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Village Volvo

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1. Describe Village Volvo’s service package.

To answer the question we must first identify what a service package is. The service package is defined as a bundle of goods and services that is provided in some environment. It consists of these 5 features: Supporting facility, Facilitating goods, Information, Explicit and Implicit services. All these features are experienced by the customer and form his/her perception of the service.

Village Volvo is a company located in a new steel structured building (Butler building) in the suburbs. Since it is not centrally located, a shuttle service couple times a day is considered. The building consists of four workstations, an office, storage room and well equipped waiting area that provides comfortable chairs, light refreshments, TV and reading materials and. This area is used almost exclusively by clients who come in during the drop in time to make them comfortable while waiting. The physical presence of recourse that must be in place before a service can be offered falls under the first requirement of service package – supporting facility.

Village Volvo represents two former authorized Volvo dealers that combined their 22 years of experience, training, reputation and satisfied customers to create one independent operation. The company provides a repair service on out of warranty Volvo vehicles at a reasonable cost. Their approach is a little different than you would find at your local dealer. They created a specific time of day (off peak times) when clients can drop in with the routine service such as oil change but push clients to schedule appointment for jobs that require more attention and time. These services provided by VV to the customers fall into second category - facilitating goods.

The most personable approach provided by VV would be the information that is available to the customer. At the time

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