...Introduction Vietnam Dairy Products Joint Stock Company (Vinamilk) is considered the largest dairy manufacturer in Viet Nam. Vinamilk produces a various range of dairy products, such as fresh milk, condensed milk, yogurt, ice cream, cheese, and fruit juice, for the domestic and international market. Vinamilk has distributed its products through the large distribution channel nationwide, and it also exports to foreign counties. The company holds 39% of the market share in the dairy industry in Viet Nam. Vinamilk has established a strong brand image and reputation in customers’ minds: Vinamilk brand is associated with good quality dairy products. According to the scenario in this assignment, Vinamilk has launched a campaign to promote the freshness of the 100 percent fresh milk products. Facing the bad press recently that suggests the company’s products were made from powder and water, Vinamilk would like to show people that the saying is not correct. Vinamilk has invested much to produce the 100 percent fresh milk products, whose quality is guaranteed as the name. The process and technology applied to achieve this goal is examined in each tasks. In class, I have learned many different concepts about VMGOS, organization structure, business process and functions, process mapping, quality gateway, planning coordination tools, and project management, etc. For the assignment, I will apply these concepts to Vinamilk company, focusing on its goal to implement new technology to product...
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...Tiểu luận Sản phẩm sữa Vinamilk MỤC LỤC LỜI MỞ ĐẦU I. LÝ LUẬN CHUNG VỀ SẢN PHẨM 1.1. Sản phẩm là gì? 1.2. Chu kỳ sống của sản phẩm: 1.3. Nhãn hiệu của sản phẩm: 1.4 Đóng gói và gián nhãn: 1.5 Hoạch định và phát triển sản phẩm mới II. CƠ SỞ THỰC TIỄN – CÔNG TY CỔ PHẦN SỮA VIỆT NAM VINAMILK 2.1 Giới thiệu chung về công ty cổ phần sữa Việt Nam (Vinamilk) 2.2 Lịch sử hình thành công ty: 2.3 Môi trường kinh doanh của công ty sữa Vinamilk a. Môi trường vĩ mô: b. Môi trường vi mô: III. ĐI SÂU VÀO CÔNG TY VÀ CÁC CHIẾN LƯỢC CẠNH TRANH VỀ SẢN PHẨM CỦA CÔNG TY SỮA VINAMILK 1. Chính sách sản phẩm 1. Mẫu Bao bì: 2. Danh mục sản phẩm của sữa Vinamilk 3. Nâng cao chất lượng sản phẩm 4. Nghiên cứu sản phẩm mới 3.2. Các mặt tích cực và tiêu cực của công ty : 3.2.1. Mặt tích cực (điểm mạnh) 3.2.2. Mặt tiêu cực (điểm yếu): 3.2.3 Giải pháp và kiến nghị KẾT LUẬN TÀI LIỆU THAM KHẢO Lời mở đầu Lĩnh vực Công nghệ cao, Việt Nam vẫn còn quá nhỏ bé. Nếu muốn xây dựng được những thương hiệu về lĩnh vực này Việt Nam phải cần một thời gian rất dài. Tuy nhiên, việc xây dựng Thương hiệu mang tầm Quốc tế các doanh nghiệp không phải cứ tạo ra những sản phẩm cỡ như Sony, Samsung, Nokia, Google…thì mới chứng tỏ được...
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...today. Vinamilk is one of the top dairy companies in Vietnam and it is in Vietnam’ Top 10 Brand. What make Vinamilk successful? Do you concern about Vinamilk’ Marketing Mix Strategies? I. Product There are 5 main brains, they are milk products and products from milk. Milk product: sweetened condensed milk, fresh milk, milk powder, Product from milk: Ice-cream, cheese, yoghurt. And many other products as: Tea, Coffee, Fruit Juice… Vinamilk committed to providing the best products for consumers. Vinamilk has invested in technological innovation to manufacture heathful products. The quality is being improved to meet the needs of consumer. The material is selected carefully. You are really comfortable to use Vinamilk Products. Nowaday, Vinamilk product is the most popular milk product in Vietnam because of their reasonable price policy. II. Price Vinamilk has many products. But in Price, I only compare one product it is powdered milk. Despite the profit race of foreign dairy companies, Vinamilk has maintained one price since 2008. Many people thought that the price of foreign milk is more expensive than domestic milk so it is better. But really, It is a same materials and almost Vietnam milk materials are imported. So nowaday, more and more women choose domestic milk for their children and Vinamilk is a best choise. With the same products for the same age, the same materials, the same quality and net weight, foreign milk is always more expensive than Vinamilk, you...
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...8. Nguyễn Minh Trang Giảng viên hướng dẫn: NCS - Nguyễn Đình Trọng QT10DB2 – NHÓM 8 9. Nguyễn Kim Khánh 10. Đỗ Minh Tâm 11. Tiểu Mỹ Phụng 12. Đỗ Trọng Trương 13. Lê Thị Thanh Trúc 14. Chiêm Vĩnh Anh Thư 15. Hoàng Ngọc Thiên Nga 16. Nguyễn Minh Trang Giảng viên hướng dẫn: NCS - Nguyễn Đình Trọng XÂY DỰNG CHIẾN LƯỢC CHO CÔNG TY VINAMILK XÂY DỰNG CHIẾN LƯỢC CHO CÔNG TY VINAMILK MỤC LỤC Chương 1: LỜI MỞ ĐẦU 3 1.1. BỐI CẢNH HÌNH THÀNH ĐỀ TÀI 4 1.2. MỤC TIÊU CỦA ĐỀ TÀI 4 1.3. PHẠM VI NGHIÊN CỨU 5 1.4. PHƯƠNG PHÁP NGHIÊN CỨU 5 CHƯƠNG 2: PHÂN TÍCH MÔI TRƯỜNG BÊN NGOÀI 7 2.1. PHÂN TÍCH MÔI TRƯỜNG VĨ MÔ 8 2.1.1. Chính trị - Pháp luật 8 2.1.2. Các yếu tố kinh tế 9 2.1.3. Văn hoá-Xã hội 10 2.1.4. Công nghệ 12 2.2. Phân tích đánh giá ảnh hưởng của môi trường ngành 13 2.2.1. Khách hàng. 13 2.2.2. Nhà cung cấp. 14 2.2.3. Đối thủ cạnh tranh 17 2.3. Ma trận đánh giá các yếu tố bên ngoài (EFE) 22 CHƯƠNG 3: GIỚI THIỆU CÔNG TY SỮA VIỆT NAM – PHÂN TÍCH MÔI TRƯỜNG BÊN TRONG 26 3.1. GIỚI THIỆU CÔNG TY SỮA VIỆT NAM vinamilk 27 3.1.1. Sơ lược về lịch sử hình thành và phát triển 27 Tăng trưởng 28 3.1.2. Vị trí, nhiệm vụ và nguyên tắc hoạt động chính 29 3.1.3. Tình hình sản xuất kinh doanh của công ty 30 Sản xuất 30 3.1.4. Mục tiêu phát triển của công ty 31 3.1.5. Tổ chức bộ máy nhân sự 32 3.1.6. Tình hình nhân sự 33 3.2. PHÂN TÍCH MÔI TRƯỜNG BÊN TRONG 35 3.2.1...
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...Name of student: Tran Ton Lam – ID: S3533533 Course name – ID: Organizational Behavior – BUSM2301 Lecturer Name: Thanapat Kijbumrung Word count: 2107 ASSESSEMENT 2- INDIVIDUAL ESSAY – TOPIC: EMPLOYEE MOTIVATION INTRODUCTION Employee motivation has become one of the crucial factors as well as a challenge for managers in the present day. A successful manager denotes leading subordinates by proceeding and applying new management procedures (Drumea 2011, cited in Lazaroiu 2015) that is required by organizations for its strategic achievement, which in this case is employee motivation. In the given Fremont plant of General Motors after nearly decades of internal conflicts, The Fremont Plant of General Motors (GM) had encountered bankruptcy. It was reopened and under the collaborative management of Toyota and GM with more effective management practices that were successfully at boosting employee motivation, which was formed as a legal entity, namely NUMMI. Motivation is defined as psychological process that induces employees to contribute to their work and perform “voluntary actions” that directly related organizational goals (Mitchell 1982, cited in Ramlall 2004). According to McShane et.al 2010, employee motivation can be categorized into different foundation of theories regarding how employees can be motivated. The composition will now explain how the alteration in management style reflects these theories. Afterwards, some recommendations will be provided in order to resolve...
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...Home > Research Centers > CRM Research Center > The ABCs of CRM Customer Relationship Management Research Center [pic] The ABCs of CRM • What is CRM? • What is the goal of CRM? • That sounds rosy. How does it happen? • Are there any indications of the need for a CRM project? • How long will it take to get CRM in place? • How much does CRM cost? • What are advantages of hosted or on-demand CRM vs. on-premise and vice versa? • What are the keys to successful CRM implentation? • Which division should run the CRM project? • What causes CRM projects to fail? • What industries are leading the way in CRM implementations? • Which industry is behind the curve? What is CRM? Advertisers CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. What is the goal of CRM? The idea of CRM is...
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...Harvard Law School Jean Monnet Chair Professor J.H.H. Weiler Harvard Jean Monnet Working Paper 1/01 Päivi Leino The European Central Bank and Legitimacy Is the ECB a Modification of or an Exception to the Principle of Democracy? Harvard Law School Cambridge, MA 02138 All rights reserved. No part of this paper may be reproduced in any form Without permission of the author. © Päivi Leino 2000 Harvard Law School Cambridge, MA 02138 USA The European Central Bank and Legitimacy Is the ECB a Modification of or an Exception to the Principle of Democracy? Päivi Leino, Åbo Akademi University( M.Pol.Sc. (international law), Åbo Akademi University, Finland; LL.M. candidate, London School of Economics and Political Science. This paper was concluded on August 8, 2000 and subsequent changes have not been considered. The author would like to thank Professor Markku Suksi and Lic.Pol.Sc. Kurt Långkvist for their comments and encouragement. The author has exclusive responsibility for all views, errors and omissions. Comments are invited to Paivi.Leino@abo.fi.) 1. The Sovereign of Monetary Policy The creation of a single market and the continuing concentration and integration at the European level have created phenomena that can neither be governed by nationally based policies nor left to the working of unregulated markets.( Hirst, Paul and Thompson, Grahame (1996), p. 156.) According to the European Court of Justice...
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...designing distribution channel 18 1.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL 19 CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY 20 2.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY 20 2.1.1. Dairy products in Vietnam 20 2.1.2. Findings on Distribution channel system of vietnamese dairy: 21 2.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL 23 2.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK 24 2.3.1. Resource capacity and operational characteristics of the enterprise: 24 2.3.2. Characteristics of the product: 24 2.3.3. Characteristics of target customers: 25 2.3.4. Characteristics of commercial intermediaries: 25 2.3.5. Channel’s goals: 26 2.3.6. Gender and environmental factors: 26 2.4. STEPS IN DESIGNING DISTRIBUTION CHANNEL 27 2.4.1. Examples design distribution channel for Probi yogurt product of Vinamilk 27 2.4.2. Design distribution channel of TH True Milk 28 CHAPTER 3: SOLUTIONS TO IMPROVE THE DISTRIBUTION CHANNEL IN DAIRY INDUSTRY 32 3.1 MEASURES TO IMPROVE THE EFFICENCY OF DISTRIBUTION CHANNEL 32 3.1.1 Product solutions: 32 3.1.2. Solutions for price: 35 3.2 SOME PROPOSED PRICING STRATEGY FOR VINAMILK 37...
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...FINAL REPORT VINAMILK OPERATIONS AND SUPPLY CHAIN MANAGEMENT Subject: BUS 359 – Operations and Supply Chain Management Instructors: Mr. Le Vinh Quang Mr. Kieu Manh Kha Mr. Phillips Reginald Group 2: Le Anh Linh | 1132300231 | Tran Thi Ngan Giang | 1132300194 | Tran Thi Kieu Diem | 1132300175 | Giap Thi Kim Dung | 113230018 | Huynh Mai Anh Thu | 1132300332 | Nguyen Ngoc Bao Tran | 1132300351 | Table of contents: I. Introduction: 1 II. Overview about Vinamilk supply chain management: 2 III. Supply chain management: 4 1. Material resources: 4 2. Manufactures: 6 3. Production process of Vinamilk products. 9 4. The stage of the distribution output. 11 5. Logistics 13 IV. Problems and solutions for Vinamilk supply chain management: 13 1. Distribution issue: 13 2. Logistics issue: 15 3. Input materials issue: 17 V. Conclusion: 18 VI. References: 19 I. Introduction: * Company profile: Full name: Viet Nam Milk Joint Stock Company Brief name: VINAMILK International trading name: Vietnam dairy products Joint- Stock company. * Vision: Become the Vietnam symbol about the nutritional and health service of human life. * Mission: Bringing to the community the best nutrition, the best quality with the respect, love and his responsibility for human life and social status * Core value: ...
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...Financial Reporting 2nd Assignment Transmitted to: Vinamilk Corporation Prepared for: Ms. Kim Oanh Vu (Lecturer) Unit 6: Financial Reporting Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Hoang Thai Duong, Sunshine, F04-039 Submission Date: January 10th, Table of Contents Table of Contents Executive summary 6 Introduction 7 1.1. Describe the different users of financial statements and their needs 8 1.2. Explain the legal and regulatory influences on financial statements preparation like Companies Act etc. 10 1.4. How different laws/regulations are dealt with by accounting and reporting standards 12 1.3. Assess the implications for users of financial statements 16 4.1. Calculate accounting ratios to assess the performance and position of Vinamilk 18 4.1.1. Profitability Ratios 18 4.1.2. Liquidity Ratios 18 4.1.3. Gearing Ratios 20 4.1.4. Investment Ratios 21 Report 22 Conclusions 24 Reference 25 Executive summary This report has three main parts. Firstly, I describe the different users (Stakeholders) of Finance statements and their needs and assess the implications for users of financial statement. Then, I explain the legal and regulatory influences on financial statements preparation like Companies Acts. After that, I describe how different policies are dealt with by accunting and reporting standard including FRS, IASB, SSAP, GAAP and ASB). Furthermore, I calculate accounting ratio...
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...Established since 1976, Vinamilk has about 39 years of development and branding. Now, Vinamilk has over 200 items of milk and milk products as: condensed milk, dried milk for child and adult, fresh milk, yoghurt,… Dairy products of vinamilk has covered the domestic market from urban areas to rural and remote by business charisma. In addition vinamilk also available in 23 countries around the world. Vinamilk strive to reach the top 50 largest dairy companies in the world with sales of $ 3 billion in 2017. Under competitive pressure, Vinamilk still make the break through in the last 3 years to keep its position as the leading company Vietnam. In private company, Vinamilk constantly in the top 5 now has the largest revenue from 2010 to present. In 2014, Vinamilk continues to 4th in the top 5 largest private company in Vietnam. Vinamilk is a stake in the company doing the most efficient, holding approximately 40% of the milk market share in Vietnam. Nationwide is nearly 300,000 retail outlets milk, the presence vinamilk than 160,000 vinamilk point. Planning for the future is to cover vinamilk 300,000 that was all.Recently, Vinamilk is now Vietnam's first officially joined the Corporate Governance Association of Asia. Over the years, Vinamilk has always been known as a leading enterprise oriented community activities and charitable. Vinamilk has combined with The ministry of education and training established the "Scholarship Fund Vinamilk - Nurturing talent Vietnam"...
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...report has three main parts. Firstly, I describe the different users (Stakeholders) of Finance statements and their needs and assess the implications for users of financial statement. Then, I explain the legal and regulatory influences on financial statements preparation like Companies Acts. After that, I describe how different policies are dealt with by accunting and reporting standard including FRS, IASB, SSAP, GAAP and ASB). Furthermore, I calculate accounting ratio consisting of Solvency, Profitability, Capital Gearing, Dividend Yield, Assets to assess the performance and position of Vinamilk and then prepare a report incorporating and interpreting accounting ratio, compare against the previous year, regional and also local competitors. This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Vinamilk Corp. Methods of analysis include ratios such as Debt, Current and Quick ratios, etc. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is a little bit downfalls in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management. Recommendations include: • improving the average collection period for accounts receivable • improving/increasing...
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...QUAN 21 THI HÀNH VÀ BÁO CÁO 23 2 THÔNG ĐIỆP CỦA LÃNH ĐẠO Với bề dày hình thành và phát triển, Công ty Cổ phần Sữa Việt Nam (“Vinamilk”) hiện nay là một thương hiệu danh tiếng và trở thành một trong những công ty hàng đầu tại Việt Nam trong lĩnh vực sản xuất, kinh doanh sữa và nước giải khát. Vinamilk nhận thức rằng, để đạt được những thành công đó, bên cạnh việc thực hiện tốt các chiến lược và kế hoạch kinh doanh đúng đắn thì việc trân trọng đạo đức kinh doanh và thực hiện những hành động mang lại những giá trị bền vững cho xã hội, cộng đồng đóng một vai trò hết sức quan trọng. Chính sách Trách nhiệm Xã hội Doanh nghiệp được ra đời nhằm tuyên bố những quan điểm hoạt động và minh bạch hóa các cam kết về trách nhiệm của Vinamilk đối với xã hội và cộng đồng. Chính sách này, cùng với Bộ Quy tắc Ứng xử, sẽ là kim chỉ nam cho tất cả các chính sách, quy chế, quy định và mọi quy trình hoạt động của Vinamilk. Với Vinamilk, trách nhiệm xã hội không phải là một áp lực từ bên ngoài mà là một phần sẵn có trong nguyên tắc kinh doanh, trong sứ mệnh hoạt động và được tích hợp vào tất cả các hoạt động của Vinamilk. Theo đó, những khía cạnh mà Vinamilk hướng đến bao gồm: Sản phẩm, Phát triển kinh tế, Môi trường, Môi trường làm việc và Hoạt động xã hội cộng đồng. Vinamilk tin rằng chính sách này sẽ là mối liên kết chặt chẽ giữa Vinamilk với các bên có lợi ích liên quan: cổ đông, khách hàng, người tiêu dùng, nhân viên, nhà cung cấp, đối tác và cộng đồng để cùng thấu hiểu, tôn trọng...
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...MAKING – VINAMILK CASE STUDY TRUONG THUY CHUNG BACHELOR OF BUSINESS (ACCOUNTING) HONS HELP UNIVERSITY COLLEGE October 2011 i THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE STUDY By TRUONG THUY CHUNG Graduation Project Submitted to the Department of Business Studies, HELP University College, in Partial Fulfilment of the Requirements for the Degree of Bachelor of Business (accounting) Hons OCTOBER 2011 ii DECLARATION I hereby declare that the graduation project is based on my original work except for quotations and citations which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other course/degree at HELP University College or other institutions. The word count is 10,036 words. _____________________ TRUONG THUY CHUNG Date: 17 October 2011 iii ACKNOWLEDGEMENT First and foremost, my sincere gratitude is dedicated to my supervisor – Ms Nguyen Van Anh. Thanks for your strong support, guidance, intuitive comments and also motivation through the process of completing this thesis. In addition, I would like to send my gratitude to the International School and HELP for giving me an opportunity to conduct my study in my favorite area. Thanks to all my family and friends for your supports, helps and motivation and made it possible for me to complete this study iv THE IMPACT OF ACCOUNTING INFORMATION ON MANAGEMENT’S DECISION MAKING – VINAMILK CASE...
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...4.2 Prepare a report incorporating and interpreting accounting ratios, including suitable comparison. Vinamilk’s financial ratios are divided into two main categories: Profitability and return on capital; liquidity, gearing and working capital. | 2014 | 2013 | % Variance | PBIT (VND) | 7,652,950,598,676 | 8,010,360,883,767 | - 4.46 | ROCE (%) | 37.67 | 44.7 | - 7.03 | ROE (%) | 30.83 | 37.24 | - 6.41 | Profit Margin (%) | 21.43 | 25.36 | - 3.93 | Asset turnover (%) | 175.73 | 176.27 | - 0.54 | Debt Ratio (%) | 23.17 | 23.2 | - 0.03 | Gearing ratio (%) | 2.54 | 1.96 | 0.58 | Interest Cover (Times) | 193.35 | 77,002.7 | - 99.75 | Current Ratio (Times) | 2.85 | 2.63 | 8.37 | Quick Ratio (Times) | 2.18 | 1.98 | 10.1 | Receivables payment period (Days) | 20.3 | 22 | - 7.73 | Inventory turnover period (Days) | 58.5 | 59.6 | - 1.85 | EPS (VND/share) | 6,068 | 6,533 | - 7.12 | P/E ratio (Times) | 15.74 | 20.66 | -23.81 | Profitability and return on capital: 1. Profitability and return on capital (PBIT) The formula of profitability and return on capital is: PBIT = Profit before tax + Interest Payable Vinamilk’s PBIT is calculated by profit on ordinary activities before tax with net interest payable: | 2014 | 2013 | | VND | VND | Profit before tax | 7,613,368,860,918 | 8,010,256,856,719 | Interest Payable | 39,581,737,758 | 104,027,048 | PBIT | 7,652,950,598,676 | 8,010,360,883,767 | We could...
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