Michael Wilson| MBA6004 | February 13, 2014
Michael Wilson| MBA6004 | February 13, 2014
Unit 6 Assignment 1
Strategy recommendation
Unit 6 Assignment 1
Strategy recommendation

Identifying a Business 2
CURRENT USE OF THE WEB _________________________________________________________2
IMPLICATIONS OF THE WEB_________________________________________________________2
ETHICS OF USING THE WEB _________________________________________________________4
CONCLUSION_______________________________________________________________________5

Identifying a Business For my pre-writing strategy recommendation business will be Wal-Mart. As a retail giant, many people use Wal-Mart for many different reasons, such reasons are: grocery shopping, appliance shopping, electronics and other goods offered at the store. With so many ways to peak consumers interest Wal-Mart has to be diversified on how it reaches it consumers. Today Wal-Mart has television commercials, ads in newspapers and on the radio, plus a website for ways they entice consumers to shop at their stores. I chose Wal-Mart because of its vast potential in its use for the internet.
Current Use of the Web Wal-Mart’s easy to use website also allows customers to pay their Wal-Mart cards on-line as well as purchase items from its on-line store. Currently Wal-Mart uses the web for inventory, re-ordering items that running low in supply. According to Karpinski (2002), “Wal-Mart mandated that all its suppliers begin to move all their EDI (electronic data interchange) over the internet.” (p.15).The idea behind such a move is to cut down on cost and improve customer service. To move the EDI over the internet was a great a move but that only takes us to the current time.
Implications of the Web I would recommend using social media as the next step to using the web for businesses. The article “An experiential, social