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Unit 9- P2

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Submitted By channybear44
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Explain the role of promotion within the marketing mix for a selected product or service.
In Shakeaway, they currently have campaign to promote their Christmas winter products to be able to make these products successful they use the marketing mix along with the promotional mix which supports the marketing mix when marketing and promoting the product. The marketing mix is ideas to consider when Shakeaway is marketing their new winter milkshakes, the promotional mix is how Shakeaway communicates with different target audience and is one of the key element within the marketing mix.
Marketing Mix:
The marketing mix is made up of seven Ps, these known as, Product, Price, Place, Promotion, Packaging, People and Processes. Each element of the marketing mix is used in Shakeaway to help market the new winter milkshake they are currently campaign this Christmas.
Product:
The first part of the marketing mix Shakeaway needs to consider is the Product. Shakeaway has six new product that is added on their menus for limited edition for Christmas. When Shakeaway produce these products to sell it was important they considered, product development, product management, product features, packaging, branding and after sale service. Shakeaway uses product development to continue the launch of competitions worldwide to create new flavours for their customers, along with trying random and strange combinations of their imaginations to see if they blend well which is what Shakeaway new Christmas milkshake consist of. Along with even diversifying the business to branch off into new ideas to continue Shakeaway product development within the market.

Place:
Shakeaway also uses Place from the marketing mix alongside with the promotional mix to support it. The placing of the building is important to Shakeaway and the marketing mix, Shakeaway will be to place that is accessible

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