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Us Auto Industry

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Submitted By katsigid
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Six Forces Analysis
Industry Definition
For purposes of this analysis the US auto industry includes competitors, buyers, suppliers and stakeholders. Competitors are defined as automobile manufacturers that sell new, light vehicles which consist of cars, trucks, sport utility vehicles and cross-overs. Buyers are defined as consumers, including firms that make bulk purchases (delivery, taxi or rental car companies). Suppliers are defined as vendors of raw materials (metals) and other differentiated parts (electronics or other automotive parts). Stakeholders are defined as US government agencies. Market values and units sold are year to date references for the third quarter ended 2010 that have been calculated by Dow Jones & Co., Inc. and obtained through the Wall Street Journal.
Introduction
The US automobile industry has suffered greatly due to financial difficulty in the recent years. Increasing unemployment (U.S. Bureau of Labor Statistics) has left consumers cost sensitive and demand for new auto sales has declined significantly over the past few years. Consequently, some manufacturers and suppliers have filed bankruptcy and others have had to restructure to remain in business. There are a few manufacturing firms that dominate the industry and entrance barriers are high. Additionally, high overhead costs create exit barriers. As a result, automobile manufacturers and suppliers will continue their efforts to maintain their share of the market and this analysis will prove that the US automobile industry will continue to be highly competitive.
Threat of New Entrants: Low
Corporate brand and reputation result in buyer loyalty and create barriers to entry in the automobile industry. A new entrant without adequate resources for promotion may have difficulty accessing the necessary distribution channels to survive. High capital expenditures are also required

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