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Value Chain and Competitive Forces

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Value Chain and Competitive Forces

ITM 524 - Foundations of Information Technology Management
Module 2 – Case 1

Trident University International
January 4, 2016

Value Chain and Competitive Forces The value that an organization creates and acquires is referred to as the profit margin. This means that the more value the organization creates the more profitable the it has a chance of becoming. In order for an organization to remain profitable, they must develop a competitive strategy. Michael Porter developed the concept of the “value chain,” which is a “set of activities that an organization carries out to create value for its customers (Porter's Value Chain, 2015).”
The Five Forces
The five forces model was developed by Michael E. Porter to help organizations evaluate the quality of a particular industry’s competitiveness and develop business strategies accordingly. The five forces are supplier power, buyer power, competitive rivalry, threat of substitution, and threat of new entry (Porter, 2008).
Supplier Power
With supplier power an organization determines how easy it is for suppliers to drive up prices. This is determined by the number of suppliers of each key input, the exclusivity of their product or service, their strength and control over the business, the cost of transferring from one to another, and etc. The scarcer the supplier choices an organization has, and the more the need for suppliers' help, the more powerful the suppliers become (Porter’s Five Forces, 2015).
Buyer Power
With buyer power, you figure out how easy it will be for buyers to drive prices down. This is determined by the number of buyers, the significance of each individual buyer to an organization, the cost to them of changing from the organization’s products and services to those of someone else. If an organization only deals with few, powerful buyers, then they

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