...There are many people who browse the internet on a daily basis? Did you know that you can actually make these visitors to become your customers? In this case, you need to invest more on content marketing. Content marketing can help in increasing the traffic to your website. This can go a long way in increasing the conversion rates and eventually increase the profits in your business. Content marketing basally refers to a strategic marketing approach that is focused on creating and distributing valuable and relevant content in order to attract and retain customers. Content marketing still requires copywriters. In this case, you need to hire professionals who can create good content for your website. You will note that most people are not good at creating quality content for their...
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...As a major marketing and graphic design capital, New York is a tactical choice for the new office. The location will house all levels of business decision-making, executive, tactical and operational and with that in mind our key priorities will be mobility, efficiency, communication, security and smooth accessibility of all WAN resource such as storage, sharing, database organization. The second New York office will require both sharing and storage on-the-go capabilities via the same mobile laptop implementation used by other corporate offices and in-office LAN set up to support office desktop devices and peripherals. Another must-have will include security measures for the executive level of management via access authentication for all devices, data encryption for all files and media functionalities for the communication needs of the business. Certain limitations may include environmental cabling blockage or RF broadcast failure if a wireless network is used. The office...
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...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...Business Communication in English Parts I & II TMAENG17R1(E) 2015-2016 Contents 1 Introduction - 3 - 2 Programme - 4 - Programme Block 1 - 4 - Programme Block 2 - 5 - 3. Attendance ……………………………………………………………… ……………...6- 4. Literature ………………………………………………………………………………- 6- 5 Assignments Blocks 1 & 2 - 7 - Block 1: Oral Group Assignment - 7 - Block 2: Oral assignment - 9 - 6. Written Test - 10 - 7. Assessment Blocks 1 & 2 - 11 - 1 Introduction Welcome to the first English courses at TMA. In the next four years you will acquire a lot of knowledge and many skills for your future career. You will learn how to write a marketing plan and how to implement it, how to import and export products from and to Asia and how to do business with people from another culture. In this way you will lay the foundation for a career in international business. One skill you will certainly need in Asia is a good command of business English. These courses will help you acquire the specialised vocabulary that you will need. The words and expressions that you are going to learn are different from the words used in everyday English, so most of them will be new to you. Furthermore, you will develop your reading skills through reading texts in business English. In order to be able to express yourself in proper English you will also spend some time refreshing your knowledge of the English grammar. You will do all kinds of exercises, both in class...
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...Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my 3 Year of Study: 4 5 6 Year and Trimester: Credit Hour Lecture hours & tutorial hours 8 9 Mode of Delivery: Moderator Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my 10 Objective: The objectives of this unit are: To provide a theoretical framework for analyzing global marketing strategies and orientations. To examine the relationship between global marketing environments and global marketing strategies. To examine the concept of global marketing research and its impact to the global marketing. To import the knowledge of various entry modes into a foreign market place. To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion of this unit, a student shall be able to: Identify different levels of global marketing orientation...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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... Regent College Higher Education Assignment front sheet Qualification Unit number and title PearsonBTEC Level 5 HND Diploma Business Unit 30: Internet Marketing Student name Assessor name Mehedi Alam Date issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be...
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...BTEC Level 3 Extended Diploma/Diploma in Business |Unit: 3 Introduction to Marketing |Subject Tutor: | | |Amie Cushion and Rebecca West | |Assignment Title: The Marketing Plan |Ref: 3 of 3 | |Student Name: |Personal Tutor: | | |Lisa Sultanti | |Overall Target Grade: |Unit Target Grade: | |Issue date: |Submission date: | |12.12.14 |16.01.15 | |Extension Granted: |Submission Date: | |P1 | |M1 | | |P4 | | | | |P5 | | | ...
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...UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar...
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...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...Unit 3 Marketing P1 Introduction For this assignment I have been asked to do a report on………………………(say what you have been asked to do) The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs. About Kellogs Kellogs is a …………………(Give history of Kellogs and background info) The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?) Marketing strategies used by Kellogs Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail. For Kellogs they use all the following strategies for growth. Growth strategies are: Market penetration – say what it is and how kellogs has used this for one of their products Market development -say what it is and how kellogs has used this for one of their products Product development - say what it is and how kellogs has used this for one of their products Diversification -say what it is and how kellogs has used this for one of their products About Nestle Nestle is a …………………(Give history of Nestle and background info) The types of products Kellogs...
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...|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes: | | | |1 Understand the concept and process of marketing | | | |2 Be able to use the concepts of segmentation, targeting and positioning | | | |3 Understand the individual elements of the extended marketing mix | | | |4 Be able to use the marketing mix in different contexts. | | | | |Learner’s Name: | | | ...
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...International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online learning support facilities. Student Handbook and Administration Office The TOP Student Handbook provides valuable general information for students and a printed copy will be provided to you. In addition, TOP staff are available to assist you personally during office hours. Office Contact Details: TOP Education Institute Suite 1, Biomedical Building, 1 Central Ave Australian Technology Park Eveleigh NSW 2015 Tel: 02 9209 4888 Unit Overview This unit deals with key international marketing concepts, analytical methods and decision tools necessary for understanding the dynamic nature of international marketing situations facing different organisations, and to make international marketing decisions to deal with such international marketing situations. Its objective is to enable students to acquire relevant knowledge and techniques to deal with the various international marketing challenges, and to develop meaningful solutions to overcome such challenges. The unit offers students...
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