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V. P. of Operations

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The operations division of an automobile manufacturer plays an integral role in the success of the company. The position of vice president of operations directs management and the numerous employees of the department to get a finished product or service to customers. During the economic downfall of 2008, many companies were hit hard financially and suffered huge losses. General Motors, one of the biggest automobile manufacturers in the world, took a major blow when the bottom fell out of the automobile industry. In the last five years, the company has been under major scrutiny because of poor decisions that led the automaker to ask the government to bail it out and save it from financial ruin. After receiving a financial bailout, the company needed to reevaluate the operation of the company. It is the vice president of operations’ responsibility to ensure that the company can recover and remain in business. Operations management is responsible for the planning, coordinating and the control of a company’s resources which are used to produce a good or service (Reid & Sanders, 2012, p. 3). The vice president is the head of this department and manages lower level employees who directly complete the tasks necessary to operate the company. As the head of this division, the vice president must ensure that the operations division is operating in a manner that is aligned with the organization’s operational strategy. After a thorough review of General Motors’ operational strategy it was determined that there has been a shift in the operation of the company that has caused it to stray away from the company’s original strategy. In particular, General Motors operational strategy involved operational efficiency. Part of General Motors operational strategy is to develop quality products and create a self-sustaining cycle of reinvestments (www.gm.com). This included a strong

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