...HERNAN ANTONIO BAEZ BAEZ Segundo informe: Estudio de mercados para el producto “YUQUITAS”. UNIVERSIDAD PEDAGOGICA Y TECNOLOGICA DE COLOMBIA FACULTAD DE CIENCIAS ECONOMICAS, ADMINISTRATIVAS Y CONTABLES FORMULACION Y EVALUACION DE PROYECTOS TUNJA 2013 ESTUDIO DE MERCADOS PARA EL PRODUCTO “YUQUITAS” La demanda de snacks está basada principalmente como productos alimenticios de bajo costo que ahorran tiempo al consumidor, en especial para eventos de consumo masivo y que de igual manera permiten ahorrar tiempo a los padres en la entrega de alimentos para sus hijos. El consumidor universitario se puede diferenciar en dos grandes grupos: * Hombres * Mujeres Las razones para el consumo de snacks dentro de la universidad son: 1. Consumo en reuniones de integración, usado como aperitivo, esto gracias a su presentación y bajo costo. 2. Consumo esporádico durante el día por falta de tiempo, gusto, bajo precio de estos productos, facilidad de transporte. En el segmento de los snacks el reto está en lograr ubicarse en el lugar de preferencia de los consumidores y hacer propios todos los momentos de consumo. En la categoría de snacks en Colombia se destacan tres fabricantes, Frito Lay, Yupi y Súper Ricas, los dos primeros de cobertura nacional y el último con gran posicionamiento en la capital del país. Entre sus productos principales están: papas, mixtos, extruidos de maíz, tortillas, maní, plátanos y harinas. Sin...
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...PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack foods and beverages less unhealthy. Their belief that its efforts to develop “good-for-you” or “better-for-you” products would create growth opportunities from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates, fountain syrups, and finished goods under such brands as Pepsi, Gatorade, Tropicana, Lipton, Dole, and SoBe. PepsiCo International manufactured, marketed, and sold snacks and beverages in approximately 200 countries outside the United States. Quaker Foods...
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...corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack foods and beverages less unhealthy. Their belief that its efforts to develop “good-for-you” or “better-for-you” products would create growth opportunities from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates, fountain syrups, and finished goods under such brands as Pepsi, Gatorade, Tropicana, Lipton, Dole, and SoBe. PepsiCo International manufactured, marketed, and sold snacks and beverages in approximately 200 countries outside the United States. ...
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...gearing to launch the product in South. Talking about Snackuits, Shalini Degan, Category Director, Delight and Lifestyle, Britannia Industries said: “The truth is that people want to snack and then they feel guilty which leads them to snack some more, making them unhappy. We want our consumers to feel ‘Snack Happy’. The idea being that we know that people want to snack and we don’t want them to feel guilty about eating in between meals. We decided to make a product that satisfies some need of the consumers but fundamentally it removes guilt. So we have been telling people, please have this whenever you feel like and be snack happy.” The highlight of the product is that it is baked and there is no ostensible calorie intake. In fact, healthy snacks have become a fad of sorts with many players joining the bandwagon and talking about health and nutrition such as Lays Baked, Aliva and even Nestle’s Maggi. Not deterred by many players jumping into the health platform, Ms Degan said: “People like to follow Britannia. We took to this platform much before the rest. It’s nice to know that others are following us. For us it is simple, we are here to make sure that our consumers are emotionally satisfied, we are here to ensure that along with the taste, we ensure that nothing that we do makes one unhealthy. That is something we have been doing for many years now.” But the question is whether the consumers are convinced enough to pick up a packet of such ‘healthy’ baked products?...
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...Skinner box," reports Kristyn, a fellow AOL employee. One employee's behavioral experiment is another's paradise. "I'm really, really jealous," says Jon over at MTV Networks, after being informed of AOL's snack excesses. Featuring far more pedestrian fare like Rice Krispies Treats, Nacho Cheese Doritos and Reese's Pieces, MTV's vending options won't turn any heads. Jon laments that the only real stand-out is the 25-cent can of Coke. "I guess that proves that international conglomerates are in cahoots!" he says. Or it's just a ploy to keep people awake and alert for optimum productivity. Other big companies aren't faring much better. Jen gave us the scoop on IBM's snack selection, which was similarly standard, with plenty of chips, candy bars and the like. Still, they do try to push some healthier options. "There's a green leaf next to anything that is considered a 'balanced choice,' " says Jen. "It shows IBM's effort in trying to bring about some healthy options to a typically unhealthy way to get food." Don't expect to see any quarter Cokes, though. "The prices are really high, almost $2 for a small bag of chips," she notes. "Price alone would be the reason I wouldn't purchase from the vending machines." Maybe this is IBM's way of discouraging vending machine snacks in favor of fresh fruit or brown-bagged options? For ramen-fueled college students, $2 might be all they're willing to spend on an entire meal. Taylor, who works on the University of Pennsylvania campus,...
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...Vitamin A can be found in yellow fruits and vegetables. On any given day I probably eat and average of 1-1.5 cups or servings of fruit and 1 cup of vegetables. Myplate suggests 1.5 cups of fruit and 2.5 cups of vegetables daily for someone my age. I didn’t realize how badly I measured against the suggested servings until I tallied what I eat during a given week. I try to eat an apple every day at work or on the way home from night class as a way to avoid unhealthy snacking. I also get some applesauce in with a few meals every week. This time of year I definitely don’t eat as much as I do during the summer, when I can just go outside to where the blueberries or strawberries are growing and just eat until I’m full. I don’t crave fruits and vegetables during winter they way I do in the summer. I will definitely be looking for more ways to incorporate both into my day, as I’m sure it would greatly improve my energy levels for my long work days. I probably only get a half cup of vegetables in during the work day, if I snack on carrots, and another serving at dinner if I make it home in time to eat. I’m definitely below the recommended 2.5 cups, and will need to actively find ways to add them into my diet. Apples are a great way to make sure you get your recommended fruit intake for the day, and they also help fill you up between meals. When I’m at work and feel like snacking, I grab an apple instead. I feel full afterwards, but it also satisfies my craving...
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...Abstract Eating habit is very important in everyone’s life, and we wanted to discuss that eating habits with university students, what they usually ate for a meal and the affection of their eating habits. In our study, we used a survey for designing. There were 100 university students from a university in Southern Taiwan participated this survey, and we entered the classroom to collect those data. In these data, we found 56% students skipped breakfast, we all know that breakfast is very important during the day, but it is confused why so many people still do not eat breakfast. We also found university students’ eating habit is unhealthy; high fat, high calories and lack of vegetables and fruits caused serious burden to students. Most students do not concern of In order to realize their eating assimilating nutrients and prefer snacks as their meal. habits deeply, we analyzed what’s the difference between live off-campus, home and dormitory. health. Also, we wanted to find out what a bad eating habit will cause to their In our study, we also discussed the food of school’s cafeteria. We thought the school’s cafeteria did not provide enough vegetables and fruits. We suggested that school’s cafeteria should provide the food with less oil, less salt, and low calories. ii Table of Contents Abstract.........................................................................................i Introduction…………………………………………………..p. 1 Statement of Problem... ...... ......
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...LEOTECH TO: Employees and Volunteers FROM: Ella Pin, Founder and Director DATE: February 13, 2015 SUBJECT: Serving Green I am happy to inform you that the company is doing well financially and economically. Soon, our hard work and efforts will become noticed and more public. It has come to my attention that we practice a not so “green” eating habit. The purpose of this memo is to implement a healthier alternative to our free weekly snack delivery. Many of us consume daily, great amounts of soft drinks, chips, and candy. I am one of the many who enjoy eating all the junk foods day and night because they are addictive. But according to the Prevention Institute website, junk food is the top contributor of high rates of diabetes, high-blood pressure, and stroke. I don’t want junk food to be the reason of unhealthy eating that could lead to potential risks to my employees and volunteers. Take to consideration that we are a green company and what we eat should represent us to the general public. This policy effective after the meeting this upcoming Monday, February 16, 2015: The office will now provide fresh fruit, water, and peanuts. If you are concerned with any allergies you might have, veggie sticks, sunflower seeds, and soy nuts will be provided as alternatives if needed. As a company representing green events, we can make a huge difference to our company by implementing this new policy. Any question or concerns you may have regarding this memo are strongly...
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...Abstract Eating habit is very important in everyone’s life, and we wanted to discuss that eating habits with university students, what they usually ate for a meal and the affection of their eating habits. In our study, we used a survey for designing. There were 100 university students from a university in Southern Taiwan participated this survey, and we entered the classroom to collect those data. In these data, we found 56% students skipped breakfast, we all know that breakfast is very important during the day, but it is confused why so many people still do not eat breakfast. We also found university students’ eating habit is unhealthy; high fat, high calories and lack of vegetables and fruits caused serious burden to students. Most students do not concern of In order to realize their eating assimilating nutrients and prefer snacks as their meal. habits deeply, we analyzed what’s the difference between live off-campus, home and dormitory. health. Also, we wanted to find out what a bad eating habit will cause to their In our study, we also discussed the food of school’s cafeteria. We thought the school’s cafeteria did not provide enough vegetables and fruits. We suggested that school’s cafeteria should provide the food with less oil, less salt, and low calories. ii Table of Contents Abstract.........................................................................................i Introduction…………………………………………………..p. 1 Statement of Problem... ...... ......
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...business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry. FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY www.firstresearch.com © 2013 Hoover’s, Inc. All Rights Reserved. 1 INDUSTRY PROFILE Snack Foods Manufacturing 12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096 The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO: . Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs. Industry Overview Companies in this industry make snack...
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...Comparative Test Brand Rank Weight Price (in gm.) (in `) potato Chips Bingo Parle Lays Haldirams Pringles Uncle Chips 1 2 3 4 5 6 7 8 9 1 3 4 66 84 63 66 182 72 200 60 18 130 110 120 150 20 20 20 15 122 20 42 10 5 20 15 20 20 Branded Chips & Snacks Stay within Munching limits! Bikano Balaji Diamond Snack Food Kurkure Bikano Chatex Parle Fulltoss Haldiram’sTakatak 2 Branded chips and snacks have become part of the daily diet for rural and urban kids in india. Working parents prefer to buy the branded chips and snacks as they believe that these are prepared hygienically and will provid some amount of energy and nourishment that the children are deprived of because of their parents busy schedules. Parents tend to forget that chips and snacks are fillers and not a whole meal that provides nutrition in some proportion. Consumer VOiCe did comparative testing of well known chips and snacks brands to find out how well these products perform on health and hygiene parametres . Fortunately all the tested products were endorsed as hygienic and as far as being healthy, the manufacturer were playing with words – ‘no added msg’, ‘edible oil’, ‘iodized salt’. So many different names confusing even educated consumers searching for definition of these words in dictionaries rather than being able to make a quick decision as to which product is most suited for them. Read our report to help you make a better choice next time! F rom being a poor man’s staple diet ensuring sufficient...
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...1 SBS 600: EFFECTIVE CAREER PLANNING FOODCORP PRE-READINGS AND ASSIGNMENTS NOTE: PLEASE BRING THESE MATERIALS WITH YOU TO CLASS Prepared by: Professor Regina O’Neill Suffolk University Sawyer School of Management 617-573-8393 roneill@suffolk.edu 2 Table of Contents Page Overview of Foodcorp and Management Simulations..…………. Foodcorp Organizational Chart ……..………………………….... Foodcorp Annual Report…………………………………………. Possible Business Week Reporter Visit………………………….. Retaining the New York Consulting Group……………………... Comparison Data of Leading Food Companies…………………. New Channels of Distribution…………………………………… Highlights of Presentation to International Society of Industry Analysts ……..………..….………….. Financial and Market Data……….……………………………… Product, Plant, and Warehouse Update...……………………….. Portfolio Planning Matrix………………………………………... Demographic and Market Analysis (Domestic and International). Operating Group’s Organizational Structure……….……………. Task Force Recommendations……………………………………. Results of Customer Service Study………………………………. International Operations…………………………………………. Foodcorp SPOT Analysis…………………………………………. Personal SPOT Analysis………………………………………….. 1 2 3 15 16 17 22 24 27 30 33 35 37 40 43 45 47 48 3 Overview of Foodcorp and Management Simulations Foodcorp International is a hands-on behavioral simulation that is run in teams. Participation involves an intensive, interactive experience which differs dramatically...
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...business issues, without the time-consuming and expensive research process. The following is a sample of a First Research Industry Report with additional notes explaining the report’s contents and how you can use this valuable information. Report size varies by industry. FIRST RESEARCH - HOOVER’S INC., A D&B COMPANY www.firstresearch.com © 2013 Hoover’s, Inc. All Rights Reserved. 1 INDUSTRY PROFILE Snack Foods Manufacturing 12.3.2012 NAICS CODES: 31191 SIC CODES: 2068, 2096 The Industry Overview is an excellent way to ensure you make the right first impression, with minimal time invested. USE IT TO: . Quickly grasp how an industry operates. Adapt your sales process to fit your customer’s buying process. . Understand the competitive environment. . Stay abreast of applicable government regulations. Cite relevant statistics in a targeted letter or email to a prospect . or customer (see sample letter at the end of the report). • Accelerate new hire development time and lower your training costs. Industry Overview Companies in this industry make snack...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...in reading Personal experience in your organization Organizational Learning The CEO of Best Snacks, Inc, Elizabeth Fairchild, intends to improve the organizational learning of the organization. She is extremely passionate about improving the market standing of the company. Fairchild believes individuals within the organization can achieve this with the creation of creative concepts. Since Fairchild is so avid about this, she has requested Sabrina McKay, the vice president of organizational development, to implement an agenda that will permit employees to enhance and use their creativity. “The process through which managers seek to improve organization members’ desire and ability to understand and manage the organization and its environment so that they make decisions that continuously raise organizational effectiveness” (Jones, 2004, 376). The company I work at provides employees with about 40 hours of development and training throughout the year. This large amount of training and development is to help encourage all employees to use creative and innovative ways of thinking and operating in the workplace. Ultimately, this will helps increase organizational effectiveness throughout the organization. Experiment It is evident that Best Snacks, Inc have had success throughout some years of business. However, it is also clear that in the last five years Best Snacks, Inc has had some difficulty in creating new product and service innovation. To assist the organization...
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