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Vancouver Cab Company

A Business Analysis

Cheryl Bays
BUS 101
Prof. Worthington
Word Count: 1132
INTRODUCTION:
The purpose of this paper is to give an analysis of Vancouver Cab Company, a local and family owned and operated Taxi Company. Included will be a description of the business and its stakeholders and give their relationship to the business, as well as the internal and external factors that affect the company and its employees, contractors and owners.

DESCRPITION:
In 2004 Jennifer and Tony Smith started Woodland Cab LLC with one car, a Chrysler Le Baron, in North Clark County as an LLC. In 2006 they moved into Vancouver with eight car certificates and six cars on the road. Tony drove cab for the “original” Vancouver Cab for 11 years, giving him and Jennifer a good sense of the needs and wants of the community they were to serve. The company values describe the business, “We are not here to get bigger than our britches, we are here to serve the people and business of Clark County and surrounding areas. Our goal is to have the customer arrive safely at their destination in a friendly, timely manner”. Vancouver Cab has a few different names such as Battle Ground Cab, Woodland Cab and Clark County Cab.

STAKEHOLDERS:
Vancouver Cab has an unlimited base of stakeholders that benefit from the company. The list cannot be compiled in any kind of a value to each stakeholder due to the variance of the importance to the rider. Of course, to each rider in the taxi it is important to them, so it is important to the driver and the company. * Drivers: The drivers are subcontractors that are sole proprietors. If the company did not have dispatchers to connect the driver with the customer, he/she would not make as much money to support themselves and their families. * Office employees: The office

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