...Case study on Videocon Case Facts: * Mr Sanjay Nigam recently got promoted as the area sales manager. * His main work is to allocate quota among his five divisional sales managers. * A portion of Mr. Sanjay’s compensation is dependent on, how the divisional sales managers would reach their given quotas. * He was heading the refrigerator business for Videocon, later he was given the responsibility of the sales of the region. * 1985, via technical tie up with Toshiba; Videocon launched India’s first world class colour television. * Videocon has almost zero waste technology which help reduce cost by optimizing the production process. * The company now produces both colour as well as black and white televisions. * At its modern plant, the company produces all critical and important components with backward integration technology. * It also produces sophisticated products ranging from audio systems, radio, recorders and personal stereos. * Videocon was the first company to introduce the picture-in-picture, turbo sound, surround sound and large screens. * It is the first the first Indian company to win the prestigious CE approval for exporting their television to Europe. * Along with high completion, there is also high opportunity in the Indian market. * Their major competitors’ are Onida, BPL, LG and Samsung. * In the refrigerator sector their major competition is with Sony, Kelvinator and Electrolux. * They are one of...
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...Case Study Of Videocon International Ltd. Presented by:- Piyush Kumar PGDM1400078 Sec-“B” CASE FACTS * In this case Mr. Sanjay Nigam has been recently appointed as area sales manager in Videocon International Ltd. * Mr Nigam has to allocate quota among his five divisional managers. He has to decide equitable allocation of that quota. His incentives are also dependent on achievement of the allocated quota. * Mr. Sanjay was heading the refrigerator business for Videocon and then he was given the responsibly of managing the sales in the area covering different states in south India. * Videocon ltd. is the manufacturer of consumer electronic products like Colour TV, Refrigerators. Fired by a passion of innovation, Videocon has kept pace with changing phase of technology. With the development of Zero waste technology Videocon has curb cost of production. * Mr. Sanjay has to look after southern state of India and has been allocated with Rs.268.52 crore for his quota. * Allocation should be based on various factors like historical allocations, economic outlooks, Tax structure of the state, market potential, geographic size, purchasing power of customers. * Previously quota allocation has been done according to a policy document which consists: 1. Project current sales to the end of the year. 2. Preliminary allocation by simply adding the budgeted percentages increase to the year-end estimates for...
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...ON MARKET RESEARCH ON SALES PROMOTION OF ELECTRONICS PRODUCTS IN DELHI FOR VIDEOCON INTERNATIONAL LTD. BY LALIT KUMAR MEHTA This is submitted on partial fulfillment of the requirement for the MASTER’S DEGREE IN BUSINESS ADMINISTRATION to the AMERICAN INTERNATIONAL UNIVERSITY OF MANAGEMENT & TECHNOLOGY CALIFORNIA, U.S.A. _____________________________________________________ MODERN INSTITUTE OF MANAGEMENT (M.I.M.) NEW DELHI, INDIA STUDENTS DECLARATION I HEREBY DECLARE THAT THE PROJECT REPORT / THESIS / DISSERTATION ENTITLED “A STUDY ON MARKET RESEARCH ON SALES PROMOTION OF ELECTRONICS PRODUCTS IN DELHI FOR VIDEOCON INTERNATIONAL LTD.” Submitted in partial fulfillment of the requirements for MASTERS’S DEGREE IN BUSINESS ADMINISTRATION TO THE AMERICAN INTERNATIONAL UNIVERSITY OF MANAGEMENT & TECHNOLOGY CALIFORNIA, U.S.A. Is of my original work and not submitted for the award of any other Degree Diploma, Fellowship OR other similar title OR prizes. Place: New Delhi Dated: NAME: LALIT KUMAR MEHTA REG. NO. D-332 AMERICAN INTERNATIONAL UNIVERSITY OF MANAGEMENT & TECHNOLOGY (U.S.A) CERTIFICATE The Dissertation / Thesis of Lalit Kumar Mehta titled “A STUDY ON MARKET RESEARCH ON SALES PROMOTION FOR “VIDEOCON INTERNATIONAL LTD.” NEW DELHI, INDIA. (Conduct on behalf of the Videocon International Ltd. New Delhi, India) is approved and accepted in quality and form. ...
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...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...
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...PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration Submitted By Navdeep MBA International Business University Business School Panjab University, Chandigarh ACKNOWLEDGEMENT I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course. I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing this...
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...A Project Report On “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010 Project Guide Submitted By Mr.Jagat Jyoti Barua Vaibhav Bansal Lecturer,MAIMS Enrollment No. : 0411471707 BBA (Gen) VI Semester Sec A Maharaja Agrasen Institute of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.!, Sector 22, Rohini Delhi 110086 Student Declaration This is to certify that I have completed the Project titled “A Study Of Consumer Durable Market For Samsung Electronics Ltd” under the guidance of “Mr. Jagat Jyoti barua” in partial fulfillment for the requirement of the award of the degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere. Vaibhav Bansal 0411471707 BBA (Gen) VI semester Sec A CERTIFICATE This is to certify Project titled “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” is an academic work done by “Vaibhav Bansal” submitted in the...
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...[pic] FINANCIAL ACCOUNTING ANALYSIS ON VIDEOCON INDUSTRY ANNUAL REPORT 2007-08 [pic] INTRODUCTION Videocon Industries was founded in 1987 by Mr. Nandlal Madhavlal Dhoot. At that time they only used to manufacture TV and Washing Machines. Then after in 1989-90, they started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor Motors. They introduce Colour TV Videocon took over Philips Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today, it has evolved into a giant conglomerate with annual revenues of over U$4.1 billion. They have diversified their business in different segments. Now along with Consumer Durables they are also engaged in Oil & Gus, Telecom and Power Sectors. DIRECTOR’S REPORT 1. The Net sales of the company registered an increase of 17.72% over the previous financial year. It increased from Rs. 82,854.24 Million as on September 30, 2007 to Rs. 97,536.Million. Profit after tax amounted to Rs. 8,542.95 Million as against Rs. 8,552.19 for the previous year. This was a difference of Rs. 9.42 Million. 2. Operations of the company in various sectors: A.Consumer Electronics and Home Appliances: The Company consolidated its position in...
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...CHAPTER 1: INTRODUCTION 1.1: ABOUT LCD TV: A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). LCs does not emit light directly. They are used in a wide range of applications, including computer monitors, television, instrument panels, aircraft cockpit displays, signage etc. They are common in consumer devices such as video players, gaming devices, clocks, displays in most applications. They are usually more compact, lightweight, portable, less expensive, more reliable, and easier on the eyes. They are available in a wider range of screen sizes than CRT and plasma displays, and since they do not use phosphorus, they cannot suffer image burn-in. LCDs are more energy efficient and offer safer disposal than CRTs. Its low electrical power consumption enables it to be used in battery-powered electronic equipment. It is an electronically-modulated optical device made up of any number of pixels filled with liquid crystals and arrayed in front of a light (backlight) or reflector to produce images in colour in 1983. By 2011, worldwide sales of televisions with LCD screens had surpassed the sale of CRT units or monochrome. The earliest commercially made LCD TV was the Casio TV-10 made watches, calculators, and telephones. LCDs have displaced Cathode Ray Tube (CRT) CASIO T10 1 1.2: ABOUT LED TV: LED refers to light emitting diode. An LED-backlight LCD television is an LCD TV that uses LED...
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...segment this year; now it is not far behind Japanese brand Panasonic, which has doubled market share to 9.9% in the last 10 months. Even Hitachi increased its market share from 5.2% to 7.3% in the period. Players Brand | Company | Onida | Mirc electronics Limited | Videocon | Videocon International Limited | LG | LG Electronics India Limited | Samsung | Samsung India Electronics Limited | Whirlpool | Whirlpool of India Limited | Godrej | Godrej and Boyce Mfg. Co. Limited | Voltas | Voltas Limited | Electrolux | Electrolux Kelvinator | Blue Star | Blue Star India Limited | Daikin | Daikin Industries Limited | Past Market Share Name of the Company | 2002-03 | 2005-06 | 2007-08 | Blue Star | 14.53 | 16.51 | 17.98 | Voltas | 12.12 | 11.95 | 14.11 | L G Electronics India Pvt. | 13.54 | 18.85 | 13.2 | Samsung India Electronics Pvt. | 3.93 | 7.01 | 6.88 | 2. Washing Machine The Indian washing machine market continues its high growth trajectory, albeit the annual growth rate has come down from 38 percent in FY 2010 to 24 percent in FY 2011. The total market of washing machines in FY 2011 was 4.7 million units. The market is dominated by four players - LG, Samsung, Videocon group, and Whirlpool - with a combined share of 74.6 percent. This is a drop by 4.55 percent from last year. Godrej and Onida...
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...INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY ...
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...programming can be received at home. Currently there are six main DTH providers in India, namely Dish TV, TataSky, Big TV, Airtel Digital, Sun Direct and Videocon D2H. Direct To Home (DTH) is the primary alternative if you don’t want to depend on local cable operators. We frequently face Cable TV outages and breakdowns and in most cases the service is not dependable. Since DTH signals come directly from the broadcast satellite to the consumer’s dish, it can even reach remote places without any cable running through the streets and highways. With the widespread implementation of Conditional Access System (CAS) throughout India, DTH is a good alternative. Having many service providers makes it difficult to choose from. To select a DTH provider, we have to consider various factors such as picture quality, transmission during rough weather, suitability of the plans / packages, package pricing, and other value added services. The DTH service quality depends on the signal strength, so it is always better to check for excellent reception in your area. DTH services offer MPEG4 quality or DVD quality or MPEG4 with DVB-S2 digital transmission. MPEG4 with DVB-S2 (Digital Video Broadcasting) has provision for HD quality, but not implemented yet. It also allows for enhanced interactive services with access to the Internet. Airtel and Videocon offer MPEG4 with DVB-S2. Almost each DTH provider has special packs for the southern region that has packs specifically designed to include regional...
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...that necessitate digitization of television content & signals will also drive the sale of this product in the time to come. The advantage over cable & satellite service providers that it gives, rural & remote transmission because of wireless service, technological advances like electronic program guide that it provides makes it an enticing product for consumers. In race to acquire maximum customers companies have been fiercely fighting on the price point as well. Doordarshan’s DD Direct Plus with a conglomeration of free to air channels only plays at a different level for rural masses & economy seekers. The competition in the mainstream is mainly between the Dish TV & Tata Sky, with Airtel Digital TV, Reliance Big TV, Videocon D2H & Sun Direct Plus playing on a different platter. It becomes very interesting to see how these players fight it out between themselves on different fronts of positioning & differentiation; when the core offering of bouquets & prices are almost the same everywhere. All DTH majors bear loss in the industry right now & try to make it good with the help of Value Added Services they have to offer. Because of the inherent potential in the...
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...Analysis of TV Manufacturing Industry By: Manglesh R. Yadav Table Of Contents: 1. History Of TV in India 3 2. Samsung Electronics 3 3. LG Electronics 8 4. SONY 11 5. Videocon 13 6. My View 15 7. References 17 Television Manufacturers and their growth History Of TV in India: Television has been in India for over 40 years now. During the first few years the growth of television was very sparing and the distribution happened of mostly black and white sets. This was because in the early period the people used to think of it as a luxury item without which the life could go on. It is in the last 25 years that the television market has picked up pace and is growing rapidly. A very significant year in the advent of television industry in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the broadcast of Asian Games held in New Delhi. After this the real boom of TV industry started. Today India is the largest market for TV sets and also viewership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India. The main market capture is divided in between Samsung, LG, Sony, Panasonic, etc. Samsung History: Samsung Electronics is a South Korean organization which manufactures TV and is globally the leader in LCD...
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...Project Report on DTH Services in India Hyderabad Business School Team Members Name : Janardhan Samba Murthy Roll No: 2225112112 Email ID : janardhansambamurthyrock@gmail.com Name : R.Kavya Roll No: 2225112130 Email ID : Introduction: In earlier days there was only one TV channel in India. That is “Doordarshan” which was owned and operated by government of India. At the time of 90’s every home which had a TV set used to have its own antenna to capture the signals. The Cable Television Ordinance Law was passed in January 1995. This enabled cable operators to feed channels and later on private companies were allowed to air their own channels and this led to the explosive growth in number of TV channels and number of cable operators. The growth of TV channels & cable operators created a big industry and market opportunities. There were as many as 1, 00,000 cable operators across India until few years back. However the services provided by cable operators were poor. The strikes, increase in tariff plan, selective broadcast and poor services were major cause of dissatisfaction among the customers. This has created an opportunity for DTH. What is DTH? DTH stands for Direct-To-Home, it’s a system that allows you to have a personal dish antenna how cable operators do, except it’s much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to...
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...op Consumer Durable Companies in India Advertisements India’s Consumer Durable industry is dominated by some of the top players like Voltas, Kelvinator, Allwyn and Godrej, but after liberalization many foreign companies has also entered the consumer durable industry in India. Some of the major category of good coming under consumer durable industry is washing machines, air-conditioners, refrigerators and CTVs. Some of the top players presently dominating the consumer durable industry in India are: Top players in consumer durable industry: • Nokia India • LG Electronics India Limited • Philips India • Titan Industries • Samsung India Electronics • Whirlpool Appliances • Siemens • Sony India • Videocon Industries • Blue Star Some of the details regarding these top players in the consumer durable industry in India is given below: Nokia India: Nokia India is a world leader in mobile phone industry and they have built a diverse product portfolio with a view to meet the mobile phone requirement of different types of consumer. Their product ranges from an entry-level mobile phone to an advance mobile phones with several applications and multimedia facilities like gaming, music and imaging. LG Electronics India Limited: LG Electronics India Limited came into existence in the year 1997 and they have manufacturing units at Pune, Delhi and greater Noida for manufacture of consumer durable goods like televisions, IT products, vacuum cleaners...
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