...Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 MARKETING FOR A NON-PROFIT ORGANIZATION By: Ahmed Alhalal, Charles Hazzard, Dreu dixon, Faisal Al Mubayedh, Kelly Walker April 11, 2013 Introduction to Engineering Management- 2111-001 | EXECUTIVE SUMMARY At the start of this project, our team was given a special opportunity to develop a hands-on marketing project with a non-profit organization. This non-profit organization goes by the name of The Lightfactory, and is known as one of four museums of photography and film in the United States. The board of directors requested our team to develop an e-mail campaign strategy to improve membership and donor rates. However, as systems engineers, none of our team members had any prior knowledge of marketing or segmenting. Therefore our team was forced to do some extensive research on non-profit marketing, as well as database segmenting. The ideals and concepts learned throughout the research process were eventually used as a foundation for completing the project objectives proposed by the Lightfactory board of directors. Segmenting the database was a success and provided some key insights about the LightFactory’s customer base. Most of the customer’s in the database were segmented into three major populations: Big givers, Middle givers, and Low givers. These segments are customers who have donated more than once. Each segment shows...
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...Most importantly, it has enhanced my understanding of mental health in youth, which will be priceless when I am ready to lead my own mental health initiative in my native Bangladesh. Many obstacles have arisen when executives face difficulties balancing their academic and extracurricular commitments. This has challenged me to find innovative ways to help them perform to their best. Noticing that struggling students are those in grade 11, who have not previously experienced such a workload, I have encouraged them to take care of their mental health by drawing upon my experiences, and suggesting future steps to balance their commitments. (not included)...
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...ABSTRACT This analysis of the information technology infrastructure at United Parcel Service (UPS) begins with a general overview of the company’s information technology (IT) environment to establish awareness of the size and complexity of this corporation. It includes a macro-level breakdown of the technology infrastructure of UPS ranging from the data centers to the PCs currently in operation. The study also more closely analyzes the software and database structure of UPS along with an analysis of the company’s E-commerce activities. It includes an interview with Tom Creech, the North Florida District E-commerce manager at UPS. Finally, research was conducted to evaluate the emerging technologies that UPS is implementing and employing to support the business strategy and maintain its competitive edge. INTRODUCTION A case study is a "published report about a person, group, or situation that has been studied over time." If the case study is about a group, it describes the behavior of the group as a whole, not behavior of each individual in the group. Case studies can be produced by following a formal research method. In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place. Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more method. The case that is the subject of the inquiry...
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...of Literature Reviews 2 Distinguishing between Process and Product 3 See also 4 References 5 Further reading Types of Literature Reviews[edit] Most often associated with academic-oriented literature, such as a thesis or peer-reviewed article, a literature review usually precedes a research proposal and results section. Its main goals are to situate the current study within the body of literature and to provide context for the particular reader. Literature reviews are a staple for research in nearly every academic field.[2] A systematic review is a literature review focused on a research question, trying to identify, appraise, select and synthesize all high quality research evidence and arguments relevant to that question. A meta analysis is typically a systematic review using statistical methods to effectively combine the data used on all selected studies to produce a more reliable result. Distinguishing between Process and Product[edit] Shields and Rangarajan (2013) distinguish between the process of reviewing the...
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...Writing Project Cover Sheet Capstone Proposal Project Name: Network Infrastructure Upgrade Proposal Student Name: FRANK RIZZO Degree Program: BSIT Mentor Name: REJINA WIDENER Table of Contents Captone Proposal Summary 3 Review of Other Work 6 Rationale and Systems Analysis 8 Goals and Objectives 10 Project Deliverables 12 Project Plan and Timelines 14 References…………………………………………………………………………………………………………………………………………….17 Capstone Proposal Summary United Luxury Housing LLC. (Hereinafter referred to as “ULH” or “the company”) prides itself on being one of the fastest growing property management companies in the United States. ULH owns and or manages luxury apartment communities in eight states currently and is projected to double in size over the next three to five years. ULH takes pride in their unique luxury properties that include amenities such as 24 hour maintenance and pool access, top-of-the-line workout facilities, on-site stores with groceries and commonly used household goods, luxurious club houses, movie theaters, and free high-speed internet. ULH experienced most of its growth over the last 18 months and until now had not realized that their outdated network infrastructure could possibly inhibit future growth. ULH is seeking proposals to upgrade their IT infrastructure to be able to better meet existing demand and future growth. This proposal and project will consist of the following five phases: 1. Project initiation ...
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...NewEgg.com Analysis Prof. Mehdi Beheshtian, Ph.D. Class: BUS 516 By: Chao-Wei Chen 11021298 Dongjie You 11028865 Date: 12/18/10 Abstract......................................................................................................... 3 Introduction.................................................................................................. 4 Background.................................................................................................. 4 NewEgg.Com marketing strategy……………………………………………. 6 SWOT Analysis………………………………………………………………….. 9 Recommendation……………………………………………………………….. 18 Conclusion................................................................................................... 19 References……………………………………………………………………….. 20 Abstract Online shopping is a tendency in 2010 and combines with other new technology such as smart phone. Internet provides more convenient environment that customers can purchase staff quickly and safely. Moreover, with new technology changing, online website should revise their strategy that can be adjusted in tendency. Within few years, online store will be tend to mature and diversity. In future, customers just open their computer and search that what they want. This development will change website, and online store need to follow this tendency. Introduction With the dramatic growing of using internet, Ecommerce becomes a powerful business...
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...hope you will find the content useful. Jack Martin Leith Bristol, UK November 2011 A complex world calls for strategic collaboration They say we’ve moved into the information age. But that’s not completely accurate. What we’re witnessing is not just an explosion of information. We’re seeing the proliferation of just about everything. No matter whether it’s street cultures or nation states, drugs or spiritual practices, providers or consumers, TV channels or distribution channels, pluralism is now the norm. It’s becoming increasingly difficult to find a way through all of this proliferation, diversity and complexity using the inflexible, machine-like model of organisation that we inherited from the industrial revolutionaries. We badly need an organisational model that’s considerably more adaptable and responsive. This chapter is about a new approach to organisation called strategic collaboration. Strategic collaboration is a way of getting significant work done when faced with a lot of complexity, diversity and uncertainty, and very little clarity. It enables widely differing groups of people to work together on issues of mutual concern and strategic importance. A large part of the chapter is devoted to the design and facilitation of collaborative gatherings, because they are such a vital part of the overall approach. From conventional...
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...The World Is Flat Flattener Information Technology Essay The World Is Flat is an international bestselling book by Thomas Friedman that analyzes globalization, primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce, where all competitors have an equal opportunity. Globalization became more prominent during the last decades. Friedman argues that globalization made the world smaller and flatter, allowing all countries to take chance of the available opportunities equally. As Friedman describes in “The World is Flat” there are three eras of globalization and ten flatteners which made the world smaller, making it easier to communicate and share our knowledge. This paper deals with the flattener number 2 i.e.; “When the NetScape went Public” and associated developments after 2003 till date. Background Thomas Lauren Friedman is an American journalist, columnist and author and has won the Pulitzer Prize three times. In his famous book “The World is Flat” he identifies three eras of globalization. The first era, called "Globalization 1.0",between the years 1492, when Columbus set out to discover a new trade route to the New World, and 1800, made the world fall in size from large to medium. During this period, the strength of a country was based on the number of horsepower or the number of steam engines owned, compared with other countries. The second period - "Globalization 2.0", between the years 1800 and...
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...skills. Before this class I was already comfortable with some of the learning goals presented on the syllabus, however, a few of them were strengthened with the projects we worked on. For example, before this class I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions I would have written a terrible analysis because I had no idea how to explain the ideas in the article because it was so short. My peers gave me guidance and used their papers to help formulate my own paper...
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...There would be security guards, cameras, and a vault. The same mentality to secure your data should be implied if you have a network that is connected to the Internet. You should have software, hardware, and/or personnel monitoring your networks operations and security. All computers and systems that connect to the internet or networks run off software of some type. People called hackers or crackers, manipulate programs, create worms, and viruses to make systems do thing there not supposed to, access places they aren’t allowed, and shutdown or hinder a system from working properly (Dasgupta). Then there are attacks, phishing attacks which come in the form of email that try to lead you to fraudulent sites, Denial-of-service attacks overload servers causing no one to get on or shuts them down. Then there are SQL injection attacks which are used in security vulnerable web apps, it’s a code that pulls information from the database and sends it back to the hacker, these are just a few of the many threats posed today by hackers ("Top Cyber Security Risks- Origin and Destination", 2009). Cyber security threats are on the climb as cyber criminals persist to increase innovative ways to use breached computers for their own personal agenda. Establishments...
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...MKT 305- IMC Project Group: A Presented by: Marwa Magdi Imam Presented to: Dr. Omnia Zaazou Company Background: Vodafone Vodafone Group is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second largest measured by subscribers (behind China Mobile) with 347 million proportionate subscribers as at 30 June 2010. It operates networks in 31 countries and has partner networks in a further 44 countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plc's subsidiaries Racal Strategic Radio Ltd (who won one of two UK cellular telephone network licenses) along with Millicom and the Hambros Technology Trust. The network was known as Racal Vodafone, with the Vodafone name being derived from the firm's goal of establishing...
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...United Continental Holdings, Inc. Business Analysis Melissa Alamilla MGT 521 May 16, 2012 J. Merryman United Continental Holdings, Inc. Business Analysis The airline industry has had a few disappointments at the market with the economy fluctuations. Since September the 11th, the airlines are struggling to recover from all the destruction that the terrorist did to the airline industry. Customer’s confidence, high fuel prices, environmental problems, and customer service issues are just a few things that have affected the airlines popularity in the public’s eye. With all that said, how would a mutual fund investor feel about investing in an airline? The mutual funds manager is looking at United Continental Holdings, Inc. as a future investment. The mutual funds investor will being with a complete business analysis of the airline. He will investigate how well the airline is doing. He will look at their annual business reports (balance sheet, statement of cash flow, and income statement); complete a SWOT analysis showing the strengths, weakness, opportunities, and threats, global strategies and their technological advantages. After completion of those items, he will check how well the airlines operational processes and procedures are, the airline practices, and how the airlines product and services compare to their competitors. The mutual funds manager will need some background information on United Continental Holdings, Inc. In 2010, an historic merger...
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...When Money Doesn’t Grow on Trees Anymore! Research Paper BUS 642 When Money Doesn’t Grow on Trees Anymore! The economic downturn in the United States has been intensifying every month since September 2008, and it is having significant impacts on numerous nonprofit organizations (NPOs). It is now clear that this financial crisis is more severe than anything we have experienced in over 50 years; it is affecting every sector of the economy. Managers of NPOs are facing numerous obstacles while having to face an increase in the vital services they provide to the public. The most critical issue is the lack of funding. The effects of the economic recession are spurring NPO leaders and their funders to create and apply innovative fundraising projects, collaborate together and to deeply analyze federal packages and plans for support. Although raising funds in today's tight economy is a challenge, some nonprofits are doing better than others. Organizations that are doing well have numerous amounts of revenue sources and many ways for donors to give, they spend more time and personal effort in building relationships with their donors, have refocused on the importance of developing staff, resources, and programs, and are simply looking to do more, not less (Borning, 2010). NPOs have suffered from the downturn in 2008 and 2009 but the fact is even tougher financial times have come since then for many nonprofit organizations, especially larger organizations that...
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...softening as projects near completion. Nevertheless, we expect average operating income for companies in this segment to rise more than 7% in 2014, supported by the Brazilian government’s focus on infrastructure investments and public-private partnerships. The largest players, which include Construtora Norberto Odebrecht S.A. (Baa3 stable), Construtora Andrade Gutierrez S.A. (Ba1 stable), OAS S.A. (B1 stable) and Mendes Junior Trading e Engenharia S.A. (B1 stable), have been involved in all of the major World Cup projects, including the construction or renovation of stadiums and upgrades to airports and marine ports. Infrastructure projects for the World Cup, estimated at BRL26 billion ($11.5 billion), have been an important contributor to revenues in Brazil during the past few years. Nevertheless, total stadium investments of about BRL 8 billion ($3.5 billion) constitute only a minor portion of the rated players’ total backlog of more than BRL 120 billion ($52.9 billion). At its peak, backlog related to the World Cup represented, on average, about 10% of the total for the large companies in the industry, with the most impact on Construtora Andrade, OAS and Mendes. (See page 8 for impact on rated infrastructure operators.)During the 32 days of the World Cup, heavy construction companies may be negatively affected by a decrease in working hours and lower productivity. Mendes Junior and OAS are more vulnerable to this risk owing to their higher exposure to Brazilian projects. Food and...
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...and productivity, they also pose an unprecedented threat to network security guarding, which has literally taken to the airwaves. This paper will deal with vulnerabilities and risks regarding access points (APs) in a wireless network (WLAN) connecting to a wired local area network (LAN) in enterprises. Data for this paper will come from published academic papers, industry publications including white papers and surveys, and industry specialists. It will also include definitions of terms, policy and procedures that affect access points, and current practices regarding rogue APs. A case study will be presented for a fictional enterprise with multiple locations that has standard procedures, policies, and protocols in place, but recent events have questioned their ability to control access points with the discovery of rogue devices hidden in several office locations. Industry warnings about access points span the past thirteen years, and still new articles appear saying similar warnings, with only the solutions evolving with the technology. Suggested solutions will include security literacy regarding APs and their devices and their compliance; security audits to re-evaluate configurations of current hardware and software, inventory of current APs, wireless devices, ports, stations and their...
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