...Promotion of a Restaurant What types of promotions are “frequency-builders” and how they can be implemented? Prior to making any decisions about what promotion to run, one must first ask how well the customer is known. If a business does not understand the target audience, they will never run the most effective or efficient promotion. If the motivations of the customers are understood, it will be much easier to develop positive marketing programs which are both effective and cost efficient. If a business does not know their customers, it is time that they learn about them. Get to know what triggers their visit. Get to know what they think about the inside, the outside, the employees, and the management. Understand that the entire customer area, as well as the customer-visible areas. Items as small as table tents or table stands, successful color coordination of the seats, the window treatments, the carpet or floor covering, the wall covering, the menu covers, employee uniforms; all of these items have a subconscious effect on the customers, and can impact their decision to return. Items such as the choice of music, even items such as the temperature of the dining area and the smells coming out of the kitchen can intensify the customer experience. Having an excellent training program can be beneficial, great staff can be very effective in bringing customers back repeatedly. It is no surprise that customers return more regularly when they know the staff on a first name basis...
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... relaxed tone. It seems as an introduction stating simple, apparently obvious facts. “So many things seem filled with the intent t be lost that their loss is no disaster”. The second stanza continues with this atmosphere, using the imperative to recommend to the reader to “Accept the fluster” of loosing day-to-day objects and time. She only separates this two concepts with a coma, this suggests to the reader that there is a more profound layer to everything she is talking about. There is repentance towards the loss of time even if she tries to hide it and notice the difference between a recoverable simple object and the loss of time, which is completely unrecoverable. The repetition of the phrase “The art of loosing isn’t hard to master” as if it was a mantra seems as if the writer is trying to convince herself of this, she is trying to keep control, even if the tone is still quite relaxed. The juxtaposition in the first phrase and the last one in the first stanza also has a layer of meaning towards her feelings. It suggests us the thematic of the poem and expresses her feelings towards loss. It seems the writer is trying to “Master” and “control” her feelings, however, they are constantly slipping out of her control and ending in disaster, but she is still trying to convince herself that she is strong enough to handle loss. In the third stanza there is a complete change...
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...Final Exam (Part 2) 8 Oct 2012 Researching a Career Path I chose the Protective Security Specialist (PSS) as my career path choice. I chose the PSS path due to the fact that it was one specific area of my past experience that was lacking and it has positions all over the world through the Worldwide Protective Services (WPS) Program (formally known as the Worldwide Personal Protective Services (WPPS) Program). My initial research began with people I worked with on a Static Security project in a high threat area. I soon found out that there were a few large companies, and projects, that would serve as a starting point. Aegis, DynCorp, Global, Triple Canopy, and US Training Center were the major players in the State Department’s Bureau of Diplomatic Security Program. I spoke with work colleagues that have worked for one, or numerous, of the aforementioned companies. I was mostly interested in the areas of company vision, work beliefs, and compensation plans along with the individuals’ point of view. I then began an internet search of my top 3 picks (Global, Triple Canopy, and US Training Center). I researched news articles of specific incidents, public views, and awarded contracts. Public forum sites, such as SOCNet, provided a valuable resource on how different companies were viewed & operated by, and at, the lower levels. My final task was the research of each of the company’s specific website; focusing on mission statement, focus, and plans for the future. Networking...
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...From a very tender age up until of late, I used to believe in so many things which I had not put to test yet. I was so positive with life, always believing in everything for the mere beauty of how sincere it looked. Sometimes I would simply believe everything because I was told, not considering the fact that anything emanating from a human being can either be the truth or the opposite of the truth-lies. It always caught me by surprise when I would be brought back into reality with the fact that all I had thought to be true was a mere factor of letting things flow in the right direction to please me-but not a reality of the same. Not only did I believe everything I heard but I would also believe that there are people in this world who are stronger than others in each and every single way. I believed that they were stronger in all aspect; emotionally, spiritually, physically and mentally. I believed that even when shaken, my father was the strongest man in the world. I was little boy by then and I did not know that he also was human and that he had a weakness. From the time I was a small boy, I viewed my father as being a hero and a legend at the same time. He was big physically, rich and had the power to do anything. To me, there was no one on this earth like him. I feared him because he was a no nonsense man. He did not entertain any form of failure. These are some of the qualities that made him respected and feared by everyone around him. Even my very own mother feared...
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...foreign nation compliance, one should examine the reasons why an organization has entered into that foreign market. The primary objective is typically profits, a secondary could be expansion, an initiative to become a globally known brand and gain international market share. Once the fundamental question of “why” is answered, the remaining issues, such as foreign government policies, can be addressed as well. So should a company comply or defy? Proponents of both sides of the fence are up in arms and ready to debate their stance. Proponents argue loss of market share if a company decides to leave a potentially new market, especially an international market. And proponents of defying the compliance terms are citing moral and ethical beliefs which make it wrong to comply with a communist government (http://hbswk.hbs.edu/item/5246.html). So who is the victim and who is the winner? I think that both sides are equally at loss as well as gain. If a company decides to leave due to compliance issues, chances are their competitor will step in and dominate that market. It is often difficult for a company to enter into the market as a secondary and gain market share. Foreign investments are both risky and expensive to finance, organizations determined to gain market share should certainly comply with the rules and regulations of the foreign market in which they wish to do business in. On the other hand, do we forego our moral and ethical values simply because we are on foreign...
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...Never Went To Church The loss of a family member can be a hard thing to deal with, and some people get despaired by whether they should start to believe in something - a religion, to help them get through the rough times. This is what Mike Skinner does in the song “Never Went to Church” from 2006, which is dedicated to his late father. Skinner finds help in his father - even though he is not with him anymore. The loss of his father makes him consider the thought of going to church, and at least he decides to take his advice. He is going to hedge his bets by visiting a priest, a rabbi and a protestant clergyman - he is trying to find something to believe in. Skinners loss makes him go through a thousand thoughts about what he has left to remind him of his father. He is afraid that he has lost him ‘for good’ - that he does not have anything at all left. At first he cannot find anything to remind him, but the more he thinks about it, the closer he comes to the conclusion that he actually does have something; himself: “I guess then you did leave me something to remind me of you, every time I interrupt someone like you used to do, if I do something like you, you’ll be on my mind all through because I forgot, you left me behind to remind me of you” (p. 2 ll. 13 - 14). Skinner realizes that he has himself to remind him of his father, because they have some of the same traits and habits. The whole song trough, Skinner sings about how his father was and what he is supposed to...
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...arriving into Sacramento versus Didion’s experiences as a native decedent of Sacramento. Joan Didion’s Sacramento is a very different place compared to Ernesto Galarza’s , for him it’s an immigrant place where Mexican, Yugoslavs, Chinese and many other different cultures come together to make one home. For Joan Didion, Sacramento is a place that with the pas of time and the changes that has come with time, have forced memories to be lost and most importantly identities. Didion highlights the true nature of Californian lifestyle and how with its gradual disappearance more than the past is being lost, but a new generation is also losing an understanding of its true roots, its true history and as a result a loss of knowledge. The loss of knowledge is equivalent to the loss of identity because if one doesn’t know where they came from how one can truly know who they are. Didion talks about her own experiences as a child in Sacramento and adulthood. She compares how much Sacramento has changed since she left. For example, in her essay Didion observes the changes in Sacramento beginning with the introduction of industrialization; she mentions that prior to modernization, Sacramento was nothing but an isolated land mass and with the discovery of gold Sacramento abruptly developed into a town and later on a city. Didion...
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...suicide, or just a symbol of the madness she had fallen in to. I think everyone on this Earth is bound to suffer some heart ache at one time or another. Losing my first love was one of the worst gut wrenching things I ever experienced. I also have some experience in seeing someone erode from stable healthy mental state to a complete and udder mess. Mental stability is a somewhat tenuous thing that I feel society’s take for granted. Here are some of the theories that I agreed with, about Ophelia taking such a tragic turn. 1) She is heart-broken over Hamlet. “The idea that Ophelia is more heart-broken over the loss of her father or more heart-broken over the loss of Hamlet tells you a great deal about her character and what she values.” (Informing Bethany Lutheran College's, 2013) 2) She is heart-broken… over Polonius. “Again, for her not to be deeply affected by the loss of her father is equally unlikely. I don’t care if she’s a lovesick teen, if her father died, she will be distraught over it.” (Informing Bethany Lutheran College's, 2013) 3) She is pregnant. “Some speculate that there are clear signs in the text that Ophelia has lost her maidenhood to Hamlet and is pregnant.” Being a symbol of virtue in this era would definitely be detrimental to her, if this was the case. (Informing Bethany Lutheran College's, 2013) 4) She is torn...
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...we can see that there has been a gradual decrease in profitability, from a 21.51% in 1989 to -1.36% in 1991. We made a table including the 2nd quarters or the last 3 years, and we say that there has been an increase of 1.23% in the commission & other expenses over gross premiums, which is related to the policy as agents get 25 % instead of 7%. While new policies profit increased a 5.9%, the renewal policies decreased the same amount. However, this change has brought as result that of a total of 3900 (including processed within TAT, out TAT and loses) total Renew requests in the 2nd quarter of 1991, there were 926 loses, taking us to 23.74% loses and 23% processed after TAT. As the RUN and RAP method were being emphasized, there was loss of renewals according to the data provided. The RAPs are converted into RUNs in 10 days and then 3-5 days in getting completed. The SCT is less for RERUNs. So we can conclude that RERUNs also takes less time to get completed. Table 2: Volume 2nd Quarter Table 3: Commission Analysis The commission paid to agents for completing a RUN and RERUN is 25% and 7% respectively. They get more money if they complete RUNs and RAPs. This encourages them to prioritize their work by addressing RUNs and RAPs first, which just delays the RERUNs further. Even though renewals did not have the same initial value of new policies but losing renewals still...
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...in the range more likely than the next. Issues 1. Is the lawsuit considered a loss contingency? 2. Will the loss be accrued, and if so for what amount? 3. What disclosures should be made in the company’s financial Statement? Analysis – Issue 1: Is the lawsuit considered a loss contingency? FASB Accounting Standards (ASC) 450-20 provides information on contingencies, covering the definition of a loss contingency as well as providing examples of loss contingencies. Contingencies are described in (ASC) 450-20-20 as follows: Contingency: An existing condition, situation, or set of circumstances involving uncertainty as to possible gain (gain contingency) or loss (loss contingency) to an entity that will ultimately be resolved when one or more future events occur or fail to occur. As can be seen the company has an existing situation (lawsuit) involving uncertainty (estimated range of $1-3 million in damages) which could make it considered a contingency. FASB goes on to describe loss contingency as a “set of circumstances involving uncertainty as to possible loss”, making this a loss contingency. FASB Accounting Standards Codification (ASC) 450-20 provides examples of different types of loss contingencies in par. 05-10 05-10 The following are examples of loss contingencies that are discussed in this subtopic. a. Injury or damage caused by products sold b. Risk of loss or damage of property by fire, explosion, or other hazards c. Actual or possible...
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...Maclaverty This essay is written on a short story by Bernard MacLaverty called “Secrets”. I will explore on the way the author conveyed loss and suffering as the main themes of the story. “Secrets” helped me to understand how easily life can change instantly : from possession to loss; happiness to suffering. The story “Secrets” is written in a form of a flashback and as it progresses, it introduces the reader to the story’s protagonists: Aunt Mary and ‘the boy’. At the beginning of the story, the author introduces the dying aunt Mary and her nephew she seems distant from. The author then creates a flashback that progressively explains the reason behind the boy’s and aunt’s cold relations. The reader also discovers how the central characters were not always on distant terms, but that they used to share a very close bond. After aunt Mary dies, the boy remembers moments of childhood he shared with aunt Mary, how he betrayed her trust and how aunt Mary never forgave him. Throughout the plot of the tale, the reader is brought in to the themes of loss and suffering. In the beginning of the story, Bernard MacLaverty introduces the reader to the death of aunt Mary. In this the author partially reveals a portion of aunt Mary’s character. “ She lost all the dignity he knew her to have“ This description is provided by aunt Mary’s nephew. ‘She lost’ symbolises loss and ‘dignity’ suggests aunt Mary’s dignified, natural grace she had before her death. This means that during her death, she lost something...
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...I calculated the copies per day. I repeated the steps for getting the weeks between break down. I picked 4 categories and 100 trials. For the values I placed in 1, 2, 3, 4 symbolizing the weeks and 1,1,1,1 for the frequency. This simulation gave me the average of 2.68. By hand I calculated the estimated loss of revenue per year. The third simulation was to determine the loss of revenue per day. The values that were used were the estimated dollar amount and the frequency that I used was 1, 1, 1. This gave me an average of 521 days. I then by hand found the estimated revenue lost. Once the average numbers were tallied, I placed the numbers in the stimulation to gather the average cost per year which was by, simulation 23,633. 58 to 23,931.54 and by estimate was 23,100. The overall view the QM simulation if uses correctly and numbers are used correctly gives a correct simulation of loss or profit. I believe just using one estimate and not using trials would give a narrow band of numerical losses in the case. The simulation provided gives how many trials and the average. The average is important because it give a range of creditability and realistic numbers to see what the loss may be or exactly how many days the copier would be under repair. Reviewing the numbers the two wanted the simulations to verify if...
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...Fallon Barker MGT / 350 December 22, 2012 Decisions in Paradise Part 1 Karen Allen Development of business processes in new locations can often be time consuming; this is due to the need for defining and identifying any short term or long term issues that may arise in the course of starting up the business and keeping it running. A thorough evaluation of the local economy, location, population, cultures, language, and threat assessments is paramount to ensuring that a business is successful, while bringing a welcome addition to the local economy and culture. Kava is located in the South Pacific; this location is excellent for agriculture and tourism. The issues any businesses expecting to develop and become successful have to identify on Kava are natural disasters, such as tsunami, floods, typhoons, and volcano eruptions. Others are terrorism and health issues such as HIV and avian flu. These issues are all factors when developing mission goals, human resources, building permanent structures and developing a business plan for the new operation. Along with natural and man-made disasters the understanding of local customs and cultures and positive interaction with the government are also of importance. Any decisions made entails taking into account all of the above issues. Natural disasters affect the importing and exporting of goods that a business manufactures or buys to build or make their products. These disasters also affect timelines due to work stoppage, the...
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...liability for Danle in Dec 2009. For the three Fiscal Year 2010’s Form 10-Qs (1st, 2nd & 3rd quarters), Danle disclosed related information about the potential loss in the footnotes and consolidated financial statements in 2010’s Form 10-K. Question 1: Disclosure Issue 2009 In 2009, the conclusion reached by Danle’s management after further assessment of the evidence discovered led the company determined not disclosing anything about the matters in its Form 10-K for the year end Dec 31,2009. However, we have totally different conclusions. According to FASB definitions for Probable, Reasonably Possible and Remote are as follows: 1. Probable: The future event or events are likely to occur; 2. Reasonably Possible: The chance of the future event or events occurring is more than remote but less than likely. 3. Remote: The chance of the future event or events occurring is slight. In December 2009, evidence discovered by Danle’s external counsel concluded that Danle could potentially, but not probably, be liable for a percentage of recovery sought by the claimants in those matters, which is matches the definition of Reasonably Possible but not Remote. FASB ASC 450-20-50-3 states: Disclosure of the contingency shall be made if there is at least a reasonable possibility that a loss or an additional loss may have been incurred and either of the following conditions exists:...
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...instruments in each portfolio with the assigned weights of 0.4, 0.25, 0.2, 0.1 and 0.05 gives us the durations of these two portfolios. The duration of portfolio A is 3.659 and the duration of portfolio B is 3.541. Since that the investor is kind of concerned about the volatility in the market, portfolio B is more adequate because it has a short duration, which means it’s less sensitive to the changes in interest rate. 2. A. The durations of Portfolio A and B are 3.659 and 3.541. Multiplying their duration with their prices, which are both 100 millions, gives us the dollar duration of these two portfolios. The dollar durations are 365929587.04 and $354071810.21. B. The loss of the value of portfolio A cause by 1 basis point up in the interest rate is -$365929587.04 *0.0001=-$36592.96. The loss of the value of portfolio B cause by 1 basis point change in the interest rate is -$$354071810.21*0.0001=-$35407.18 C. The conclusion reached in this part is consistent with that in exercise 1. With 1 basis point change in interest rate, the value of portfolio B decrease less that portfolio A, which means portfolio B is better immune to the risk of interest rate. 3. A. The price of the 7-year bonds paying 2.5% semiannually is $81.12. The price of the 7-year bonds paying 10% semiannually is $122.78. The number of the 7-year bonds paying 2.5% semiannually the investor has to short is ($50 million-$100 million*0.25)/ $81.12=308185. The number of the 7-year bonds paying 10%...
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