of Business Administration, Eastern University Subject: Submission a Report on “customers’ satisfaction level of BRAC Bank Ltd.” Dear Sir, The report at your hand is on customer satisfaction level of BRAC Bank Ltd. You assign us to prepare this report as a part of the Business Research Methods (BUS-302) course requirement. I make a short recherché to do our report. While preparing this report, I have tried to follow your instructions given in the class. I believe our report contains information help us to make a clear recognize about Promotional Management. I really enjoyed doing such a challenging assignment. If you have further queries regarding this paper, I...
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...Introduction Customer satisfaction in the banking industry revolves around receiving a positive feedback regarding aspects such as staff conduct, credibility, communication and access to banking services whether through online banking or teller services. These factors represent the final dimensions of service quality that satisfy the customers. There are also the intangible aspects of the staff-customer interface. These intangible aspects include the implementation of a helpful, caring, and friendly and a committed approach among the members of the bank staff. Indeed, a positive experience in the area staff-customer interaction was the key to maintaining a high level of customer satisfaction. In a way, the bank customers respond positively to the customer-oriented, high-touch, and an intangible service quality criteria in an age of increased automation. The Chase Bank acknowledges that the critical dimensions of bank service quality and their implementation in practical business terms varies as the customer profiles and customer experiences evolve. Some studies have found that bank service quality expectations vary by segments and by countries (Arasli et al., 2005), and by time. It is possible that the saliency of bank service quality dimensions may be situational and may also adapt as the context changes. The ‘speed of service’ reflects differences resulting from both customer characteristics and exposure to high-tech banking practices. For example, a customer-Oriented...
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...industry and human resource. Secondly, the increasing complexity of these economies and their integration with the rest of the world. And finally the rising middle class with higher incomes and huge demands for a wide range of products and services. The opportunities for foreign firms include supporting Asian investments and connecting with Asia and meeting the increasing consumer demand. Foreign firms can capitalize these opportunities by adding value to natural resources, developing networking industries and tourism and by developing-delivering better services. (2) Introduction: The Asian Opportunity for Kiwi Bank Kiwi bank Kiwi bank was established in 2002 and has been performing impressively over the years. Kiwibank is a wholly-owned subsidiary of New Zealand Post, which is a 100% state-owned enterprise. The low fee, low interest rate value oriented business model has helped it in increasing customer base and higher revenues. The range of services and products provided by Kiwi bank included credit cards, a nationwide ATM network, personal loans, business banking, internet banking, mobile phone banking services, insurance and wealth management. https://www.kiwibank.co.nz/about-us/investor-centre Entering the Asian market can make a kiwi firm more productive and resilient to changes. This can be achieved by building scale, developing their staff, IP and technological investments and diversifying their revenue streams. Kiwi Bank Success Factors To be successful in Asia...
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...Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Mainak Kanjilal, Final Year Student, PGDIM, NITIE Utsav Ghosh, Final Year Student, PGDIM, NITIE Dr. Ranjan Chaudhuri, Assistant Professor (Marketing Area), NITIE Study based approach coupled with primary research has been done to arrive at the conclusions. An analysis of the different prevalent formats has been done and based on the findings a framework has been proposed for the business of retail in rural India. Literature review:-‐ Considerable amount of research has gone into defining the key influencers of experiential retail and mechanisms for consumer engagement for business development. Verhoef et al. (2009) recognize the importance of past customer experiences, store environments, service interfaces, and store brands on future experiences. Research on converting a disinterested consumer into sales shows that involved customers likely focus on key product...
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