...needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas. He had always preferred Adidas or the Converse shoes endorsed by North Carolina Coach, Dean Smith, and hoped to sign on with either company. Converse, with Larry Bird and Magic Johnson on board as spokesmen, were not interested in offering a better deal than Nike, and Adidas wasn't interested at all at the time; perhaps due to Kathe Dassler's death the same year. While Jordan, himself, did not initially see the significance of Nike's offer, his agent, David Falk, saw a golden opportunity in Nike's offer to create a new line of shoes called "Air Jordans." and urged him to give Nike a chance. Really Not That Interested.. At that time, there was not a tremendous impact from a shoe endorsement, and few companies were willing to risk so much of their marketing budget to bet on one athlete to promote their products. An athlete as paid for wearing the products but little else resulted from an endorsement. It's possible that Jordan's reluctant attitude stemmed from this fact as much as his allegiance to Converse and Adidas products. Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company...
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...1%. The current time is July 2001 and just a year prior, there was an analyst meeting at Nike to review fiscal year 2001 performance. During this meeting, Nike revealed a plan for revitalizing the company. The company was in need of a kick start as sales were stuck at $9 billion and there was a drop in net income from $800 million to $580 million. To re-energize sales, Nike was going to produce more mid-priced athletic shoes, an area where Nike was weak in previous years. Nike also announced that it was going to push its apparel line which has been growing extremely well. With this new information, Kimi Ford is now considering purchasing Nike shares for the NorthPoint Large-Cap Fund. She reviewed numerous analysts’ reports but felt that there was no clear guidance on whether or not to buy the stock. To make a better decision, she decided to perform her own analysis. In this case, we will provide Kimi Ford with a recommendation on whether or not she should buy the stock. ABOUT NIKE In 1964, Phil Knight and Bill Bowerman started Nike while working on an MBA project at Stanford. They originally called the company Blue Ribbon Sports and only sold running shoes. There first “office” was located in the back of Knight’s car. It was salesman Jeff Johnson’s dream about Nike the Greek Goddess of victory that...
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...2014 for the ‘Black & Whites’ has been a familiar tale of frustration, disappointment and ultimately deflation. Rather than anger from the fans, there was more of a sense of "Ah well, same old same old" around the KC. A squad capable of bringing silverware back to the west of the city, possibly deceived as the strongest group since the 2005 Challenge Cup Winners, failed to find the dreaded C word throughout- CONSISTENCY. Adam Pearson knew it was a gamble placing an untried assistant coach in Lee Radford, at the helm of such a well supported club, but it’s impossible to say if AP’s master plan has paid off just a season in. As with Peter Gentle, it’ll be the second season that Radders can hopefully prove his worth. With preparations already underway for next season, hope springs eternal. Not only is Radford stronger and wiser for the ups and downs of this year, but so too are his youthful squad. Finishing outside the play-offs will most definitely not be an option in 2015 given so much more is at stake. Onwards and upwards you might be forgiven to say… It’s fair to say worry set into the minds of the fans even in pre-season. An away draw at partner club Doncaster was followed by defeat at Bradford and a 54-6 demolishing at Featherstone in Richard ‘Superman’ Whiting’s testimonial match. Despite this, Hull FC claimed the season’s early bragging rights winning the pre-season ‘friendly’ derby. Inconsistent results even in January set the tone for the rest of the year, with the palms...
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...billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them. Who wouldn’t want to be seen wearing a pair of Lebron James shoes. Many of the high school basketball teams will purchase these because of the quality of the shoe and sporty look that it offers. Nike lives up to its name when it comes to basketball shoes there are high tops, and low tops and not to mention the numerous colors that are offered. (Marketing Plan of Nike, 2011) The...
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...now. This has been especially beneficial to the U.S. in terms of making allies and also aiding those countries in need. U.S. has been a backup country for many third world countries that look forward to receiving assistance from the United States in emergency situations. There is significance in both the international incidents that occurred which I have selected to discuss. In both cases the United States worked as the policeman or world superpower. They aided Jordan and Turkey from Syria in the situation when Syria was a threat to them. They not only aided with help of troops but also an operation plan to assist them incase of an unplanned event (Gordon, 2012). America is also helping with ensuring the military is ready for both countries for any military needs. Determine two to three (2-3) international events from the past five years that can be traced back to a foreign policy created after the Civil War. One international event that occurred in late 2012 was in Jordan. There were 150 U.S. troops deployed to Jordan to help it contain the Syrian Civil War within Syria's borders. There was fear of Syria losing control of its chemical weapons. The task force, which has been led by a senior American officer, is based at a Jordanian military training center north of Amman (Gordon, 2012). Many Syrian refugees have crossed into the military training center and are using the resources provided by Jordon. Recent skirmishes have broken out between the Syrian military and Jordanians...
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...for $35.00 by Carolyn Davidson and the first shoe sold doning the swoosh and the name Nike was a soccer shoe. In 1972, Blue Ribbon Sports changed its name to Nike, Inc. after the winged greek goddess of victory. Later on in the 1970’s the company’s world headquarters were opened up un Beaverton, Oregon. (http://www.theshoegame.com/Nike-History-Timeline-Info.html) Nike- 1980s The company really took off and became well known all across the world in the 1980’s. The company started prodection of their footwear in 11 countries including China, Vietnam, and Indonesia. Famous shoes such as the “Nike Air” Air Force Ones and the Air Aces were introduced. Also in the 1980’s, the famous Nike slogan “Just Do It” came about. The slogan is still a major focal point in the companies advertising and marketing to this day. The success of the Nike took a huge turn in 1985 when the company signed a deal with the world’s greatest basketball player of all time, Michael Jordan. Jordan played a major role in how successful nike is today. The newly introduce “Air Jordan” became popular to basketball players worldwide, whether was at the professional level or the youth level. (http://www.theshoegame.com/Nike-History-Timeline-Info.html) Post 1980 After the 1980’s and the deal with Michael, Nike began to sign other famous athletes to lucrative deals to promote their brand name. Sports greats such as Deion Sanders, Bo Jackson, Charles Barkley, Barry Sanders, And Ken Griffey Jr. teamed with...
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...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
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...NIKE products to be sold by a pure internet company for the first time, and had grown from twelve to 150 employees. But nike.com faced countless critical decisions in the coming months. Specifically, nike.com needed to plan not only its own direct-to-consumer sales strategy, but also its policies and rules for on-line sales of NIKE products by other vendors. COMPANY HISTORY, STRATEGY AND STRUCTURE BRS, the company that would evolve into NIKE, was founded in 1964 by Phil Knight. The purpose of the company was to make high-performance athletic shoes for the U.S. market. Knight, a Stanford MBA and middle distance runner at the University of Oregon, recognized an unmet need for quality athletic footwear that could be filled inexpensively with well-made Japanese imports. Knight started selling these imported shoes directly to runners at track meets in his spare time and NIKE was born. Over the following 35 years, NIKE grew from a part-time job for Phil Knight into the world’s dominant athletic footwear and apparel company by following a consistent and logical strategy: to capitalize on the importance of sports in people’s lives and to be identified with competition and victory in consumers' minds (the company is named for the Greek goddess of Victory). Located on a bucolic campus in Beaverton, Oregon, NIKE stood out as atypical for a large apparel company. The NIKE culture was famous for its internal collegiality and outward competitiveness, a tribute to founder Phil...
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...------------------------------------------------- THIS HOUSE WOULD ARM THE SYRIAN REBELS (from idebate.org) Syria, a relatively small but pivotal Middle Eastern Country, has been on a downward spiral since March 2011 when there were peaceful street protests calling for the President, Bashar al Assad, to step down. Assad responded with force, firing on the protestors in Daara on 21st March, and within a week demonstrations and some clashes in six of the twelve provincial capitals. Quelling Daara with force was followed in late April with violent clashes in Homs which in turn escalated nationwide on April 22 when more than 100 demonstrators were killed across the country.[1] Some among the protestors responded to force with force and formed the Free Syrian Army at the end of July whose organisation was enhanced by defections from the Syrian army.[2] Peace attempts have failed[3] and the country is now involved in a full scale civil war between rebel groups, that want to overthrow the government as inspired by the other Arab spring revolutions, and Assad's government. The civil war is compounded by the fault lines that run through Syria's history, the government is supported by a Shi'ite sect called the Alawites, that have historically been a persecuted minority but under Bashar's father, Hafez who was president from 1971 to 2000, they rose to prominence. Sunnis, the majority, want to return to political dominance, but these are not the only two groups, there are also Christians...
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...Brown 1 Israel and the United States The relationship of Israel and the United States is very important throughout the entire world of international politics. The country of Israel has a very unique and controversial history, which helps put an emphasis on their relationship to the world and the United States in particular. The relationship with Israel designates the foreign policy of the United States in regards to the rest of the Middle East. This thereby impacts foreign policy throughout the world. “The centerpiece of U.S. Middle East policy has been its relationship with Israel. The combination of unwavering U.S. support for Israel and the related effort to spread democracy throughout the region has inflamed Arab and Islamic opinion and jeopardized U.S. security.” (Mearsheimer and Walt, 1) The United States did not take an overly "sympathetic" position on the Zionist movement until the second decade of the 1900s. One main reason for their new support was the establishment in 1914 of the Provisional Executive Committee for General Zionist Affairs. On September 21, 1922, the United States Congress passed the Lodge-Fish resolution, which lent the support of the United States for Zionists to establish a homeland in Palestine. In May of 1942 at the Biltimore Conference, the Zionists made the declaration that Palestine needed to be recognized as a "Jewish Commonwealth." (Oren, 442) The end of the Second World War brought about two changes in the Middle East. The first of these...
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...the bible they must know the history and chain of events surrounding the major areas of the bible and prominent figures. Do you not know that the history of the Old Testament is found primarily in the first 17 books Genesis-Esther, of our English Bibles? Genesis 1-11 more or less serves as the introduction to the whole Bible. Themes developed throughout the rest of scripture begin here. The Old Testament serves as a schoolmaster into the New and therefore requires extensive hours of study and comprehension to grasp what was happening under the law during Old Testament time. It cannot be studied without considering the influence of worldly events. Combined, the Old Testament and secular history merge to form a tapestry revealing God’s plan for humanity. The purpose of this paper is to provide a brief history of the Second Temple Period beginning with the Persian Period and Israel’s return from exile and end with the destruction of the Second Temple in AD 70. This paper will also address how various events, individuals, and groups impacted the Jews and the land of Israel leading up to and during the time of Christ. In the Second part of the research we will look at Alexander the Great highlight the event, person, group, ideology in depth while explaining how it affected the first century world of the Jews and their expectation of the Messiah. The Second Temple period, also referred to as the Intertestamental Period lasted from 515 BC when Zerubbabel rebuilt the...
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...Michael Jackson English Michael Joseph Jackson[1][2] (August 29, 1958 – June 25, 2009) was an American singer-songwriter, dancer, businessman and philanthropist. Often referred to by the honorific nickname "King of Pop", or by his initials MJ,[3] Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades. The eighth child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971. In the early 1980s, Jackson became the dominant figure in popular music. The music videos for his songs, including those of "Beat It," "Billie Jean," and "Thriller," were credited with breaking down racial barriers and transforming the medium into an art form and promotional tool. The popularity of these videos helped to bring the then relatively new television channel MTV to fame. With videos such as "Black or White" and "Scream" he continued to innovate the medium throughout the 1990s, as well as forging a reputation as a touring solo artist. Through stage and video performances, Jackson popularized a number of complicated dance techniques, such as the robot, and the moonwalk, to which he gave the name. His distinctive sound and style has influenced numerous hip hop, post-disco, contemporary R&B, pop,...
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...Adidas nike case study - Document Transcript 1. VS1 2. A COMPARITIVE ANALYSIS OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always...
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...Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a `pyramid of influence’’ – it saw that product and brand choices are influenced by the preferences and behavior of a small percentage of top athletes. Using professional athletes in its advertising campaigns was both efficient and effective for Nike. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off: The Air Jordan line of basketball shoes flew off the shelves, with revenues of over $100 million in the first year alone. Jordan also helped build the psychological image of the Nike brand. Phil Knight said. ``Sports are at the heart of American culture, so a lot of emotion already exists around it. Emotions are always hard to explain, but there’s something inspirational about watching athletes push the limits of performance. You can’t explain much in 60 seconds, but when you show Michael Jordan, you don’t have to.’’ In 1988, Nike aired its first ads in the ``Just Do It’’ ad...
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...Assignment Hassan Gulzar B-13733 Supply Chain Process of Nike To, Sir Imran Hussain Nike’s supply chain, and its emphasis on sustainability – along with its aim to cut emissions – has been well-reported. But it goes far deeper than merely calculating the carbon cost and asking its transport providers to try to cut emissions. No, this is a company well ahead of the curve in sustainability. And there’s a lot other companies can learn from it. If its vision of the future comes to pass, then logistics providers seriously need to take note. It could change everything. Company Overview NIKE, the world's biggest shoe company, has a reputation for fancy footwork, especially in the arena of marketing. With both Forrest Gump and Michael Jordan sporting NIKE's athletic shoes, NIKE's appeal is wide ranging. The shoe giant still holds nearly 37% of the US market, a giant lead over #2 Reebok, which has 20.5%, and #3 Fila, with only 5.1%. NIKE - a powerhouse in the world of sports, the designer and international marketer of athletic shoes, casual footwear, apparel, and accessories - is looking for new growth opportunities. Founders: Bill Bowerman and Phil Knight. First year-sales totaled $ 8,000 (1962). Employees: NIKE employs approximately 26,000 people worldwide with 650,000 workers are employed in Nike contact factories around the world. Revenue FY05: $ 13.7 billion ( 12% increase from FY04) Manufacturing: Nike brand had 137 factories in Americas (including US), 104 in EMEA...
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