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Value Align

In: Business and Management

Submitted By waseemb
Words 1104
Pages 5
Running head: Value Alignment

Value Alignment
Anna Wilson, Stephanie Grosche, Sande Mcbride, Waseem Bohra
BUS 475
University of Phoenix

April 16, 2012

In the world of business, strategic planning is the key to an organization success or failure. This paper will discuss the importance of alignment between an organizations stated values and an organizations actual plans and actions. This paper will give examples of Team D’s real life experiences of personal values that drive actions, behaviors as it is aligned between personal values, actions and behaviors. Team D will analyze the degree of alignment between Trader Joes organization stated values and the organizations actual plans and actions. This paper will explicate the differences of degree of alignment between Team D’s group members individual values and the organizations values of Trader Joes; as reflected by Trader Joes plans and actions. Trader Joe’s was established in the 1950s as a convenience store. In 1967, Trader Joes changed its course and created larger grocery stores that offered hard to find, great tasting food (Our Story, 2012) with the Trader Joes brand name. The idea was to have innovative products that customers could save money on. Trader Joes does not believe in carrying an item that sits and does not sell. Doing this will eliminate product waste and different products can be brought in that will be higher in demand. This also saves both Trader Joes and the consumer money. Trader Joes vision is “great food plus great prices equals value” (Our Story, 2012). Trader Joe’s does not charge a suppliers fee to stock products on shelves like other grocery stores. This saves also saves the consumer money. Trader Joe’s two main goals are great products and great prices. This is important because consumers want to save money on products, yet eat

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