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United Candle Case Study Summary

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Along with the above brochure, the internet is an inexpensive mode and invaluable tool to market our business and reach potential customers. The first step would be to develop a website in which customers learn about the unique business approach of United Candle in offering beeswax and soy; from here they can order products, ask questions and get more information about the products and services we have to offer. Here customers will learn about United Candle’s commitment to being socially responsible and the many health benefits of choosing our candles over our competitors. The internet and our social media accounts will also give us the opportunity to reach customers who would not otherwise know about our new start-up company. Customers

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