Submitted to: Syed Mahmudur Rahman
Submitted by:
G3
* Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109
Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29
Acknowledgement
We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat.
It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process.
Executive Summary
This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess.
The objective of this report was to simply aim at showing that there is an opening that the Bank has not yet identified and has been unable to seize the opportunity.
Phase 1: Introduction
Basic Bank limited is a well known institution of the country. However, due to the red ocean market [A] of the financial institutes the revenue of the banks is crucial for the survival. It addresses the important services such as loans and deposits scheme
