Premium Essay

University of Macao

In:

Submitted By JackLei
Words 2000
Pages 8
Chapter 9

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Video Cases
Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas) Video Case 1b: Workday: Mobile Solutions for iPad Video Case 2: Evolution Homecare Manages Patients with Microsoft CRM (2011) Video Case 3: Sinosteel Strengthens Business Management with ERP Applications (2008) Instructional Video 1: Zara’s: Wearing Today’s Fashions with Supply Chain Management

6.1

Copyright © 2014 Pearson Education publishing as Prentice Hall

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

LEARNING OBJECTIVES

• Describe how businesses use enterprise systems to achieve operational excellence. • Explain how supply chain management systems coordinate planning, production, and logistics with suppliers. • Describe how customers relationship management systems help firms achieve customer intimacy. • Explain the challenges posed by enterprise applications. • Describe the new technologies used by enterprise applications.

9.2

Copyright © 2014 Pearson Education

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Enterprise Systems

• Enterprise Systems
– Enterprise resource planning (ERP) systems – Suite of integrated software modules and a common central database – Collects data from many divisions of firm for use in nearly all of firm’s internal business activities – Information entered in one process is immediately available for other processes

9.4

Copyright © 2014 Pearson Education

Management Information Systems, Global Edition
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Enterprise Systems

Similar Documents

Premium Essay

Investment Banking

...City University of Hong Kong Associate of Business Administration (Financial Services) | CM 20458Investment Banking | | | Program: Associate of Business Administration (Financial Services) Course: Investment Banking Course Code: CM 20248 Tutorial Group: T03 (Monday) Tutor: Mr. Joseph MOHAN Date of submission: 5 November, 2010 Word Count: | | | | | | | | | | | | | | | | | | Investment Banking ________________________________________________________________________________________________________ Content * Proposal Purpose……………………………………………… | P. 3 | * Background of the Hong Kong-Zhuhai-Macao Bridge………. | P. 4 | * Benefit created by the HZMB………………………………… | P. 5 - 6 | * Financing Model of the HZMB……………………………...... | P. 6 – 7 | * Sponsors of the HZMB……………………………………...... | P. 8 | * Syndication Strategy………………………………………….. | P. 9 | * Risk Allocation Strategy. …… . . ……. . .…………………… | P. 10 | * Term Sheet. . . . . . .… . .…… . .…………………… .……… . | P. 11 – 12 | * Potential Risks and Risk Management…………………………. | P. 13 - 14 | * Conclusion……………………………………………………...

Words: 2418 - Pages: 10

Premium Essay

Anti Corruption Law

...narrowly than under the FCPA but sill includes (1) anyone who holds a foreign legislative or judicial position; (2) individuals who exercise a public function for a foreign country, territory, public agency or public enterprise o; or (3) any official or agent of a public organization. On the other hand, the Hong Kong Bribery Law does not specifically cover the foreign bribes, which results in the controversial judgment on the case HKSAR v. Krieger . In this case, the defendants, the officers of a Hong Kong subsidiary of the Swire Group of Companies were accused of conspiring with a Macau businessman to offer advantages, namely an amount of 29 million MOP (Macau currency) to an agent, the Secretary for Transport and Public Works of the Macao SAR Government, for the award and renewal of public cleaning contracts, contrary to section 9(2)(a) of the Prevention of Bribery Ordinance Cap. 201 (POBO) and section 159A of the Crimes Ordinance, Cap. 200. However, the court stated that the offer was treated...

Words: 1641 - Pages: 7

Premium Essay

Saint Paul's Ruins

...characters, Japanese chrysanthemums, a Portuguese ship, several nautical motifs, Chinese lions, bronze statues with images of the founding Jesuit saints of the Company of Jesus and other elements that integrate influences from Europe, China and other parts of Asia, in an overall composition that reflects a fusion of world, regional and local influences. The Ruins of St. Paul’s are one of the finest examples of Macao’s outstanding universal value. Close by, the archaeological remains of the old College of St. Paul stand witness to what was the first western-style university in the Far East, with an elaborate academic programme that included Theology, Mathematics, Geography, Chinese, Portuguese, Latin, Astronomy and various other disciplines, preparing a significant number of missionaries to pursue Roman Catholic work in China, Japan and throughout the region. The missionary route followed by the Jesuits from Macao all over the region was crucial in facilitating the dissemination of Catholicism in China, Japan and other countries, also enabling a broader interchange in other scientific, artistic and cultural fields. http://en.wikipedia.org/wiki/Ruins_of_St._Paul's...

Words: 286 - Pages: 2

Free Essay

Gambling

...Gambling has grown immensely across the world, and you can bet on that. Gambling today is more mainstream now than ever before. Since this boom in popularity many new on-line web sites have been created to take advantage of this growing craze. Internet Gambling has shot up the most these past few years. In 2005 the first online betting web site started. Today there are over 2,000 online gambling web sites. Take time to think about the rise in television shows that involve gambling, and the stations that air the shows. Bravo, ESPN, ESPN2, Spike, Game Show Network, FOX, NBC, CBS, and ABC all have aired a show that has had some type of gamble involved. Shows like Deal or No Deal, World Series of Poker, Celebrity Poker, Black Jack, some of these shows may not seem like gambling but as long as there is a risk there is a gamble. How many people knew of Texas Hold’em before ESPN started covering tournaments? And now you can’t go a day flipping through the channels without seeing some kind of poker or celebrity blackjack on television. As technology has improved our world by making things easier and more convenient, it has also made the gambling world easier and more convenient. With the rise of Internet gambling web sites, it is easier today more than ever to place a bet. You can see gambling every time you watch television. Whether it be game shows, card games, or just commercials, you see it. I love sports, so I watch ESPN to catch up on news and to see what is going...

Words: 1629 - Pages: 7

Premium Essay

Taklatitut

...Travels of Rizal Rizals First Trip Abroad 3 May 1882 Rizal left Philippines for the first time Spain. He boarded the Salvadora using a passport of Jose Mercado, which was procured for him by his uncle Antonio Rivera, father of Leonor Rivera. He was accompanied to the quay where the Salvadora was moored by his uncle Antonio, Vicente Gella, and Mateo Evangelista. 15 June 1882 He left Marseilles for Barcelona in an express train. Rizal in Barcelona, Spain 20 August 1882 His article "Amor Patrio" was published in the Diarong Tagalog, a Manila newspaper edited by Basilio Teodoro. This was the First article he wrote abroad. Rizal in Madrid, Spain 2 September 1882 Rizal matriculated at the Universidad Central de Madrid. He took the following subjects: medical clinic, surgical clinic, legal medicine and obstetrical clinic.  4 October 1882 Asked to deliver a poem by the members of Circulo Hispano-Filipino, there together in the effort to save the association from disintegration, Rizal recited "Me piden versus." The meeting was held at the house of Pablo Ortiga y Rey.  2 November 1882 He wrote the article "Revista de Madrid" which was in intended for publication in the Diarong Tagalog in Manila, but was not published because the newspaper stops its circulation.  7 November 1882 Rizal wrote an article entitled "Las Dudas". The article was signed Laong - Laan. Rizal in Paris, France 18 June 1883 With Felipe Zamora and Cunanan, He visited the Leannec...

Words: 1759 - Pages: 8

Free Essay

Lvs Strategy

...(G0638741T) Liu Fang (G3529124K) Louis Lim Wei Chun (S8416257D) * Contents Executive Summary | 1 | Company Overview | 2 | External Environment | 2 | Internal Environment | 4 | Acquisitions, Restructuring and Cooperative Strategies | 6 | Business-Level Strategy of Las Vegas Sands in the U.S. | 6 | Corporate- Level Strategy of Las Vegas Sands in the U.S. | 11 | International Business-Level Strategy of Las Vegas Sands | | Macau | 14 | Singapore | 17 | Bibliography | i | Appendix | iv | * Executive Summary Las Vegas Sands is a hotel, gaming and resort development company which operates in many countries worldwide. It has 3 significant establishments; The Venetian and The Palazzo in United States, The Venetian Macao in Macau and Marina Bay Sands in Singapore. The company places strong focus on their code of conduct and ethical behavior of their employees. The company has both tangible and intangible resources. Their capabilities include excellent management of operations and human resources, specifically tailored offerings to the Asian market, the MICE business and Eco 360 cost savings initiative. We have identified their core competencies to be in MICE, the Eco 360 program, its Paiza Club which targets high end Asian clientele and the Venetian theme which is seen prominently in their establishments. We have also analyzed the company’s external environment based on Porter’s 5 forces. Most of the forces are identified to be moderate, with the exception...

Words: 8702 - Pages: 35

Premium Essay

Fashion

...How to target Chinese luxury consumers Fashion in Macau Date:13/11/2012 Students name: Emma Ling Monica Anni Content Content 2 Introduction 2 1.Market 3 A. Market Size 3 B. Region Size 5 C. Consumption 6 D. Distribution 7 a. The real stores 7 b.The online malls 8 E. Communication 10 a.Why we take point-to-point communication 11 b.When to start point-to-point communication 11 c.How to start point-to-point communication 12 2、Main Players 12 A. Brand summary 12 B. Rank 13 C. Brand development 14 3、Consumer Behavior 15 A. The purpose of consumption 15 B. Region Potential 15 4、Market Segmentation 17 A. Geographic Segmentation 17 B. Demographic Segmentation 17 C. Sociocultural Segmentation 18 5.About Destination Macau 19 Conclusion 21 Sources 22 Appendix 23 Introduction Our group chose fashion as our topic in many luxury category, because we as constumers are concerned about fashion in luxury segment, and the most powerful global luxury goods group is also about fashion. (see “2,Main Players”P12).The most important is that Chinese consumers may most concerned about fashion in luxury segment.Because luxury segment always lead the fashion,so that they can put their new products on the sale. We chose Macau as the analysis city because as one of the special administrative regions of China, Macau has its unique policy and economic model(see Appendix). And because the area is small, it’s...

Words: 5834 - Pages: 24

Free Essay

Test

...UM Academic Calendar ACADEMIC REGULATIONS will be considered as registered students upon settlement of tuition fees. However, if a returning student fails to settle tuition fee within the specified period, the student will be charged late registration fee in addition to the penalty for late tuition fee payment. 3. Student Cards a. Once registered, students will be issued with student cards (UM Campus Card). b. A temporary student card will be issued to students who have registered, but have not yet submitted all the required documents. A formal student card will be issued after the student has submitted all the required documents. c. A student card cannot be used by anybody other than the holder. d. In case of loss or damage of a student card or temporary student card, a student may apply for a replacement. Application forms for such replacement are obtainable at the Registry. A card replacement fee will be charged to the student. e. The student card will be renewed once the student achieves the PhD candidacy, no administration fee will be charged to student in such a case. f. Students may refer to the ‘Regulations and Guidelines Governing the Use of the UM Campus Card’ for further details. Late Registration a. Students may apply for late registration if they cannot complete the process within the scheduled period. Application for late registration should be submitted at least three working days before the scheduled registration period by completing application forms obtained...

Words: 5106 - Pages: 21

Free Essay

Macau Destination Report

...Macau destination report 1. Introduction Macau is a developed traditional holiday destination, a legitimacy gambling tourism destination. It is a special Administrative Region of China, and located on the Southeast coast of China to the western bank of the Pearl River Delta. The area of 27.5 sq. km, population in Macau about 95% are Chinese, the remaining 5% includes Portuguese, Europeans and other regions. Chinese and Portuguese are the official languages, Cantonese being most widely spoken. The official languages are used in government departments in all official documents and communications. English is generally used in trade, tourism and commerce. Base on the destination life cycle, Macau is between Maturity and Saturation stage. Macau is well developed, visitors are still willing visit Macau, some are visit Macau frequently. However, some demand is decreased, like hotel, it is starting saturation. Ranking According to UNWTO, Macau ranks the 20th position in terms of the World’s international tourist arrivals and ranks the 5th position in Asia and the Pacific region in 2010. Also, in terms of international tourism receipt, Macau ranks the 11th position among other destinations in the world and ranks the 3rd position in Asia and the Pacific Region in 2009. 2. Comprehensive Inventory and Audit 2.1 The profile of visit and visitors Till to June 2015, the overnight visitors in Macau is around 1,000,000; the main visitors are from Mainland China, over 700,000 (63.8%)...

Words: 2246 - Pages: 9

Free Essay

Ombusman

...Strengthening the Ombudsman Institution in Asia Improving Accountability in Public Service Delivery through the Ombudsman About the Asian Development Bank ADB’s vision is an Asia and Pacific region free of poverty. Its mission is to help its developing member countries reduce poverty and improve the quality of life of their people. Despite the region’s many successes, it remains home to two-thirds of the world’s poor: 1.8 billion people who live on less than $2 a day, with 903 million struggling on less than $1.25 a day. ADB is committed to reducing poverty through inclusive economic growth, environmentally sustainable growth, and regional integration. Based in Manila, ADB is owned by 67 members, including 48 from the region. Its main instruments for helping its developing member countries are policy dialogue, loans, equity investments, guarantees, grants, and technical assistance. Strengthening the Ombudsman Institution in Asia Accountability is essential for good governance, and in many Asian countries the ombudsman is the key accountability institution. Originating in the West, the concept of the ombudsman arrived relatively late in Asia. Yet more and more ombudsman offices are being established in Asia, and they play a critical role in the fight against incompetence and injustice on the part of government officials. This report presents in-depth research on Asian ombudsmen, with a focus on best practices and emerging issues, especially in the context...

Words: 148083 - Pages: 593

Premium Essay

Chinese Population

...Number: In 1949 the population is 54,167 and now is more than 1.3 billion people (1,370,536,875 as of 2010), China is the world's most populous country. ◆ 31 provinces, autonomous region &municipality directly under the Central Government&Servicemen(mainland): 1,339,724,852 (2010) ◆ the Hong Kong Special Administrative Region: 7,097,600 (2010) ◆ the Macao Special Administrative Region : 552,300 (2010) ◆ Taiwan Region: 23,162,123 (2010) As the world's population is approximately 6.7 billion, China represents a full 20% of the world's population so one in every five people on the planet is a resident of China. |Sex ratio: | |At birth: |1.18 male(s)/female (2010 census) | |Under 15: |1.13 male(s)/female (2008 est.) | |15-64 years: |1.06 male(s)/female (2008 est.) | |65-over: |0.91 male(s)/female (2008 est.) | Gender disparity ; Males more than females. |Historical population of China | |Census |Pop. | |%± | |1953 |582,603,417 | |— | |1964 ...

Words: 1421 - Pages: 6

Free Essay

Marketing Medmira

...launch of an OTC Aids Test, we should focus on major changes in the environment, meaning the proliferation of the virus, followed by the development of a global concern about HIV and AIDS, the consequent changes in public perception of the disease and, of course, technological progresses. Once associated with a cluster of injecting drug users and homosexual (marginalized social groups), AIDS was progressively becoming epidemic, spreading among high-risk groups to virtually all over the world. In 2005, the WHO revealed there were an estimated 40.3 million people in the world living with HIV or AIDS and every year, millions of new infections and deaths from AIDS were reported. Information about risky behaviors was disseminated in schools, universities and other social spheres, and developed a certain awareness and consciousness that would be a first-step towards avoiding infection and transmission of the disease. Gradually striving for greater empowerment in their healthcare decisions, consumers should have been more and more aware of their choices and started getting access to better information and medical assistance. During the last decades, medical research has made significant progress in HIV prognosis and slowing progression of a disease, for which is there is still no cure or effective vaccine. Hence, public perception started to change and the old stigma of the “dead-sentenced” disease is starting to wilt. AIDS has become progressively a chronic, rather than a frightening...

Words: 1741 - Pages: 7

Free Essay

History of the 2001 -2002 Concession Public Tender Process in Macau

...University of Macau Faculty of Business Administration GAMM302 Gaming Regulations and legal Environment 2009/2010, second semester Written Assignment Topic: H istory of the 2001 -2002 concession public tender process in Macau Name: Lau Hiu Tung Number: B-A7-0070-2 Date: 30 April 2010 Abstract The purpose of the report this time is to share and have a discussion in the concession public tender process in 2001 – 2002. By reading this sharing, I hope we can have a clear picture about the whole tender process, what has happened, and how was it organized during those 2 years. As this is a very important topic in the gaming sector. Moreover, I will also have a discussion to see the main reason why were those 3 companies won in the competition, and also some specific issue that raised by some of the candidates. Introduction Macau has a very long history in the area of gaming business. In the old days, Macau is being named as “Eastern Monte Carlo”. Now, Macau can be called as “Eastern Las Vegas”, as many foreign companies have started their business in Macau after the liberalization of the gaming industry in 2002. This change let Macau step into a new era and increase its reputation all over the world. Why Macau can have such a big change after the operation in the style of monopoly concession for more than 70 years? How the tender process has been gone through? Why result in these 3 concessions – even though now there are 3 plus 3 sub/concessions, but this is another...

Words: 3243 - Pages: 13

Free Essay

Globalisation

...I. GLOBALIZATION: OPPORTUNITIES AND CHALLENGES A. NEW FORCES DRIVING GLOBALIZATION any people consider globalization nothing new – societies have been interconnected for years. But globalization took different forms in the past and the contemporary conjuncture is new.1 The world has never experienced globalization at this level of intensity before or the speed at which it is transforming and integrating societies. There is no single, all-encompassing definition of globalization, notes Sen.2 Instead, it has become a broad heading for a multitude of global interactions, ranging from the expansion of cultural influences across borders to the enlargement of economic and business relations throughout the world. For the economist, globalization is essentially the emergence of a global market. For the historian, it is an epoch dominated by global capitalism. Sociologists see globalization as the celebration of diversity and the convergence of social preferences in matters of lifestyle and social values. To the political scientist, it represents the gradual erosion of State sovereignty. But disciplinespecific studies explain only a part of the phenomenon. From a multidisciplinary angle, globalization may be treated as a phenomenon, a philosophy and a process which affect human beings as profoundly as any previous event.3 Several factors have been responsible for this phenomenon. This study confines its attention to four growthenhancing facets of globalization that have been among its...

Words: 3609 - Pages: 15

Premium Essay

Samsung Pestel

...Table of Contents 1.0 Abstract and Introduction……………………………..……………………………2 2.0 PESTLE Analysis…………………………………………………………………… 3 2.1 Economic Factors……………………………………………………………. 3 - 4 2.2 Social Factors………………………………………………………………… 5 - 8 2.3 Environmental Factors……………………………………………………… 9 - 10 2.4 Political Factors……………………………………………………………… 11 2.5 Legal Factors…………………………………………………………………. 11 2.6 Technological Factors…………………………………………………………12 3.0 References…………………………………………………………………………… 13 1. Abstract and Introduction Samsung, one of the largest manufacturer, distributor, and marketer of the mobile phone industry in the world. Samsung is recognized as the top 10 world’s most valuable brand in 2012. Although Samsung has about 33.1% market share rate in the mobile phone market, Samsung still has to consider about their macro-environment and its opportunities and threats. Samsung has to analyze their Political, Economic, Social, Technological, Environmental and Legal factors in order to catch up with the fast changing world. In this report, we mainly focus on using PESTEL analysis to understand how the macro-environment factors affect the industry. Each single factor has the potential to fundamentally change the competitive Samsung operates in. Due to the fact that the mobile...

Words: 2406 - Pages: 10