Varun Challenge 1: According to the future scene, genetic scientist Brandt “looked at … genetic research on AncestTREE.com” and despaired that he would “be targeted by genetic info pop-ups whenever a newsfeed is available.” This critical problem is related to advertising’s growing attempt to pervade every aspect of our daily life, aided and abetted by the growing influence of technology. This may be a problem because advertisers are able to exploit the spread of digital media to antagonize citizens with often irrelevant information, gleaned to be somewhat remotely relevant through relentless spying on our internet habits and data, capabilities granted to them by the internet itself.

Varun Challenge 2: According to the future scene, color-blind