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Urban Outfitters Continuing Case Study Part 2: Creating a Business

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Urban Outfitters Continuing Case Study Part 2: Creating a Business
Anna Hall
Dean Carol T. Williams
Introduction to Business – BUS 100
July 26, 2010

Creating a Business
There are many challenges when starting up a business such as lack of funds, finding the right location, and establishing a customer base. Funding a new business can be one of the biggest challenges because most people do not have enough money saved up to start a business especially if they are young and just starting out themselves. Trying to get funding from a financial institution can be very difficult, therefore it is best to figure out how much it is going to cost to start a business. It is always a good idea to have a financial plan before starting a business; otherwise the likelihood of the business being successful is slim. If the business is going to be a retail store, finding the right location is very important. It is important that the store is visible from the street, and that it has easy access from the street for both automobiles and pedestrians. It is also important to look at the amount of traffic in the area that the retail store is being considered. It certainly would not make sense to put a retail store out in the middle of nowhere. Establishing a customer base is very crucial to the success of a business. Without customers a business will not have any sales, and if a business does not have sales it cannot survive. Doing some light advertizing is one way to start getting customers into a place of business, and then hopefully word of mouth will increase the traffic.
A niche product is a product or a service that is targeted towards a specific segment of the population. It is something that is needed but not by everyone. One example of a niche product would be something like tattoo creams. Not everyone has tattoos; therefore the product would be targeted

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