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Unit 3 P3 Business Studies

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Submitted By harriet1998
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Unit 3- P3
Different types of research
Primary
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary
Secondary research (Also known as desk research) involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports.
Qualitative
Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.
Quantitative
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
Waitrose SWOT analysis

(Sourced from: http://www.mbaskool.com/brandguide/lifestyle-and-retail/13211-waitrose.html)
The picture above shows the SWOT analysis of Waitrose. It shows all the strengths the company has the weaknesses, opportunities and threats. It lists a number of strengths which will have been taken from primary data; the primary data would have also shown any weaknesses and the opportunities they can get. Also they would have seen threats when looking at reports (reports are a form of secondary data). Also Waitrose ask customers if they will fill in the questionnaire which ask qualitive and quantitive questions, this shows what customers are liking and not liking and what they want to see in store and

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