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Unilever

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UNIVERSITY OF WEST LONDON

Research Proposal

Module Title: Research Methods

Module Code: BA7005E

Assessment: 2

Semester 2: Academic Year YYYY/YYYY

Course: MA Marketing

Mode: FT

Preliminary Research Title: Investigating the Antecedents of Viral Marketing.

Field: Marketing

Tutor: Sharif Sheriff

Preference for Supervisor: Karen Kalantari or Caroline Walsh

Table of Contents

1. Preliminary Research Title ...................................................................................................................... 2

2. Abstract .................................................................................................................................................. 2

3. Introduction ............................................................................................................................................ 2

4. Literature Review ................................................................................................................................... 3

5. Research Question ................................................................................................................................. 4

6. Methodology .......................................................................................................................................... 5

6.1. Research Method ............................................................................................................................. 5

6.2. Target Population and Sampling Method ........................................................................................ 5

6.3. Data Collection ................................................................................................................................. 6

6.4. Data

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