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Ust Case Study

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The US smokeless tobacco industry grossed over $2 billion in revenue in 1998. The market consisted of over five million consumers of moist smokeless tobacco and seven million consumers of chewing tobacco. USDA reported moist smokeless tobacco has been the fastest growing segment of the tobacco industry with a 3.7% annual growth rate as compared to the 2% decline in cigarette volume over the same 17 years. Many factors contributed to the success of the smokeless tobacco industry. Increases in smoking bans caused many customers to switch to smokeless. Many consumers also perceived the smokeless tobacco as less of a health risk. The price of moist smokeless tobacco is comparably less than cigarettes. It is predicted that the market will continue to grow 1-3% over the next few years.
UST is the largest smokeless tobacco producer controlling approximately 77% of the market. Historically, UST has been very aggressive with its price increases. This has resulted in a solid boost in the company’s earnings, and large payouts of dividends. UST is widely known for its conservative debt policy, and high dividend payout. This gives the company considerable attention on Wall Street. Despite a recent “neutral” outlook from Wall Street, UST has decided to borrow up to $1 billion to accelerate the company’s stock program.

1. What are the primary business risks associated with UST Inc.?
Historically, UST has been one of the best investments in corporate America. In 1998, UST was deemed the most profitable company, in terms of ROE, ROA and gross profit margin, by John Dorfman. However, the tobacco industry as a whole faces a lightly less certain future due to many factors. I think the text touches on this in the statement, “Despite strong cash flows, the U.S. tobacco industry is characterized by legal challenges, declining volumes, marketing restrictions, taxes,

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