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University of Dhaka

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Submitted By kona
Words 414
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Hello everyone we are swapnachari my name is .. I am going to present on behalf of my group. Think about a restaurant that will serve you unique and healthy food and at the same time you dont have to spend much. Here we are going to introduce a restaurant just like you want. Well we are presenting the FMC.
At first our main vision is to become the first choice for food item in our target market.
Our mission is to establish this as a memorable fresh and healthy restaurant on the campus
Now lets recover our business and industry profile
FMC will be a partnership business. The land will be leased for 5 years by DU for the FMC. We will invest some amount of our restaurant own and rest we will collect nfrom any commercial bank.
Now lets look over the 3 cs of FMC
Customer: our target customer will be students teachers and staffs of the university and also people from outside the campus
Competitors: we have no direct competitors as we will be the only mashroom restaurant in the campus. Secondarily food restaurant around the campus our competitor
Company: we will serve nutritiouis and tasty food that is alternative to meats and eggs.
Lets talk about the marketing strategy: our strategy is sell for tomorrow not just today we include –flyers
Billboards e business etc
Here is the sample of our flyers
Marketing analysis-
7 ps of restaurant
Product- our product is food item made of mashroom
Price- our pricing will be product line pricing and discount pricing
Place- our place will be in front of the central library
People- we have efficient staff to serve our customer better
Process- we will research the quality integrity of our product
Promotion- we will use below the line promotion
Physical evidence- will be our customer feedback
We also analyzed five forces model of our restaurant
Lets look over the swot analysis
Our main strength will be the ease of accessibility to

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