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Submitted By sarahasan
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Executive Summary
Cement industry of Bangladesh is in its growth stage. The industry is developing day by day. Lafarge Surma Cement Limited is one of the major producers of quality cement in Bangladesh. As per the course requirement we are told to conduct the fundamental analysis of Lafarge Surma Cement Limited. The company is a listed company and its shares are traded in the capital market. We have collected the annual reports of last couple of years and from the data we have prepared the proforma income statement, free cash flow and then ultimately the valuation of the company’s share. We have shown the market strategy of the company. They prefer differentiation that is high price for high quality. The industry life cycle indicates that Cement industry is in its growth stage. We have shown the competitive forces along with Michael Porter’s five force model. Competitive advantage and disadvantages are described there. Then the ratio analysis gives us the performance of the company. Then the prospective analysis gives us the intrinsic value of the company’s share, which is 16.79 Tk. whereas on 31 December, 2012 the market price was around 32 Tk. We have confirmed our valuation with the help of Sensitivity, Scenario and Simulation analysis. After the valuation we have found that the share is priced higher than the intrinsic value. That means the share is Overpriced. Holders of the share should sell the share or should take a short position of Lafarge surma’s’s share.

Analysis of the performance of the company through ratio analysis on four dimensions against benchmark, peer and industry as well as over time has been done. Determining potential red flag, conducting DU-PONT analysis computation of FCF analysis of sustainable growth, estimation of value addition, measurement, and degree of financial leverage have been done.

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