...evaluating the three appropriate standards on the goals of Verizon Wireless that I discussed in an earlier assignment during week three here participating in Management 521 course. Verizon Wireless three appropriate standards in my bias opinion are the mission statement, goals, and objectives. I will also mention the tools will be utilized measuring the company’s performance against the determined standards. Verizon Wireless mission statement states: "As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees, and investors." Verizon Wireless also has a vision statement: "Verizon's commitment to top quality service is well known. Verizon is the pre-eminent service provider in the industry. Our legacy of customer service -- bolstered by the nation's largest and most reliable network -- is unparalleled. And, we continue to make strong progress in delivering on our promise to be the nation's best provider of quality local, data and long distance services." The organization statement of purpose protocol is always in effect throughout the daily routines of all it company’s employees. Executive management constantly is reminding everyone on the company’s mission and vision and the goals the company is striving for. The goals the organization sets are high but attainable. The main goal of Verizon Wireless is to be “The Most Reliable Network”. The...
Words: 705 - Pages: 3
...Re.: “MCI Takeover Battle” Case Analysis Attached is an analysis of “The MCI Takeover Battle: Verizon versus Qwest” I. STRATEGIC PROFILE This case profiles MCI’s merger debate between Verizon and Qwest in 2005. At this time, many other companies are merging due to the industry consolidation, therefore forcing MCI to keep up with its competition. MCI was acquired after a bidding war between WorldCom, British Telecom and GTE, with the winning bid being a $37 billion offer from WorldCom. MCI-WorldCom then acquired many other communication companies excluding Sprint due to a U.S. Justice Department ruling. WorldCom operated throughout its filing of bankruptcy, resulting with MCI being not only the surviving company, but one of the most extensive networks in the world. After posting losses in 2004, MCI must undergo a strategic process in which to choose the better bid, Verizon or Qwest, in order to stay on top of the industry. II. SITUATION ANALYSIS Many general environmental trends are effecting Verizon, Qwest, and the communications industry as a whole. The always changing technological needs are shifting from landlines to wireless, where Verizon has seen about one in five people using their wireless phones as their primary forms of communication. However, Qwest is still generating a strong majority of its revenue from their wireline segment, and will therefore have to eventually undergo the process of shifting to wireless. Demographics also play a large role in the success...
Words: 1276 - Pages: 6
...Competitors Analyis 1. Major Competitors As a major communication service provider that covers 280 million people in the United States, T-Mobile still has major competitors that the company has to continuously compete with. T-Mobile’s major competitors are At&t Inc., Sprint Nextel Corporation, and Verizon Communications Inc. (Annual, 2014). 3. Competitors Comparative Advantage T-Mobile’s competitors have a comparative advantage that makes competition fierce. At&t Inc. has a strong competitive advantage over T-Mobile by having a strong position in the business services market. Among their business strong position At&t Inc. also has the world’s most advanced Internet Protocol (IP) backbones in the industry (AT&T Inc., 2014). At&t Inc. is also one of the largest telecommunications service providers as they serve to 110.4 Million wireless subscribers, 24.6 million line subscribers, and 16.4 million broadband subscribers by the end of fiscal year of 2013. The company shares a 58% market share with Verizon, AT&T holds a 27% market share (AT&T Inc., 2014). Another fierce competitor that T-Mobile has to strategically compete with is Sprint Nextel corporation. Sprint Nextel Corporation has a competitive advantage over T-Mobile as they are the third largest telecom provider in the United States. Sprint as also partnered up with SoftBank, an internet company, that has invested $22.2 billion for an 80% stake in Sprint (Sprint Nextel Corporation...
Words: 709 - Pages: 3
...SWOT Analysis Of Verizon Communications Author DeVry University Instructor Principles of Management/MGMT-303ON Spring Session A March 22, 2008 Introduction As Stacy Collet stated, “In order to swat the competition you need to understand SWOT. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It's a way to analyze a company's or a department's position in the market in relation to its competitors. The goal is to identify all the major factors affecting competitiveness before crafting a business strategy. “Verizon, formerly a Communications has now evolved into an Entertainment Company. Verizon now provides Telephone, Television and Internet services. (ComputerWorld, 2002) History Verizon Communications Inc., based in New York and incorporated in Delaware, was formed on June 30, 2000, with the merger of Bell Atlantic Corp. and GTE Corp. Verizon began trading on the New York Stock Exchange (NYSE) under the VZ symbol on Monday, July 3, 2000. The symbol was selected because it uses the two letters of the Verizon logo that graphically portray speed, while also echoing the genesis of the company name: veritas, the Latin word connoting certainty and reliability, and horizon, signifying forward-looking and visionary. While Verizon is truly a 21st century company, the mergers that formed Verizon were many years in the making, involving companies with roots that can be traced to the beginnings of the telephone...
Words: 1302 - Pages: 6
...Course Project (Acc504-Managerial Accounting) Verizon Communications, Inc [pic] Team Verizon By: Sanobar Salim Adam Abraham Johnny Ly Salih December 14, 2014 Executive Summary Verizon Communications Inc., headquartered in New York, is a global leader in providing broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, serving more than 93 million customers. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a workforce of 238,000 and last year generated revenues of more than $120.5 billion. The major asset for Verizon commination is their Financial Stability: According to Verizon Communications 2013 Annual Report, the company has $227.3 billion in assets, operating revenues of $120.5 billion, Gross Profit ratio of 19.5, return on asset of 8.6, return on equity of 24 %and cash and cash equivalents at the end of the year ranging from $1.2 billion – $9.7billion over...
Words: 2585 - Pages: 11
...Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/MGMT-303-Principles-of-Management-Entire-Course-DeVry-1882.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com MGMT 303 Week 1 Checkpoint MGMT 303 Week 2 Checkpoint MGMT 303 Week 3 SWOT Analysis: The McDonald’s Corporation MGMT 303 Week 3 SWOT Analysis: Verizon Communications Inc. MGMT 303 Week 4 Checkpoint MGMT 303 Week 5 Checkpoint MGMT 303 Week 6 Case Study: MotivatingEmployees; Empowered & Appreciated MGMT 303 Week 7 Checkpoint MGMT 303 Week 8 Final Exam Set 1 MGMT 303 Week 8 Final Exam Set 2 MGMT 303 Week 8 Final Exam Set 3 MGMT 303 (Principles of Management) Entire Course - DeVry IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/MGMT-303-Principles-of-Management-Entire-Course-DeVry-1882.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com MGMT 303 Week 1 Checkpoint MGMT 303 Week 2 Checkpoint MGMT 303 Week 3 SWOT Analysis: The McDonald’s Corporation MGMT 303 Week 3 SWOT Analysis: Verizon Communications Inc. MGMT 303 Week 4 Checkpoint MGMT 303 Week 5 Checkpoint MGMT 303 Week 6 Case Study: MotivatingEmployees; Empowered & Appreciated MGMT 303 Week 7 Checkpoint MGMT 303 Week 8 Final Exam Set 1 MGMT 303 Week 8 Final Exam Set 2 MGMT 303 Week 8 Final Exam Set...
Words: 252 - Pages: 2
...Business Analysis This is a business analysis for the AT&T Company. AT&T is one of the leading telemarketing companies in the US based on total revenue. AT&T offers its services in the US and around the world. The following items are discussed in this analysis: internal and external stakeholders, wants and needs of the stakeholders, and how the company is fulfilling those needs. At the end of this analysis, it will have information to help investors to decide whether to invest in this company or not. AT&T Vision According to the AT&T code of business (2012), the company vision is to connect people with their world, everywhere they live and work, and do it better than anyone else – is what unifies them as a company Code of business. (2012). AT&T.com, Retrieved from http://www.at&t.com. AT&T Company Headquarters is located Dallas, Texas with approximate 265,410 employees. The company current CEO is Randall L. Stephenson and his total annual compensation is $27,341,628. The company had done well in the past and continues to do an excellent job that showed with recorded revenues of $124,280 at the end of the financial year of 2010. These results showed an increased number of 1.4% compared to 2009. SWOT Analysis Overview AT&T Company provides telecommunications services in different locations in the US and the rest of the world. The marketing department has been able to provide significant economies in the area of scale and bargaining that offer the company a huge competitive...
Words: 2226 - Pages: 9
...VERIZON COMMUNICATION INC. Telecommunication industry is one of the fastest growing industries in the world, with advancement in internet technology, advancement in trade and commerce, social dynamics and an ever-expanding global market. Telecommunication has become one of the most essential mediums that facilitate communication, interaction and transaction in both social and economic platforms. To this end, many companies have invested billions of dollars world wide in an attempt to rip some of the benefits the young but lucrative industry has to offer. Verizon Communication Inc. is one such industry that has grown to become an international player. Verizon is one of the largest telecommunication company in the U.S. with a vast network in the U.S. and Europe and roaming capabilities that have enabled the company to have a world wide access. Verizon Communication was formed in 2000 after a merger of Vodofone and Bell Atlantic to form Verizon wireless. The company later merged with GTE a long distance fixed line provider to form Verizon communication and became the largest long distance coverage provider covering 29 states. The company later merged with MCI inc. to form the second largest wireless service providers in America. Verizon Communication has three major segments, namely fixed line communication, information and directory services and wireless services with numerous innovative and distinct products that it offers to consumers. Verizon Communication industry is the...
Words: 3059 - Pages: 13
...Verizon Tony Gauvin All images from www22.verizon.com ©2005 Tony Gauvin, UMFK Overview Existing Condition New Vision and Mission External opportunities and threats CPM EFE Internal strengths and weaknesses IFE SWOT Matrix SPACE BCG IE matrix Grand Strategy Matrix QSPM Analysis Possible strategies Recommendations Strategic implementation and desired results Annual objectives (goal) and polices Evaluation Procedure Wednesday, March 23, 2005 © 2005 Tony Gauvin, UMFK Verizon Overview Verizon Communications Inc. is a provider of communications services with four operating segments: Domestic Telecom Domestic Telecom services principally represent Verizon's telephone operations that provide local telephone services in 29 states and the District of Columbia Domestic Wireless Domestic Wireless products and services include wireless voice and data services and equipment sales across the United States. The Information Services segment encompasses Verizon’s domestic and international publishing businesses, including print SuperPages and electronic SuperPages.com directories, as well as Website creation and other electronic commerce services. This segment has operations principally in North America and Latin America The International segment has wireline and wireless communications operations and investments primarily in the Americas, as well as investments in...
Words: 3995 - Pages: 16
...10. Evaluation Monthly sales targets in cases have been set for Verizon Wireless’ cell phones for each metropolitan area. Actual case sales will be compared with these targets and tactical marketing programs modified to reflect the unique sets of factors in each metropolitan area. 1. Executive Summary Verizon Wireless has had a huge impact on the technological view of the world. Over the last 15 years our economy has experienced a technology boom. Starting at the computers that took up an entire room; to now where the computer is portable and has a battery life up to 6 hours depending on which computer used. This company all started from scratch all thanks to Dan Mead, Andrew Davies, and Marni Walden in 1995. They have proven that hard work pays off in the end. These co-founders have created the competition to want to be the best wireless communications company in the world. The premium quality of their products definitely help with their success. Some of their products may be a bit pricy however, every product gives each consumer the want they couldn’t even imagine asking for. By 2016 the world may be still in the technology boom and we could have many interesting pieces added to Verizon Wireless. The mission for Verizon Wireless is to reach every need the consumer wants and to give reliable service for each product owned by the everyday consumer. Verizon Wireless has the world’s largest percentage in the wireless communicating business. All because...
Words: 842 - Pages: 4
...Droid 2 Marketing Plan Sanford Walker MRKT 5000 Mr. Fox December 15, 2011 Table of Contents Executive Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations...
Words: 1710 - Pages: 7
...Verizon SWOT analysis MGMT 303 DeVry University Julia Smith May 19th, 2012 Verizon Communications Inc. is a provider of communications services with for operating segments: Domestic Telecom, Domestic Wireless, information Services and International. Domestic Telecom is services principally represent Verizon’s telephone operations that provide local telephone services in 29 states and the District of Columbia. Domestic Wireless are products and services which include wireless voice and data services and equipment sales across the United States. The Information Services segment encompasses Verizon’s domestic and international publishing businesses, including print SuperPages and electronic SuperPages.com directories, as well as Website creation and other electronic commerce services. This segment has operations principally in North America and Latin America. The International segment has wire line and wireless communications operations and investments primarily in the Americas, as well as investments in Europe. The Company was formed on June 30, 2000; with the merger of Bell Atlantic Corp. and GTE Corp. Independently both companies managed its own success. GET had over 7 million wireless customers, close to 35 million land lines distributed between the United States, Canada and the Caribbean. Bell Atlantic enjoyed over 40 million mobile customers; at the moment was the world’s largest directory information service provider. Verizon’s...
Words: 1345 - Pages: 6
...Environmenttal Analysis: As defined by the NAICS, This industry comprises establishments engaged in operating and maintaining switching and transmission facilities to provide communications via the airwaves. Establishments in this industry have spectrum licenses and provide services using that spectrum, such as cellular phone services, paging services, wireless Internet access, and wireless video services.[1] The Cellular Telecommunication & Internet Association listed 30 wireless telecommunication service provider in the US. Some of the largets carriers are Verizon, AT&T, Sprint Nextel and T-mobile. Wireless annual revenue was $ 164.6 billion in June 2011, up 6% from the same period in 2010. [2] In June 2011 there were 327.6 million wireless subscriber connection, with 9% increase from the year before June 2010: 300.5 million. [2] Some of the main entry barriers into the wireless industry are the capital investment, the regulatory condition and the spectrum availability. The cost of starting a new wireless carrier is very high, and with the strong competition and small profit margin, many businesses find it unprofitable to start a new carrier. Wireless regulators also limit the number of carriers in one country since the available frequency spectrum is limited. Below is Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for the wireless industry: Internal Strengths Loyal customers: low churn rate Innovative branding and customer experience Rich...
Words: 844 - Pages: 4
...Marketing SWOT Analysis Verizon’s marketing plays a central role in the emerging of FIOS. The finance department has provided the marketing department with a 80 million dollar budget for FY 2009. The FIOS fiber optic product stimulates and improves the quality of life for customers. Thirty –five percent of the markets that Verizon serves are multicultural, this diversity is reflected in our marketing efforts and how we communicate with our customers. We, at Verizon speak the customer’s languages and participate in their lifestyles. Besides the traditional marketing tactics, such as billboards, television ads, online advertisements and coupon mailers, Verizon partners with various agencies and communities to market both our products and services. Verizon markets our services through sponsoring events such as Cinco de Mayo, Hispanic Heritage Month, Black History month and the NAACP Image Awards, just to name a few festivities. Agencies that Verizon partner with include but are not limited to, government agencies, telephone service in the government agencies, schools, universities, local apartment communities and local businesses in the area, Department of Correction as well as Verizon very own competitors. Verizon is partnered with Direct TV, a competitor, if is not available in a geographical area, the customer is provided with Direct TV services and Verizon DSL. Internet discount services are offered to schools and universities for both teacher and student use. Verizon has recently...
Words: 1220 - Pages: 5
...powerful providers control the mobile communications industry. The industry is forever evolving and changes can be dramatic. Just recently AT&T announced their plans to acquire T-Mobile, Google announced plans to purchase Motorola Mobility and new LTE technologies are making waves in the mobile data sector. Since these providers rely on advanced technologies only the most innovative and reliable networks survive. Verizon currently dominates the market and services 31.9% of American mobile users. The company was established in 2000 as a joint venture between Vodafone and Verizon Communications. One of the Verizon’s largest acquisitions was the purchase of Alltell Wireless in 2009 for $28.1 Billion; this purchase expanded their network coverage and increased their market share. Verizon operates a CDMA Radio network which does not require the use of SIM cards. The company’s service quality is a competitive advantage and Verizon invests about $5.7 Billion per year to expand and upgrade their network services. Verizon boasts “America’s largest and most reliable network” and has over 160.3 Million subscribers. They recently added the iPhone to their product line in early February which has allowed the company to take a significant portion of sales away from AT&T. Verizon is one of the most expensive networks and appeals to customers who are willing to pay a premium for advanced network technology. In other news the FCC has accused Verizon of illegally adding charges to customers’...
Words: 10350 - Pages: 42
