1) ‘’Marketing is simplistically defined as ‘putting the right product in the right place, at the right place, at the right time’’(Marc). The marketing mix is a essential tool which helps to know what the product or service can offer and how to plan for a successful product offering. The marketing mix is the set of controllable marketing variables which the company mixtures to produce the reply it wants in the target market. There are four variables of the marketing mix: price, product, promotion, and place. The Product strategy defines the tactical resolution and details of the product; The Price strategy defines the tactical purpose and details of the pricing; The Promotion strategy describes the tactical purpose and details of advertising and communicating the product to rich its target audience; and the Place strategy describes the tactical purpose and details of hoe the product/service will be distributed (eBook).
2) The marketing managers can control the four P’s of the marketing mix. They can decide what product to offer, what price to charge for that product, how to distribute it, and how to reach the target audience. Unfortunately, there are other forces in the marketing word over which marketers have much less control. The external environment is characterized by forces, which exist outside of a business that can directly affect the business decisions, operations, and outcomes. The external environment includes economic, social, competitive, political, and technological forces. Economic forces involve level of employment, rate of interest, rate of inflation, monitory policies, etc. The social forces states to the structure of people’s behaviors, believes, thought patterns and lifestyles, friendship, etc. Many of those trends go a long way to affect business-marketing operations. Competition forces use the numbers of juxtaposed products and brands