...-For Immediate Release- MERCEDES BENZ KEEPS INNOVATING AND LAUNCH THE A-CLASS. Madrid, 18 October of 1997. Mercedes Benz launches the A- Class which believes in the next generation , combining the internal comfort and space of a minivan with the practical dimensions of a compact car. The product development and new production cost an estimated DM 2.5 billion and lasted forty-seven months. This time, for the first time, Mercedes Benz class A represents a new milestone for our dynamic brand, setting up a new car completely new, down to the last detail. The Mercedes A-Class Concept is the first heartbeat of a new era whose expressive design stands for concentrated dynamism and innovation. Mercedes supports the reputation for quality with the launch of this new model, which addresses young families, singles, and 50 % woman, as well as families and couples needing a second city car. Our dynamic brand focus this time in his emotive design with powerful engines ranging from 80 kW to 155 kW. Moreover the class A car is still extremely efficient with emissions from just 98 g of CO2/km and a best-in-class drag coefficient of 0.27. The exterior designs the most progressive design in the compact class. It stands as 18 centimetres lower on the road the preceding model. This class A aim is to communicate design and dynamism at the very first glance. At the same time the new model point up that for Mercedes-Benz, safety is not a question of price - the accepted specification incorporate...
Words: 367 - Pages: 2
...About a week ago after driving my Mini Cooper for a short distance the EML light in the car would come on and the car would hesitate. The car then would loose pressure dropping the speed from normal speed limit to no more than 5 – 10 mph. After parking the car, I noticed that the fan would come on and remain on for an extended period. When I lifted the hood of the car, I noticed that the coolant supply would be low. Replacing the coolant supply did not seem to fix the problem. I attempted to figure out the problem with an experiment. I drove the same speed around the block multiple times. The third or fourth time I noticed a difference. When I drove the car approximately a mile, the temperature gage would increase activating the EML. Then the car would hesitate, loose pressure, and decrease in mph. It seemed to be a direct correlation with an increase in temperature, the EML light coming on, losing pressure, and the decrease in mph. So to make sure there were not any confounding variables, I drove the car slowly to ensure speed was not a factor. Decreasing the speed did not change anything. I was able to make the same observation. I took the car to the auto repair shop. The repair person informed me that there was a leak in the coolant system. The leak caused an increase in the cars temperature. The increase in the cars temperature activated the EML light. The car would loose pressure. When the car lost pressure, the protection mechanism would activate to prevent any real...
Words: 297 - Pages: 2
...take to consideration. I picked this because I am looking at buying a new car and while making small talk with the saleman I asked him this question. I got a lot of usefull information that relates to this question. There are many ways that a segment can be considered. For example, the auto market could be broke down or segmented into : driver age, engine size, model type, cost, and so on. However the more general bases include: By geography - such as where in the world was the product bought. Example America or Foreign By psychographics - such as lifestyle or beliefs. Example Cadilac or Hummer high class people. By socio-cultural factors - such as class. By demography - such as age, sex, and so on. A example of demography would be mini vans for family soccer moms type. Trucks for the working guy. A company will evaluate each segment based upon potential business success.Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliverhow big the segment is how the segment fits with the current direction of the companyand its vision. I also researched hotels and seen that there is a similarity with cars and hotels. Hotels are built to a specific price range like how you have your five star hotles and so forth. Cars are done the same way you have your affordable ones say a Nissian Versa a one star hotel then you have your Cadilac Escalade your Hilton or what ever a expesive...
Words: 334 - Pages: 2
...Theme Chart Analysis Using the Grounds Theory approach our group determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below. Theme: One Day Without Shoes The most talked about theme turned out to be Social Justice and a large sub theme of social justice was Toms campaign advertising campaign; One Day Without Shoes. Therefore we began to evaluate the effectiveness of the Toms Shoes campaign “One day without shoes,” which is held every year. This year of 2012 the event was held on April 10th, 2012. We predicted that advertising of the campaign through digital and traditional media would increase brand awareness to customers and therefore show an increase in the online chatter or buzz before the date of campaign. We also expected to see many positive comments and customer participation after...
Words: 3810 - Pages: 16
...The robbery It was summer vacations and I went on holiday with my friends Josie jump and jazzy Jasmine to France in a village to visit a friend. This was a wonderderful place to visit. We went to do grocery shopping, as we were going to do a party. It was a weaseling windy day, there was a bold man giving dirties. It was sunny Sam who sat motionlessly, scanning the street from the car he had stolen two days ago, red like blood and a nineteen eighties Mercedes that no one would notice. He'd been parked in front of a grocery store for about 2 hours tracking the cars ; who went in and out of the grocery store . Nobody really paid attention to the cars a lot, as everybody would be busy bees doing there shopping. Sam hadn't always been so careful. He'd spent a few years in prison because he was a bit stupid to think his plans through. But by now he had worked out some pretty good rules to follow. Sam didn't need too do much for his purposes anyway; he never liked the way of rich. He just wanted to lead a nice simple life away from the giant cities. Nothing wrong with that is there? , whispered to himself. Springfield lane didn't have much of a police force just a few cops here and there sorting out minor offences, which was their most serious duty. This is one of the reasons why Sam chooses villages rather than humungous cities; he can steal cars in this way. He was going to steal another Mercedes which was bogey green bogey green. He meets a pretty girl called Sophie...
Words: 661 - Pages: 3
...tool. After Mr. Sheridan made his proposal, and according to testimony in a subsequent product liability suit, a top production engineer told Mr. Sheridan , "That ship has sailed. We told you that last time. Next subject." In Jimenez v Chrysler Corporation, 269 F.3d 439 (4th Cir. 2001), the jury deliberated only 2.5 hours before returning a verdict for the Jimenez family of $262.5 million, $250 million of which was punitive damages. Chrysler agreed with the National Highway Traffic Safety Administration (NHTSA) to replace the latches on 4 million minivans manufactured since 1984. Chrysler has spent $115 million for that replacement program on everything from notification to installation and estimates that about 61 percent of the van latches have now been replaced. The number of deaths from ejection through the rear minivan doors is 37, which is 11more than the fatalities from the Ford Pinto exploding gas tank defect but well short of GM's 168 fatalities in side-saddle gas tank collisions in that company's pickups. Chrysler has 40 lawsuits pending around the country that involve rear-door ejection deaths and injuries. However, damaging evidence brought out in the Jimenez case tends to be the focus of...
Words: 859 - Pages: 4
...Managerial Economics Wednesday, February 25, 2015 Assignment #2 Vans Shoes Vans shoes were introduced in 1966 out of Los Angeles County, California by Paul Van Doren, hence the name Vans. It is considered a market leader amongst the skateboarding market, and is considered to be a niche product in the athletic shoe market. Vans regional strengths are the West Coast while maintaining international strengths through their distribution in over 50 countries as well as through the Internet. Since Vans shoes has been in business for nearly 50 years their Product Lifecycle has varied. The Product Lifecycle of Vans Shoes now is at the maturity stage, where sales grow at slowing rates and finally stabilize. In this stage, products get differentiated, price wars and sales promotion become common and a few weaker players exit. Growth in the Americas, representing about 70 percent of total revenues in 2011, will account for nearly half of the anticipated $1 billion in revenue growth. With balanced growth across both wholesale and direct-to-consumer channels, a key focus will be expansion outside Vans’ core West Coast market. Major metropolitan areas such as New York City and Mexico City, where Vans has demonstrated great success, will be utilized as epicenters to drive brand awareness. In EMEA (Europe/Middle East/Africa), Vans expects to add $350 million in revenues by 2016. This follows a year of exceptional growth in 2011 when Vans achieved 55 percent constant dollar revenue growth in the region...
Words: 2159 - Pages: 9
...Expansion Ideas As upcoming entrepreneurs we discussed many ideas that will be beneficial to the owners. Many consumers are being health conscience about what foods they should consume, the trend towards organic fruits and vegetables is increasing. We see an opportunity to expand this existent business to have a mobile produce truck a way to get fresh food into kitchens. The mobile store is simply a truck or van that will be converted to have a stand/showcase on the adjacent side of the truck/van, the truck will carry fresh produce and other healthy staples like grain, beans and dairy products that will then be displayed on the stand . The truck will travel to neighboring Old nursing Homes and Retirement Homes on certain days and hours which will be serviced by one to two employees. The prices will be reasonable and affordable to the clients . Many of the existent clients and potential clients will appreciate this unique service that brings the market to their homes. Clients can see, feel, and smell the fruits and vegetables they buy without traveling any distance which is a strategic idea for seniors that are mobility impaired. If the mobile truck expansion plan is too costly we can use another potential alternative which is simply setting up a Mini Market in the retirement home. The mini market will change from location to location on different days of the week so will have a set weekly schedule of the days and times that the Mini market will be open for business. The...
Words: 281 - Pages: 2
...SHOES THAT PICK UP GIRLS May 13, 2012 SHOES THAT PICK UP GIRLS The Vans advertisement “How to pick up girls with your feet" implies to patrons that because someone is wearing these shoes it is inevitable that women will want them regardless of their looks, personality, or status. According to this ad, the shoes will elevate you to an irresistible status in a woman's eyes. This brand is mostly synonymous with the skater and the BMX biker scene; however it seems the company is trying to appeal to a bigger market. This advertisement uses appeals to ethos, pathos, and logos to sell a product Vans insists will undoubtedly attract woman simply because female onlookers see these shoes being worn. The visual image of an attractive woman in the advertisement is mainly working on a viewers need for acceptability in an attempt to motivate and convince them to purchase Vans shoes. The advertisement plays off the emotions of adolescence; teenagers and young adults are made to think that if they have these shoes beautiful women will be instantly attracted to them. Furthermore, the use of a beautiful woman with plump, full, luscious lips with a deep red lipstick color draws the viewer’s eyes immediately to the woman before anything else. This portrayal would lead one to believe wearing these shoes leads to gaining a beautiful, sensual woman. Secondly, the advertisement has credibility because of its name (Vans) and the reputation they have created for themselves throughout the years...
Words: 579 - Pages: 3
...DSDFFSDFSDFGSD • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales...
Words: 285 - Pages: 2
...Assignment#1 May 20, 2013 Submitted by: Amielah Gabertan Aya Arciaga Bey Cruz Jeuzell Azairah Paul Reyes Name of Business: NEWS TRANSPORT Mission * We will ensure an economical and a hassle-free car rental services by treating our customers as royalties and providing them an exceptional experience that will cater beyond their needs. * We will treat occurring problems as an opportunity for improvement and to the betterment of the business. Vision * NEWS TRANSPORT will rise with other car rental transportation services by committing to excellence and providing unmatched customer service. Marketing Survey Questionnaire (Draft) Name: Check your answers to the following questions. 1. When travelling, what kind of transportation services you use? Please check all that applies * Own car * Bus * Car rentals *If you checked the "car rentals" please proceed to question # 5 2. List all the places you have been to 3. Have you tried renting a car? * Yes * No *If yes, please proceed to question #6 *If no, please proceed to question #4 4. Are you willing to rent a car? * Yes * No *If yes, please proceed to question #7 *If no, what are your reasons? 5. How much are you willing to pay? (Per pax) * 500 - 550 * 600 - 650 * 700 - 750 * 800 and above. 6. What are your usual negative experiences when renting a car? Please specify 7.) Approximately...
Words: 762 - Pages: 4
...largest purchases you can make besides buying a house, plane, or yacht. There are many things to consider when buying a car. First you should consider a budget to buy a car. Are you going to buy it outright, lease, or are you going to finance? Each one of these requires a commitment of your finances and you need to make the best descion. Along with just the purchase price remember that there is maintenance included in what you need to budget. How much will tires cost, oil changes, and brakes? These are all good things to keep in mind. Next would be type, American or Foreign. Do you have a preference based on beliefs or is it something that is not important to you. Another thing to take into consideration is your needs. Do you need a tuck, van, or car? Will one work better for you than the other or is it just about looks or affordability? If you have a spouse and 4 kids is it really smart to by a 2 passenger vehicle? Other things to consider would be brand, color, and model. When I look at buying a car I also take into account “what am I buying it for”. What is the purpose of buying a car and how am I going to utilize it? Many question shall arise when encountering the situation. The best course of action is to determine the why factor. Are you buying it for work or school, do you need it to haul trailers. These are all good questions to ask yourself before diving into a purchase. Knowing what you want before you buy a car is also very...
Words: 308 - Pages: 2
...The invention of automobiles has changed the world for the better because without them the world would not be able to function the way it does today. If automobile had never been invented there would be no way to move products to the different parts of the world and we would not be able to cook and eat the foods from all over the world. We would not be able to get to work, or to doctors appointments or even the hospital if one needed to go there. There would be no fire trucks to come and put out fires and no ambulance to take the sick and injured to the hospital. There would be no trains to move good and products to the different parts of the world. Without buses many people would not be able to get around the world and the cities. There are many reasons as to why the automobile is a great invention. We rely on them to take us places to provide for our families and ourselves. Automobiles can get one out of dangerous situations and save lives and without it many people would not be here. I love to get in my car and just drive to clear my head and think about life. I use my car to take me all over Florida to visit my family and to take my children many places that they want to go and without it we would be stuck in the house with nothing to do but look at TV and play games on the Internet. I love to travel to me it is relaxing to my mind because its like an escape from the worries of my life and one needs to get away sometimes. Man if I could not take my kids to the park they would...
Words: 462 - Pages: 2
...1. Timberland stakeholders would include the owners and the employees from their 300 factories worldwide. Then the stakeholders reach out further to the companies suppliers and their business partners. Also included in the stakeholders list is the government and the local communities where the workers volunteer forty hours per year. Most importantly stakeholders include future generations and the customers. I think Timberland is has an advantage when it comes to the stakeholder map of other companies because they were a family owned company for sixty years. The Swartz family will always be a stakeholder of Timberland 2. Timberland is known as protector of the earth. The competitive advantage given to them by their environmental sustainability because they are more deeply committed to Earthkeeping then any other American country. For example the soles of their boots consist of nearly fifty percent recycled materials. Another example of a successful company technique is how the company gives every employee forty paid hours to go out and volunteer in their community. I think this experience is remarkable because many companies couldn’t afford or care enough to do that for the community. The final example of a success in the environment sustainability is how Timberland has factories in thirty eight countries and with different environmental conditions everywhere Timberland assists their manufacturing partners with improving the land, water, and air around their tanneries and plants...
Words: 489 - Pages: 2
...The Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding...
Words: 3599 - Pages: 15
