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Unit Ii

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Strengths

With a company such as Coca-Cola they have both internal as well as external strengths. One such strength would be that it is a strong company as they are not only a $23 billion company but it also sells roughly 400 drink brands while holding the largest beverage market share of around forty percent (Bazil, M 2013). This company has also served more than 200 countries serving more than 1.7 billion servings a day (Bazil, M 2013).While Coca-Cola has not yet made an organic product, they do however own Odwalla being a natural juice company. Even though its product will not be marketed as their own brand however with Odwalla’s knowledge of natural juice making will indeed make to be an excellent strength for the Coca-Cola’s company. However one of the bigger strengths in which this company posses would be their brand loyalty in which their customers have. Therefore someone who drinks Coca-Cola will indeed choose the organic fruit juice over other competitors because it has the logo of Coca-Cola. Another strength this company has is its popularity as it is well known throughout the nation. It is a fact that Coca-Cola buys not only because of its incredible taste but also due to it being accepted nationwide. Due to Coca-Cola being able to sell all over the world it is a fact that more and more customers will therefore continue to buy what they know and love.

Weaknesses

As with any company Coca-Cola also has its downfalls but with limited weaknesses as there are many who are actually against this company along with the products they make. One such weakness would be the fact that they have roughly 400 different types of drinks in which seem to be unknown or seen to be able to be purchased. Unfortunately this weakness will need to looked over while being analyzed as well. One other weakness has to deal with the health issues in which surround certain

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