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Vertu Case Study

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Unit 2 Vertu: Nokia’s Luxury Mobile Phone Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Author: Melissa Shumate
Professor Dennis Strouble
Date: 5/29/2015

Name of Case Study
Company Name: Vertu Luxury Phone Company
Topic of the Week: The Mission Statement
Synopsis of the Situation: Vertu is luxury phone company that is owned by Nokia. There was a shift in operating systems for the cellphones created by Nokia by the new CEO Stephen Elop. Elop decided to create a partnership using Microsoft’s “new but unproven Windows phone as its primary smartphone operating system” (Wong, 2011). This did not go over very well as the companies share dropped by $0.14 the day that it was announced. This was just Nokia though as Vertu continued to provide the Vertu experience by not following suite with Nokia in changing operating systems. Vertu was able to stay at arm’s length from Nokia’s decisions and that is what kept them alive as a company. In all honesty, Vertu is one of the reasons that Nokia has funding. Vertu’s sales helped to support this adventure that Nokia was undertaking. Here is where the choices come into play. Vertu has markets across the world in places such as Asia and Russia which could support the much needed over haul of Nokia. This could also be the starting of letting go of Nokia as a business and focusing on Vertu.

Alternative Solutions
1. Vertu has a solid market where the profits that are brought in could carry Nokia as a business so keeping Vertu as the main bread winner company. Nokia took a dive after the partnership with Microsoft was announced and having something to fall back on could be the answer.
2. Nokia’s headquarters is located in Finland while Vertu’s headquarters is located in a small village called Church Crookham right outside of London. This

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