Free Essay

Vantage Printers

In:

Submitted By azeemaftab91
Words 346
Pages 2
Vantage Swot:
Strengths:
* Creativity in using ink and paper and with the help of vision and imagination, producing what is most effective for their customers * Fulfilling what vantage promises (i.e. unique product solution and on time delivery) * Out of the box thinking, acceptability of change, and passion
Weakness:
* Inability to define their exact business model (currently working in many diverse products) * Creativity sometime leads to products that are not largely accepted in society (as mentioned by speaker of their mistakes) (risk of mistakes/flop ideas and products) * Imitation of ideas and final products by competitors
Opportunities:
* Can diversify easily into other related business i.e. marketing and design specific * Create strong brand and their recognition as packaging and design experts * Adapting change of new trends in packaging and design
Threats:
* Competitors offering same products with low prices * New entrants focusing and specializing in one product segment (can capture vantage’s market as well) * Availability of resources for producing final products

SO strategy:
Vantage can always use their potential for packaging and passion of their work for the changing trends in marketplace. For instance providing one-stop-shop solutions for their customers will be a great idea. Keeping a keen eye on what and how market and business are changing can help vantage to improve or even diversify in right direction. Utilizing past experiences and learning for developing effective communication in future.

View about Vantage Printers: Success story of Pakistani entrepreneur, Mr. Adnan Bashir started his business in early 90’s and now leading one of the leaders in printing industry. What inspired me most were his vision, passion and creativity which helped him throughout and now vantage has evolved from packaging to design and even marketing solutions for their customers. Their marketing and creative teams always strive for creating and maintaining a sustainable relationship with all our clients. A rather simple business model but effective in every manner, Vantage has developed and matured into a substantial and diversified design and print practice, offering services for not only Pakistan but for Asia, Europe and America as well.

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