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Velocity Cellular Case

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Submitted By pbueno16
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Phillip Bueno
Financial Reporting
Case – Velocity Cellular
2/2/15

Velocity Cellular is a cell phone company who charges subscribers for its service on a yearly basis. The prepaid minutes are used by the subscriber during the year and a new voucher for another year of service must be purchased. The upgraded activation cards are one-time payments to upgrade current phones but do not provide the subscriber with a year of service. Subscribers who decide to upgrade their activation cards via the “Power Starterpack” will receive the new activation card as well as a prepaid voucher for service. The activation cards are products that can be recognized at the point of sale. However, the prepaid vouchers constitute deferred revenue which must be recognized when the service is used. When recognizing revenue for the Power Starterpack, Velocity can immediately recognize the sale of activation cards because they do not require extra service after sale. This early recognition of revenue increases income because the revenue is recognized in the same period it is earned. The prepaid vouchers in the Power Starterpack require a different method of revenue recognition. The vouchers may be redeemed in periods after the ones they were purchased in. This means that the sale of the vouchers is declared as deferred revenue because revenue is received, but the service has not yet been provided. Once service has been used by the subscriber, the revenue from the use of the service is reduced from deferred revenue, and real revenue is recognized.

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