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Unit 36

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Emma Doran Unit 12 p2
P2: Describe how selected organisations uses internet marketing
Not only does internet marketing have benefits for the companies, customers have advantages as well. Like already mentioned, customers can now first quickly compare prices online before they buy a product (or flight ticket). This will especially come in hand in the airline industry because airline companies are a frequent user of dynamic pricing. Customers are also provided with the latest updates about their product. In the upper section is explained that customers can register at the Easy Jet website so they will be kept up to date.

The internet even offers customers the chance to conduct immediate transactions and they instantly have the pleasure of knowing that they have made a booking. If we take Easy Jet for an example again: after the consumer has paid they will immediately receive their digital ticket by e-mail and they can look forward to their holiday without worrying if there booking has been processed properly. Then, a few days before they leaving they can check in online and even choose where to sit in the plane in advance.
Further on, maybe one of the biggest advantages for customers is the online customer service. The internet offers multiple ways of online services. For example, almost every website has a page with frequently asked question on it. Customers are now able the place a comment or complaint on the website or send it to the online help desk. Moreover, the internet is available 24 hours a

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