...Marketing Plan CROP - Salon | Unit 3 – Assignment 4 | Kiranpreet Multani BMC151602551 | In this assignment, I am going to develop a coherent marketing plan for a product or service. The service I have chosen for this assignment is a salon. First, I will explain marketing mix and then I am going to develop a marketing plan for this service. Marketing mix The marketing mix refers to the set of actions, or tactics, that a business uses to promote its product or service in the market. The 4Ps of marketing mix are price, product, promotion and place. Nevertheless, marketing mix is increasing and it includes other Ps such as packaging, position, people and even political. (http://economictimes.indiatimes.com/definition/marketing-mix, 18/01/2016) Marketing definition and opportunity The service I have chosen for this task is a salon. A salon is a very competitive business and we are more than likely to set up a business where there are already salon established. The salon is based in the city centre of Birmingham, near the bullring. We decided to open our salon here because there are many people who come here every day for shopping and we have an audience of 26 000. The services we provide are haircuts, hair dying, waxing, bridal makeup, and other services such as threading and IPL laser treatment. We will also offer hair smoothing and other services such as threading, waxing and IPL laser treatment. Crop is a unisex hair salon and spa. People can come with their...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...Assignment front sheet Qualification Pearson BTEC Level 5 HND Diploma Business Student name Unit number and title Unit 6: Business Decision Making Assessor name James Kwok Date issued Completion date Submitted on 5th January 2015 16th February 2015 Assignment title BDM: To start-up a upstairs coffee cafe in the city(2 of 2) Learning Outcome Learning outcome Be able to produce information in appropriate formats for decision making in an organisational context Assessment Criteria 3.1 3.2 3.3 3.4 LO3 In this assessment you will have the opportunity to present evidence that shows you are able to: Produce graphs using spreadsheets and draw valid conclusions based on the information derived Create trend lines in spreadsheet graphs to assist in forecasting for specified business information Prepare a business presentation using suitable software and techniques to disseminate information effectively Produce a formal business report Use appropriate information processing tools Prepare a project plan for an activity and determine the critical path Use financial tools for decision making Task Evidence no. (Page no) 3 3 3 3 4 4 4 LO4 Be able to use softwaregenerated information to make decisions in an organisation 4.1 4.2 4.3 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: In addition to the above PASS criteria, this assignment...
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...Assignment Instructions Unit: 4 Instructions: This week's Assignment consists of reading a scenario about Sandwich Blitz, Inc., and responding to four questions. Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz, Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. Dalman feels that he just doesn’t have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill in the management of their locations and perhaps a new position could be added to coordinate with the location managers. This would free Dalman to work on these larger issues. After reading the scenario above and your assigned readings in the textbook, paying particular attention to the section on authority, respond to the following questions: (Please number your responses 1 – 4 according to the four questions) 1. How would creating a new position between the CEO and the location managers help the business to grow? 2. Is promoting an existing manager the best option to fill this position? If not, what is an alternative source to fill the position? 3. Who within the company should make these decisions? 4. List the levels of authority (management) that Sandwich Blitz, Inc. would have if the new position is created. To help...
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...Access Assignment Coversheet Subject: Business Studies Level 3 Access Assignment Coversheet Subject: Business Studies Level 3 Student Name | Centre | Unit Title Code 10233 Business and Organisation Structures 1 | Assignment Title2000 word assignment: You are employed as a business advisor in a firm of accountants. You have been asked to advise a client about business and organisation structures he needs to consider when setting up his business. Create an information booklet for your client providing an overview of business and organisational structures which he should consider.See overleaf for assignment brief | This unit is gradedGrade descriptors 1, 2, 4, 5 and 7 apply | No of credits: 6 | Date set | Date due | Date submitted | If a resubmission | Date due | Date submitted | Student Declaration: I understand that copying / taking ideas from other sources (e.g. reference books, journals, internet, and tutor handouts) without acknowledging them is plagiarism. I confirm that: * This assignment is all my own work * All contributions taken from other reading and research have been referenced accurately * Any direct quotations taken from other reading and research have been acknowledged and attributed accurately * I have attached a bibliography listing all sources used in producing this assignment. * I have added the word count below. NB unless specified otherwise, a 10% margin...
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...BTEC Level 2 Extended Certificate in Business |Unit: 4 Customer Service |Subject Tutor: | | |Sura Altikriti, James Hulme | |Assignment Title: |Ref: 1 of 2 | |We can improve! | | |Student Name: |Personal Tutor: | | |Helen Cheshire | |Overall Target Grade: |Unit Target Grade: | |Issue date: |Submission date: | |Extension Granted: |Submission Date: | Final Assignment Grade |Unclassified |Level 1 |Level 2 P |Level 2 M |Level 2 D | | | ...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 Extended Diploma In Business |Unit 16: Human Resource Management in Business | |Learner name | Assessor name | | | C Graham, F Mooney, J Robinson, E Smith | |Date issued | Hand in deadline |Submitted on | |1 W/E 26/01/2015 |W/E 27/02/15 | | |2 W/E 26/01/2015 |W/E 27/03/15 | | |3 W/E 26/01/2015 |W/E 17/04/15 | | |4 W/E 26/01/2015 |W/E 15/05/15...
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...Unit 4: Unit code: QCF Level 3: Credit value: Business Communication H/502/5413 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving their stated purposes. Since the...
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...Sample Assignment Assignment front sheet Qualification | Unit number and title | Pearson BTEC Level 7 Diploma in Strategic Management and Leadership (QCF) | Unit 1 Developing Strategic Management and Leadership Skills | Student name | Assessor name | | | Date issued | Completion date | Submitted on | | | | | | Assignment title | Strategic Management and Leadership Report (1 of 1) | ------------------------------------------------- LO | Learning Outcome | AC | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) | 1 | Understand the relationship between strategic management and leadership | 1.1 | Explain the link between strategic management and leadership | 1 | | | | 1.2 | Analyse the impact of management and leadership styles on strategic decisions | 1 | | | | 1.3 | Evaluate how leadership styles can be adapted to different situations | 1 | | 2 | Be able to apply management and leadership theory to support organisational direction | 2.1 | Review the impact that selected theories of management and leadership have on organisational strategy | 1 | | | | 2.2 | Create a leadership strategy that supports organisational direction | 2 | | 3 | Be able to assess leadership requirements | 3.1 | Use appropriate methods to review current leadership requirements | 3 | | | | 3.2 | Plan for the development of future situations requiring leadership | 3 | | 4 | Be able to plan...
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...Semester Period Unit No 103 Units Covered Unit Name Further Mathematics for Engineering Technicians Electrical and Electronic Principles Data Communications and Networks Analytical Methods for Engineers Engineering Science Telecommunication Principles Advanced Mathematics for Engineering Electrical and Electronic Principles Business Management Techniques for Engineers Computer Programming Techniques Radio Communication Engineering Electronic Principles Principles and Applications of Microcontrollers Digital and Analogue Devices and Circuits Management of Projects Project Design, Implementation and Evaluation Personal and Professional Development Work-based Experience Credit Hours 10 10 15 15 15 15 15 15 15 15 20 15 15 15 15 20 15 15 Unit Level 3 3 4 4 4 5 5 5 4 4 4 5 4 5 5 5 5 5 Semester 1 (10 weeks) September- November 2014 101 119 001 Semester 2 (10 weeks) December- February 2014 002 118 059 Semester 3 (10 weeks) March - May 2014 005 007 112 Semester 4 (10 weeks) June - August 2015 120 039 113 Semester 5 (10 weeks) September-November 2015 117 037 Semester 6 (10 weeks) 003 December 2015 -February 2016 027 029 Industrial Training March 2016 - September 2016 UNIT 1: ANALYTICAL METHODS FOR ENGINEERS Unit 1: Unit code: QCF level: Credit value: Analytical Methods for Engineers A/601/1401 4 15 • Aim This unit will provide the analytical knowledge and techniques needed to carry out a range of engineering...
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...Sample Assignment Assignment front sheet Qualification Unit number and title Pearson BTEC Level 7 Diploma in Strategic Management and Leadership (QCF) Unit 1 Developing Strategic Management and Leadership Skills Student name Assessor name Date issued Completion date Submitted on Assignment title Strategic Management and Leadership Report (1 of 1) LO Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page no) 1 Understand the relationship between strategic management and leadership 1.1 Explain the link between strategic management and leadership 1 1.2 Analyse the impact of management and leadership styles on strategic decisions 1 1.3 Evaluate how leadership styles can be adapted to different situations 1 2 Be able to apply management and leadership theory to support organisational direction 2.1 Review the impact that selected theories of management and leadership have on organisational strategy 1 2.2 Create a leadership strategy that supports organisational direction 2 3 Be able to assess leadership requirements 3.1 Use appropriate methods to review current leadership requirements 3 3.2 Plan for the development of future situations requiring leadership 3 4 Be able to plan the development of leadership skills 4.1 Plan the development of leadership skills for a specific requirement 3 4.2 Report...
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...Business Communication in English Parts I & II TMAENG17R1(E) 2015-2016 Contents 1 Introduction - 3 - 2 Programme - 4 - Programme Block 1 - 4 - Programme Block 2 - 5 - 3. Attendance ……………………………………………………………… ……………...6- 4. Literature ………………………………………………………………………………- 6- 5 Assignments Blocks 1 & 2 - 7 - Block 1: Oral Group Assignment - 7 - Block 2: Oral assignment - 9 - 6. Written Test - 10 - 7. Assessment Blocks 1 & 2 - 11 - 1 Introduction Welcome to the first English courses at TMA. In the next four years you will acquire a lot of knowledge and many skills for your future career. You will learn how to write a marketing plan and how to implement it, how to import and export products from and to Asia and how to do business with people from another culture. In this way you will lay the foundation for a career in international business. One skill you will certainly need in Asia is a good command of business English. These courses will help you acquire the specialised vocabulary that you will need. The words and expressions that you are going to learn are different from the words used in everyday English, so most of them will be new to you. Furthermore, you will develop your reading skills through reading texts in business English. In order to be able to express yourself in proper English you will also spend some time refreshing your knowledge of the English grammar. You will do all kinds of exercises, both in class...
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...Unit 2 Business Resources Student Name: | | Centre: | Leamington Spa | Course Title: | Extended Diploma in Business | Year of Course: | Year 1 | Unit Manager/Assessor: | Helen Morten | Internal Verifier: | L Cutter | Unit Title: | Milestone 3 Analysing Performance | Grading Criteria: UNIT 2 Business Resources | Evidenced inAssignment | P1 | Describe the recruitment documentation used in a selected organisation | Already covered in the recruitment project | P2 | Describe the main employability, personal and communication skills required when applying for a specific job role | Already covered in the recruitment project | P3 | Describe the main physical and technological resources required in the operation of a selected organisation | 1 | P4 | Describe the sources of internal and external finance for a selected business | 1 | P5 | Interpret the contents of a trading and profit and loss account and balance sheet for a selected company | 3 | P6 | Illustrate the use of budgets as a means of exercising financial control of a selected company | 2 | P7 | Illustrate the financial state of a given business | 3 | M1 | Explain how the management of human, physical and technological resources can improve the performance of a selected organisation | 1 | M2 | Assess the importance of employability and personal skills in the recruitment and retention of staff in a selected organisation | Already covered in the recruitment project | M3 | Interpret the contents...
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...Faculty of Business & Enterprise Higher Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major...
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...Management Faculty of Business and Economics Unit Guide E2 Evening; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information 2 3 Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities 4 5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities Policies and Procedures 14 14 14 15 15 17 Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help Research and Practice 17 17 17 17 18 18 18 18 19 Page 2 of 19 General Information Convenor and teaching staff Unit Convenor: Meena Chavan Email: meena.chavan@mq.edu.au Other Staff: Choon-Hwa Lim Email: choon-hwa.lim@mq.edu.au Credit Points 3 Prerequisites 42cp Corequisites N/A Co-badged status N/A Unit Description This unit examines the challenges...
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